e health; building bridges - bringing clinicians and patients closer through social media (30m ver)
DESCRIPTION
TRANSCRIPT
Building Bridges
Bringing clinicians and patients closer through social media
By JC Duarte | The Strategy Guy @ www.thestrategyguysite.com
Today
we have
3 objectives
Spark awareness, understanding and comfort around social
media & it’s role in Healthcare
Challenge you to adopt social
media into your practices
Share key learning’s and give
you practical approaches you can immediately
put to work
What do we mean by social media?
<< REWIND <<
people
Source: http://www.flickr.com/photos/belljar/18171527/sizes/m/
Trusted relationships
Source: http://www.flickr.com/photos/11164709@N06/4387457002/sizes/o/
purpose
Source: http://www.flickr.com/photos/jesuscm/3944482796/sizes/l/
technology
Why is social media interesting to practioners?
6 Reasons Why
Decrease in search. Increase in community.
Source: Awareness
The Community Numbers
2,000+ social networks
160 million communities
1.6 billion people online
950 million social network members
350 million community members
Source: Awareness
Who are your stakeholders?
Average age across social networks
How have you served them up until now?
Case Study
Accelerating Diabetes Education & Empowering The Diabetes Community Through Social Media Technologies
The Story
The Founders Story
A Burning Passion
Filling a Need
Trial & Error
Before
Non-viable Business Model
Accidental innovation
Content is King
No Strategic Plan = Chaos
After
What does success look like?
• HCP’s; “the webinar provided valuable information that will help me treat my patients with diabetes” (53% agreed, 47% strongly agreed)
• Patients; 95% of webinar attendees indicated that the experience met or exceeded their expectations
• Patients; 93% of webinar attendees requested more information regarding our client's products
• Patients; Over 80% of our engaged audience reduced their A1c and their BMI levels
Practioners be aware
What’s wrong with this picture?
Tools
Beginner, Intermediate, or Expert
Beginner, Intermediate or Expert
Beginner– Twitter / Hootsuite– Facebook Fan Page
Intermediate– Blog
Expert– Guest Contributor– Branded Community
Collaborative Effort
Twitter; @strategyguyE-mail; [email protected]; http://thestrategyguysite.com/LinkedIn; http://www.linkedin.com/in/jcduarte