Are you fit for the digital economy?

e-leadership Skills Requirements in SMEs and Start-ups and Training Provision Formats

Madrid, 27 April 2015

Service contract for the European Commission

Werner B. Korte, Tobias Hüsing

empirica GmbH

Internal Market, Industry, Entrepreneurship and SMEs

2

e-Leadership requirements of SMEs – Results from interviews and survey

ICT Quality

Strategy Develop-

ment

Process improve

ment

Product/Service

Planning

Inf. Security Strategy

Develop-ment

Innovating

Risk Manage-

ment

Change Management

Project / portfolio

management

Architecture Design

IS Gover-nance

IS and Business Strategy

Alignment

Systems Enginee-

ringBusinessPlan

Develop-ment

Tech Trend Monitoring

Applica-tion

develop-mentNeeds

Identifi-cation

Inform. security manage-

ment

Relation-ship

manage-ment

Strategy

Managing

Innovation / Transformation

Compare with e-Leadership notion: tech + business + strategic leadership

3

5

8

7

6

2

4

17

12

Add: • Solution

Deployment • Component

integration • Digital

marketing • Application

Design • Channel

Management • Product Service

Planning • Forecast

Development • Sales

Management

+ : Empirical survey result (out of 42 high growth SMEs)

2

2 2

2

11

7

8

7

5

4

3

2

Our e-leadership model

Importance of different sources for high growth SMEs

4

Ongoing survey, high growth SMEs & start-ups, so far 80 responses (Bias: Denmark)

Question: ”Sources of learning and talent development for leaders and key staff in the areas of -Advanced IT skills- -Advanced business management skills- -Advanced business functional / line of business skills- -Strategic and leadership skills” - % “Important”

95

%

64

%

57

%

95

%

79

%

21

%

73

%

80

%

86

%

54

%

50

% 6

3%

18

%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Model world and reality check

Reality

Establish an innovation

Running a company

Short trainings, coaching, consultancy

Few days, flexible hours

Targeted, “no nonsense”

Design & development

Technical IT and business skills, product training

Legal and financial skills

Communication skills

5

Model world

Innovate or transform

Lead staff

Exploit digital trends

Strategy

Organizational change

Influence stakeholders

Align IT and business set-up

Design & development

Experienced professionals

Highest level skills in IT and business

Model world and reality check – clash or cross-fertilisation?

Concreteness

Innovation (idea) exists, but how to establish it

Responding: Successful entrepreneurs

Innovative, high-growth SMEs

Urgency

Current problems

Marketing Myopia?

6

Abstraction

Policy goal: trigger innovation

Target: Would-be entrepreneurs

SMEs in transformation, challenged SMEs

Long-term

Strategic vision

Pretension of knowledge?

Opportunities for Higher Education (and other players)

Requirement for e-leadership: Leaning more towards ICT • Cloud computing; VMWARE; Virtualization • Big data/data analytics; Python, Django, Hadoop;

image processing; SQL • Mobile apps development; usability design; java,

javascript, interaction design • Social media • Security skills • Web development, flash development; PHP • ERP system • IT architecture, platform architecture • Knowledge of complex business systems Leaning more towards business & market • Business Development • Business analytics skills • Process optimisation • Project management • Agile methodology • Organisational change • Partnership establishment • Financial skills • Market analysis • Strategic marketing , marketing skills • Customer relations • Sales Leaning more towards strategy, personal and

interpersonal competences • Foreseeing, forecasting future needs for information • Business savvy, understand customer's needs and

business , transform this request to solution • Approach people, being a good communicator • Creativity • Independent learner • Team leading • Cultures, internationalization

Education programme / course for e-leadership: (description format)

1. Institution 2. Title 3. Responding to which requirements 4. Format (incl. formats like video lecture,

webinar, MOOCs) 5. Start 6. Costs 7. Partners 8. Duration 9. Number of participants / target, actual 10. Feedback process 11. Credits 12. Embeddedness into existing degree

programmes 13. Certificate 14. Participant profile at entry 15. Participant aspired roles 16. Modules / classes / sessions (format / to

be agreed - e.g. names as offered in syllabus)

17. Learning outcomes 18. Mapping to generic e-Leadership

learning outcomes, e-Leadership skills/competences, e-Leadership component e-CF e-skills

Demonstration: • Aarhus University (DK):

• Partner management/ virtual business networks • Social Media Strategy • Strategic Business Analytics • Planning/Managing for Growth

• Antwerp: School of Management (BE) • MITGA • Masterclass IT leadership etc. • MEITA • Platform

• New Bulgarian University (BG): • Strategy Development for ICT Intensive

Organizations • Cyber Security And Resilient Business • IT Marketing • Cloud Technology • TSP Executive Strategy • Leading a Development Team

• Henley Business School (UK): • e-Leadership Skills: New Technology and

Business Architecture • IE Business School (ES):

• Digital Innovation: A Strategic View of IT and Innovation for SMEs

• Program in management of Digital Innovation and IT Governance

Identify requirements Design education programme /

course Provide Demonstration

Target : SMEs offering ICT-enabled

services SMEs offering other non-ICT

related services DIFFERENT REQUIREMENTS

DIFFERENT EDUCATION PROGRAMMES / COURSES

DEMONSTRATIONS

Title Content Etc.

Title Content Etc.

Demonstration Programme / course xxx

Demonstration Programme / course 1

E-leadership course demonstration

•Aarhus University (DK):

• Partner management/ virtual business networks

• Social Media Marketing

• Business Analytics

• Planning/Managing for Growth

•Antwerp: School of Management (BE)

• MITGA

• Masterclass IT leadership etc.

• MEITA

• Platform

•New Bulgarian University (BG):

• Strategy Development for ICT Intensive Organizations

• Cyber Security And Resilient Business

• IT Marketing

• Cloud Technology

• TSP Executive Strategy

• Leading a Development Team

•Henley Business School (UK):

• Leading your company to high performance growth

• IE Business School (ES):

• Digital Innovation: A Strategic View of IT and Innovation for SMEs

• Program in management of Digital Innovation and IT Governance

8

Digital Innovation

and IT Governance

MITGA MEITA M.Sc.

e.g. Social Media

Strategy

teac

hin

g

teac

hin

g

teac

hin

g

Eye opening

Prospecting

Needs assessment

Familiarisation

Coaching, Consulting and Co-creation of knowledge

Training

Education

e.g. e-Leadership

Skills: New Technology

and Business Architecture

e.g. Cyber

Security

Awareness

Prioritisation

e.g. Cloud

technology

Direction

Vision

How-to’s, techniques, specific & ad hoc

Expertise, mastery

SME / entrepreneur is in need of

Education institution activity / offer

The e-leadership journey

Skills and Competences

Strategy

Knowledge base

Case studies & understanding

Trends and generalisations

e.g. Planning

for growth

Hypothesizing and theory

building

e.g. Digital Innovation: a strategic view

for SMEs

Strategy Dev’mt for ICT intens.

Org How-To’s

10

H&EE full e-Leadership programmes

HE, public or MSP entreprenuership support

Learning material supporting structured self learning

Entrepreneurship training in initial HE

Industry / professional body training courses

Professional / managerial certification courses

Support to informal on-the-job learning

E-Learning courses, MOOCs

Product specific vendor seminars, webinars, product training

Coaching and consulting

Venture Capital, investor interference

H&EE short courses

E-Le

ade

rsh

ip f

it *

Sca

lab

ility

SME or Start-Up fitness

Higher & Executive Education full e-Leadership programmes

HE, public or MSP entreprenuership support

Learning material supporting structured self learning

Inclusion of entrepreneurship training into initial Higher Education

Training courses on e-leadership related topics targeted to SMEs or startups

Professional / managerial certification courses

Support to informal on-the-job learning

E-Learning courses, MOOCs

Product specific vendor seminars, webinars, product training

Coaching and consulting

Venture Capital, investor interference

E-leadership „boomerang“

THANK YOU

Are you fit for the Digital Economy?

Importance of different sources for high growth SMEs

12

Ongoing survey, high growth SMEs & start-ups, so far 56 responses (Bias: Denmark)

Question: ”Sources of learning and talent development for leaders and key staff in the areas of -Advanced IT skills- -Advanced business management skills- -Advanced business functional / line of business skills- -Strategic and leadership skills” - % “Important”

64

%

64

%

59

%

57

%

46

%

46

%

45

%

38

%

36

%

34

%

30

%

14

%

9%