e marketing and e technology strategy for rover parts(uk)

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RoverParts (UK) sells parts and accessories for Land Rover 4X4 all-terrain vehicles. RoverParts focus heavenly on customer’s interface and experience. They offer their customers a print catalogue, categorized into four main areas (standard vehicle parts, vehicle accessories, technical manuals and magazines). They would like to enhance their customers experience by introducing an online trading website. Actinic e-commerce tool was purchased. This report attempt to evaluate this tool in terms of it usefulness and limitations. Criteria such as Accuracy, Authority, Currency, Objectivity and Accessibility were used to evaluate the Actinic e-commerce tool.

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Title

: E business and E Technology Strategy for Rover parts (UK)

Author

:Judy Hallal-Murray

Course

:COMP 1442 Strategic IT for E Business

Course Centre: School of Business and Computer Science

Date

: 29th November 2007

E Business and E Technology Strategy for Rover parts (UK)

_________________________________________Table of content 1.0 Introduction: .......................................................................................................... 3 2.0 Actinic Evaluation: ................................................................................................ 42.1 ACCURACY: .................................................................................................................................... 4 2.2 AUTHORITY: ................................................................................................................................... 4 2.3 CURRENCY: .................................................................................................................................... 4 2.4 OBJECTIVITY: ................................................................................................................................. 4 2.5 ACCESSIBILITY: .............................................................................................................................. 5

3.0 Implementation Issues:.......................................................................................... 63.1 TECHNOLOGICAL FACTORS: ........................................................................................................... 6 3.1.1 Security .................................................................................................................................. 6 3.1.2 Integration of systems: ........................................................................................................... 6 3.1.5 Backup recovery and disaster recovery plans. ....................................................................... 7 3.2 BUSINESS FACTORS: ....................................................................................................................... 8 3.2.1 Managing Change: ................................................................................................................ 8 3.2.2 Business Models:.................................................................................................................... 8 3.3 LEGAL AND REGULATORY FACTORS: .............................................................................................. 8 3.4 BEHAVIOURAL AND EDUCATIONAL FACTORS: ................................................................................ 9 3.5 CULTURAL FACTORS: ..................................................................................................................... 9

4.0 Development of two B2B Strategies: .................................................................. 104.1 B2B DIRECT BUSINESS MODEL ...................................................................................................... 10 4.1.1 Supply chain business to business strategy .......................................................................... 10 4.1.2 Demand chain business to business strategy ....................................................................... 11 4.2 ROVERPARTS (UK) B2B ONLINE STORE ....................................................................................... 11

5.0 Critical comments ................................................................................................ 135.1 THE SITE DESIGN TO BE KEPT SMALL AND SAMPLE AT THE BEGINNING ....................................... 13 5.2 CHANGE TO BE MADE ONE STEP AT A TIME ................................................................................. 13 5.3 PLAIN ENGLISH .. TO BE GIVEN THE HIGHEST IMPORTANCE .................................................... 14 5.4 THE BUSINESS CAN ONLY EXPAND BY HAVING A TRADING INTERNET WEBSITE .......................... 14 5.5 HE HAS ALREADY PURCHASED SEVERAL COPIES FOR THE COMPANY .......................................... 15

6.0 Conclusion: ........................................................................................................... 16 7.0 Appendix A ........................................................................................................... 19 8.0 References: ........................................................................................................... 22

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E Business and E Technology Strategy for Rover parts (UK)

_________________________________________1.0 Introduction:RoverParts (UK) sells parts and accessories for Land Rover 4X4 all-terrain vehicles. RoverParts focus heavenly on customers interface and experience. They offer their customers a print catalogue, categorized into four main areas (standard vehicle parts, vehicle accessories, technical manuals and magazines). They would like to enhance their customers experience by introducing an online trading website. Actinic e-commerce tool was purchased. This report attempt to evaluate this tool in terms of it usefulness and limitations. Criteria such as Accuracy, Authority, Currency, Objectivity and Accessibility were used to evaluate the Actinic e-commerce tool. Several implementation issues were consider, these are in the areas of Technological Factors, Business Factors, Legal and regulatory factors, Behavioural Factors and Cultural Factors. One business-to-business model, (B2B Direct Business Model) was discussed and two B2B strategies were derived from that model the Supply Chain Strategy and the Demand Chain Strategy. Both strategies add value to the customers, trading partners and RoverParts (UK). Some benefits are: Reductions in the cost of products, cost of delivery and cost of overhead expenses. Improved the procurement process; Improved information Security, Promote best practice; It were recommended that RoverParts (UK) is a unique organisation and should consider special design software that tailor to their needs instead of off-the-shelf software.

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E Business and E Technology Strategy for Rover parts (UK)

_________________________________________2.0 Actinic Evaluation:The actinic tool was evaluated on five criteria (accuracy, authority, currency, objectivity and accessibility). These five criteria were chosen for RoverParts (UK) requirement as a commercial site for present and future usefulness as a commercial website.

2.1 Accuracy:The site is a commercial site, thus the accuracy of the information is very important as well as the relevance of such information to the product being offer by the organisation. The purpose of the site is to sell product to their customer and trade with their suppliers. This should be apparent in each page. The page Contact Us automatically open Microsoft outlook and place the company e-mail address in the To recipient area. By doing such give both customers and suppliers the opportunity to contribute useful feedback.

2.2 Authority:There were pages for Introduction and Welcome. These two pages would state the author and is there an organisational or corporate sponsor. The page About Us should state the organisations credentials. There were a page about contact us and how to find us each page is very important to reach the organisation. However there was no page for a reference list.

2.3 Currency:In each of the pages there was no way to said if the information was updated, there were no dates stated for updates. There was a date when the information was created at the bottom of the page. However all the links worked, but some links like Login need special GGI script to run.

2.4 Objectivity:The site in general is a commercial site. The content of each page reflect what is being sold by the organisation. There was no biasness or hidden agenda. The usefulness of the information was relevant to the product and to the customer.

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E Business and E Technology Strategy for Rover parts (UK)

_________________________________________2.5 Accessibility:There was a login page, although this link needs to run GGI script to be available for viewing. The site load quickly, this is very important to keep customer coming back to visit the site. The site navigation was done properly; it was easy to move around. Provision was made for visually-impaired when images were used.

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E Business and E Technology Strategy for Rover parts (UK)

_________________________________________3.0 Implementation Issues:RoverParts (UK) have recognized the potential of Business to customer (B2C) and Business to Business (B2B) commerce. Some of the implementation issues can categorized as follows in the following factors: a. Technological Factors b. Business Factors c. Legal and regulatory factors d. Behavioural factors e. Cultural Factors

3.1 Technological Factors:Key challenges RoverPart (UK) would face are:

3.1.1 SecurityAdequate measures must exist to provide security to databases, networks, applications, payment systems and transaction systems. Authentication procedures and policies should be developed, implemented and regularly updated to provide secure environment. Use of technologies like encryption, Secured Socket Layer and Public key infrastructure can help RoverParts (UK) over come security challenge. Another challenge that arises is that RoverParts (UK) should have clear privacy policies. Customers and suppliers would not like to trade on exchanges where the information is not secured or and privacy policies are not in place. Implementation of initiatives like TRUSTe goes a long way in establishing RoverParts (UK) creditability and gaining customer/supplier confidence.

3.1.2 Integration of systems:RoverPart (UK) must integrat

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