e customer service
Post on 18-Oct-2014
2.258 views
DESCRIPTION
Presented here are the slides from my E-Customer Service Workshop. Look forward to having you attend my next workshop.TRANSCRIPT
e-Customer Service
1
presented by
H.J. ‘Coach’ Bengochea B.Sc., M.B.A.
H. J. ‘Coach’ Bengochea’s Bio-Sketch
H J Bengochea is a Business Coach specializing in Leadership, Sales, Marketing & Customer Relations. He has consulted and conducted workshops across the Caribbean for companies such as FedEx, The Aruba Free Zone, the Neal & Massy Group, Accelor Mittal Steel and Caribbean Money Market Brokers. He is a preferred facilitator and senior consultant with the Business Development Company.
He has over twenty five years experience in Marketing, having worked with blue chip companies across the Caribbean. He was V.P. International Marketing with S. M. Jaleel & Co. Ltd., Marketing Director of Carib Brewery, Caricom Marketing Manager for Coca-Cola, Sales Manager at Johnson & Johnson and Executive Director & CEO of the Export Centers of Trinidad & Tobago.
Coach Bengo, as he has branded himself, holds a B.Sc. and a Masters in Business Administration from the University of the West Indies. He is a part-time lecturer at the University’s undergraduate program in International Marketing Management and also lectures at the University’s Business School (Arthur Lok Jack Graduate School of Business) in the International Masters of Business Administration and the Masters in Marketing programs in e-Commerce Marketing, ICT & e-Commerce, Marketing, Product Planning and Supply Chain Management.
He co-owns and operates an Education, Training & Development Agency, Sandee Communications Ltd. which develops and conducts programs such as Flavorite's National Peppy Spelling Bee and the i Learn program conducted across the Nation's primary and secondary schools.
2
We live in an increasingly Wired World• Approximately 25% of
Trinidad & Tobago households have Internet Access
• Add an incremental 10% for those that have Internet access via the office
• Add another 5% that have Internet access via their mobile phone
• More than 90% of adult individuals own a mobile phone
3
Also more than 45% of households have cable television service.
And another 40% have access to News and Advertisements via broadcast TV & Radio
This is changing the way people view information
• Persons today (especially the younger generation) expect– Instant information– Instant News from
around the world– Easy to find what
you’re looking for by searching, browsing or telephoning
– Family & Friends are always a click away - real time networking - and they look to these contacts for information
4
ICT• This has
been described as the first 30 sec of the ICT revolution
• Most commerce will be e-commerce by 2050
5
The Mobile Phone is now a Way of Life
6
The Younger Generation needs to be constantly connected and expects similar service.
And the Revolution is Just Beginning
• Facebook and MySpace - its all about You.
• Social Networking Phenomenon - estimated +400,000 Trinis now have a Facebook account
• Facebook - the concept of sharing in what’s happening in my life and all my friends and family lives
7
The 21st Century will be the age of a digitally enabled social and commercial life, the outlines of which we can barely perceive at this time.Laudon & Traver
Digital World
8
And this is changing the way Customers expect to be treated
• Customers today expect– Their information is
close at hand– Instant feedback and
response– Instant action– Self service– Instant Chat– In a nutshell
customers expect customized service in real time
– With Security
9
E-Customer Motivation
10
E-Customer Motivation
Information SearchBelong, ConnectKnow How to....KnowledgeSpeed and ConvenienceReview & Testimonials
E-Customer Fears & Phobias
11
E-Customer Fears & Phobias
Security of InformationPrivacyFraud
Growth of e-commerce & m-commerce
12
Customers seek a trusting relationship
A trusting
relationship
Customer agreement to two-way communication
Website promise not to disseminate information
e-Visitors choose anonymity
Know your e-Customers before you Service them Online
14
E-Customer Motivation
Meet E-Customer Expectations
Successful Transaction=
Fears & Phobias
Attract & Keep High-Performing e-Customer Service Employees
• Attract them• Develop Job Descriptions• Train them
– How to handle Customer Complaints
– Interpersonal Skills– Listening Skills– Show concern, acknowledge
and apologize for the mistakes
• Keep them• Empower them
15
Amazon does not ‘deliver customer service’, they buildpowerful partnerships.
Yet another customer satisfaction survey has rated Amazon as #1 among all online
retailers.
Amazon’s customer service has always been recognized and applauded as world-
class. This is remarkable, especially since it is a purely online retailer. Amazon has
hardly any ‘human’ interactions – often considered crucial perception points for
increasing customer satisfaction and loyalty – in the value delivery chain.
Many companies try to emulate Amazon and cost-effectively provide higher levels
of service through leveraging technology. But Amazon does not only ‘deliver
customer service’ – they build powerful partnerships with their customers.
Every service cycle is a series of interconnected conversations: Explore, Agree,
Deliver and Assure.
1. EXPLORE: find out what is important to the other person.
2. AGREE: make a promise to do something on their behalf.
3. DELIVER: do what you promised.
4. ASSURE: check and make sure they are satisfied.
5. EXPLORE to start a new cycle again
To build powerful partnerships with ever growing levels of trust, a service provider
must become excellent in all four stages. Most companies are chronically weak in at
least one, which jeopardizes this accumulation of trust.
How does Amazon do it?
How does Amazon help you EXPLORE?
Search by any topic or title. View related titles, other titles by the same author,
and titles of books purchased by people who also purchased this book.
Amazon provides book reviews from other readers as well as the publisher
and author.
If you are a member of a specific community, company or affinity group,
Amazon tells you what books people in that group are buying now.
How does Amazon AGREE?
You can have products sent to multiple locations, request individual
giftwrapping, pay either by credit card, wire transfer or check.
You can choose standard, express or overnight delivery and see the costs of
each before deciding. If a product is not in stock, you can have each item sent
as it becomes available, or hold and ship all your items at once. If you choose
the first option, Amazon guarantees shipping costs will be no more than if you
chose the second.
How does Amazon DELIVER?
As soon as you place an order, you receive an e-mail confirming all the details.
You can change it if you reply right away.
When your order is filled, you get another confirmation by e-mail. Your credit
card is charged only when the order is actually shipped.
Products are packed in strong boxes with extra padding to ensure they reach
you in good condition.
You can track your orders in process and see your complete order history at
any time.
Inside each box is a complete description of the order and an attractive
bookmark, useful information or gift.
How does Amazon ASSURE?
Amazon is committed to your complete satisfaction. If you have a problem,
they will reply to you quickly by e-mail and take remedial actions right away.
If you have any suggestions to help improve the service, Amazon
enthusiastically welcomes your ideas.
By continuously Stepping UP! in all four stages, Amazon earns high levels of
customer satisfaction with every purchase, builds extraordinary levels of loyalty and
converts ‘one-shot’ deals into powerful partnerships.
How can you do the same? In the next blog post, we will highlight the key
questions and action steps for you.
Amazon.com Customer Service
16
11/10/09 12:37 PMAmazon Is What Customer-Focused E-Commerce Looks Like - Advertising Age - Special Report: Marketer of the Year 2009
Page 1 of 4http://adage.com/moy09/article?article_id=140327
More from Ad Age: Creativity Ad Age China Bookstore Jobs Ad Age On Campus Sign up for E-mail Newsletters
7%of respondents picked e-
Stay on top of the news, sign up for our free newsletters
E-mail License Print Comment RSS
Amazon Is What Customer-Focused E-Commerce Looks Like
Marketer of the Year Runner-Up: E-Tailer ContinuesGrowth While Barely Spending on Ads
Published: November 09, 2009
Though it's far from giving the store away, Amazon has responded
to the recession by keeping prices low and keeping up its good
deals on shipping. Revenue soared 16% for the first half of the
year, and the company shredded third-quarter expectations with
earnings surging by 69%.
LESSONS LEARNED:
1. CUSTOMER SERVICE IS
MARKETING.
Amazon CEO Jeff Bezos has said on
numerous occasions he wants to run
"the most customer-centric company in
the world." Note that he did not say
biggest online retailer or immensely
profitable company. Those just happen
to be the benefits of putting your
customers at the forefront of everything
you do. And that's not just about
having a sharp call center. As Mr. Bezos
told BusinessWeek when the magazine
made Amazon's center tops on its list of
best customer-service companies,
"Customer experience includes having
the lowest price, having the fastest
delivery, having it reliable enough so
that you don't need to contact
[anyone]. Then you save customer
service for those truly unusual
situations. You know, I got my book,
WHITE PAPER: 2010 AMERICA
What the 2010 Census Means forMarketing and Advertising
2010 America explains what you need to know
about the biggest consumer market-research
project of the decade: the 2010 U.S. census.
Demographics expert Peter Francese, author of
this highly readable Ad Age white paper,
analyzes what the census will reveal about the
changing face of consumers.
Latest News
Agency News
Best Ads
CMO Strategy
DataCenter
Digital
Global News
Hispanic Marketing
Madison+Vine
MediaWorks
TalentWorks
This Week's Issue
COLUMNS
Jonah Bloom
Rance Crain
The Media Guy
Teressa Iezzi
Al Ries
Guest Columnists
BLOGS & PODS
Adages
The Big Tent
Bob Garfield
Campaign Trail
DigitalNext
GenNext
GoodWorks
Power 150
Small Agency Diary
Songs For Soap
Video
Search Advertising Age
November 10, 2009Login | Register Now
Advanced Search
Subscribe to Advertising Age today!
HOME
Amazon.com - Bezos’ commitment to Customer Service is legendary
• “You can tarnish your on-line reputation with bad Customer Service”
• How fast is your Response Time?
17
11/10/09 12:37 PMAmazon Is What Customer-Focused E-Commerce Looks Like - Advertising Age - Special Report: Marketer of the Year 2009
Page 2 of 4http://adage.com/moy09/article?article_id=140327
2 Comments
of respondents picked e-tailer Amazon for its focuson marking shoppershappy.
situations. You know, I got my book,
and it's missing pages 47 through 58."
2. YOU DON'T NEED A BIG AD BUDGET TO BUILD A BRAND.
When's the last time you saw an Amazon ad? Exactly. Despite its
universal awareness among consumers, Amazon has a minuscule
ad budget. Rather than try to buy love, it earns through the
aforementioned customer-centric approach and the word-of-mouth
it engenders. The brand is also helped along by smart initiatives
such as its Frustration-Free Packaging, designed as an alternative
to those awful plastic clam shells. While it does seem that, at some
point, Amazon will have to find a way to market the Kindle
somewhere other than its website, the e-reader, now the
company's top-selling product, is doing just fine without much
media weight behind it.
3. BE A SOCIAL COMPANY, NOT A SOCIAL-MEDIA MARKETER.
Amazon doesn't need heavy-handed tactics like building Twitter
feeds and Facebook pages to show it gets social media. All it takes
is a quick look at its website to see how customers' voices are
central to what makes Amazon. Those reviews and rankings we all
take for granted now are crucial to the shopping experience. This,
of course, isn't to say that Amazon hasn't had its share of
missteps. In April, gay-themed books were accidentally dropped
from sales rankings. Amazon took the blame, but took way too long
to make an apology -- and drew fire from the gay and lesbian
community.
4. DON'T FEAR THE ALGORITHM.
Amazon boasts an amazing recommendation engine, pumping out
regular enticements of books, movies and other products you might
want to buy. That helps them avoid the plight of other e-tailers who
seem to think CRM is spelled S-P-A-M. Amazon sends a carefully
curated suggestion based on an enormous amount of purchasing
data. While it's far from perfect, the algorithm is usually on to
something, to the detriment of many wallets.
5. DO DEALS THAT MAKE SENSE CULTURALLY.
When Amazon bought Zappos for more than $800 million, it didn't
just buy a shoe e-tailer with $1 billion-plus in sales. Something
more valuable changed hands, namely a culture that's remarkably
similar to Amazon's own ethos of customer-centricity. Zappos,
besides subscribing to a corporate philosophy of transparency,
takes much of its marketing budget and invests it in free shipping
for customers, instead of bludgeoning them with ads. Sound
familiar?
By Joe | Wilton, CT November 10, 2009 11:18:48 am:
This is how it's done in eCommerce. Like the last one especially.
It all starts with the culture. The rest flows from there or it is
not genuine this is why Zappos was a good fit. It's also a lesson
in branding which is not done with a huge budget as so many
seem to think but by being customer centric. Once your
customers have built your brand and you have the money, sure
go ahead an tell the world about it. More likely you won't have
to do that because they will tell your story much cheaper.
Permalink
By gborden | Waukesha, WI November 10, 2009 11:19:06 am:
Amazon is a giant that looks to be on top for a long time. They
adapt with ferocity and by keeping the consumer #1, center on
what really matters, and the money follows.
REGISTER NOW!
For Inspiration on Reinvention, Join Usat the Idea Conference
Ad Age and Creativity Host the Fourth Annual
Event on Nov. 12 at Terminal 5 in New York
City
SPECIAL REPORT
Marketer of the Year: Hyundai
The carmaker won handily in our reader poll,
besting Walmart, McDonald's, Lego and
Amazon
NEWS
ANA Annual Conference
Catch Up With Highlights From the ANA's
Annual Masters of Marketing Conference
3 MINUTE AD AGE VIDEO
Mr. Six: The Brand Icon That Wouldn'tDie
Interview With Six Flags' SVP of Marketing
NIELSEN IAG AD RATINGS
Month's Top 10 Most-Liked, Most-Recalled New TV Spots
WHITE PAPERS
2010 America
Hispanic Fact Pack
Winning Consumers InChina
The Marketing and MediaOpportunities inRecession
How Commercial RatingsChanged the $70 BillionTV Market
RESOURCES
Jobs
Webcasts
Ad Age Events
Industry Events
BRANDEDCONTENT
Custom Programs
Marketing InformationChannels
The PR Factor
Customer RelationshipMarketing Section
Mobile Marketing Guide
2009 Cable Guide
Ad Network + ExchangeGuide
SERVICES
Subscriptions
Media Kit
Help Center
List Rental
Share & Save
RSS (What is RSS?)
Editorial Staff
Browse Archive
Download the Print Edition(Coverleaf/Texterity)
18
Know your Objectives of e-Customer Service
• Disseminate Information
• Correct mis-information
• Transact business
• Create a Community
• Teach how to....
• Provide Convenience
• Provide Reviews & Testimonials
• Grow Loyalty
19
• Sell
• Serve
• Speak
(Dialogue)
• Save
• Sizzle
5 Ss
Online Value Proposition & the 6Cs
• Content
• Customization
• Community
• Convenience
• Choice
• Cost Reduction
Digicel & bmobilehttp://www.digiceljamaica.com/
http://www.digiceltt.com/
http://bmobile.co.tt/
Evolution of e-Customer Service
22No Presence Online
Basic PresenceStatic Informative
Simple InteractiveInteractive
Fully Interactive
Understanding e-Customer Service
• Customer Service real time using information– helping organizations and individuals make decisions– adding customer value– critical thinking - analyzing customer information and
using it to adapt one’s service– time is critical– economy is critical– staying ahead of the competition– Building loyalty along the way– Building community along the way
23
Gov’t
24
http://www.ttconnect.gov.tt/gortt/portal/ttconnect
e-Customer Service...• is therefore serving today’s customer
using Digital technology– Digital– Instantaneous– Continuous flow–Multimedia– Interactive– Adaptive– Community
25
20% Trial
40% Liking
90% Awareness
5%
70% Knowledge
25% Preference
90%
70%
40%
25%
20%
Before we begin e-Customer Service we should note our Industry Customer Buying Model
© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Problem Recognition
Information Search
Evaluation
Decision
Action
Customer
Customer Interaction
20% Trial
40% Liking
90% Awareness
70% Knowledge
25% Preference
How can we Service the Customer Online at each Stage of the Buying Process
© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Problem Recognition
Information Search
Evaluation
Decision
Action
Customer
Search Engines, PortalsFeatured Products, Banner AdsOpt-in-e-mail
Key Word Search, Product code, Faceted Browse
Online Product guides, Detailed Information, Product picture, Price, availability, deliver,Reviews and ratings
Security guarantee, service promiseDiscounts, Store locator, Call to ActionReviews and ratings
Gift Options, Delivery Options,Minimize steps
E-mail notification, FAQs, History, Knowledge base, Diagnostics, e-newsletterscompetitions, reminder service, loyalty schemesrecommendations
Online Buying Process
28
Results from studies show that the online buying process acts as a sieve, where customers are inadvertently filter out at each stage of their decision-making process.
•At the information search stage, 9% wasn't able to find the products they were looking for because they couldn't identify the right product category or find product options using the search facility. 8% of the shoppers who succeeded in finding products gave up because the product lists didn't provide enough information to identify purchase options, or because they were confused by going back and forth between product lists and product description pages in order to decide if the products would fit their basic needs.
• Researchers found that the major problems occur when customers want to evaluate their product alternatives. Only 25% of the shoppers who reached this stage proceeded to the next. Some stopped because they realized that none of the products would fit their needs, but most because the product information was so inadequate that they couldn't tell if the products they were interested in satisfied their needs.
• At the purchase stage, 13% dropped out because they didn't want to go through the required registration process or because they where disappointed by poor shipping charge policies.
• UIE also found a surprisingly high amount of problems in the purchase evaluation stage. 11% percent of the shoppers where either so unhappy with a product that they returned it, didn't receive the product at all, or got the wrong product. Some of the shoppers told UIE that they returned a product because it wasn't what they expected, which suggest a failure in setting up the right expectations in the product evaluation stage.
29
e-Customer Service tools• E-mail notification • FAQs• History • Knowledge base • Diagnostics • e-newsletters• competitions • reminder service • loyalty schemes• recommendations
30
E-mail notification, Use of e-mail, the Internet and social networking technologies
31
Page 1 of 2https://mail.google.com/mail/?shva=1#search/Carnival+Cruise+Lines/11a5e5af8833420e
Search, add or invite
"If anyone wishes to come after me, he must deny himself and take up his cross daily and follow me. For whoever wishes to save his life will lose it, but whoever loses his life for my sake will save it. What profit is there for one to gain the whole world yet lose or forfeit himself? St Luke
Andre Thorpe
Anthony Woodroffe
kashif greaves
Kirk Bengochea
martins
Preya Sookhai
Francie Ammon
not in office
William Carter
A(way)F(rom)K(eyb…
Amrish Maharaj
Give Gmail to:
Send Invite 89 left
Preview Invite
4 more!
Chat
CoachBengo
Invite a friend
« Back to Search Results ‹ Newer 91 of 92 Older ›
About these links
Reply Reply to all Forward
Images are not displayed.Display images below - Always display images from [email protected] Ads
Data Collection Services
IVR / Web / PDA data collection forsurvey and opinion researchwww.issi-ivr.com
Mutual Funds
Ready to start your Nest Egg?Try ANSA's Trilogy of Income Fundswww.ansabank.com
Scotiabank Trinid./Tobago
Full Range of Banking Services fromScotiabank in Trinidad & Tobago.TT.Scotiabank.com
ICH International
Facilitation, Mediation, TrainingCoaching, Leadership, Speakingwww.ich-international.ca
Makeup Artists in T&T
Find Makeup Artistsand Photographers in T&Twww.makeuptt.com
JSF and Apache MyFaces
Support and Consulting for JSFTrainings in German and Englishwww.irian.at
CSF Couriers Limited
Your Number One Skybox Companyin Trinidad & Tobagowww.csfcouriersltd.com
More about...
Carnival Cruises »Caribbean Cruises »Cruise Ship »Cruises from Tampa »Customer Service »Business Proposal »Business Development »Business Management »
Archive Report spam Delete Move to Inbox Labels More actions
If you're having trouble viewing this email, please click here.
Guarantee our messages always go straight to your inbox.
Add [email protected] to your Address Book or Safe List.
carnival.com The Fun Ships
Dear Hilary,
Welcome home. We hope you enjoyed your cruise as much as we
enjoyed having you aboard. In fact, we'd love it if you could click
here and take a few minutes to tell us all about it.
At Carnival, our past guests are important to us. That's why we
feature a variety of benefits exclusively for our past guests.
• A complimentary subscription to Currents magazine.
• Carnival's Past Guest Recognition Program
• Past guest reunion cruises loaded with free gifts
• Cruise offers available only to past guests
• Purchase a Carnival Comfort Bed
• Share the fun with Carnival Scrapblog
• Exclusive benefits on Carnival sister brands and more!
We look forward to welcoming you aboard your next "Fun Ship"
cruise. See you soon!
Carnival has designed an extra special offer exclusively for our valued past guests. Save
$50* on your next cruise when you book by 7/2/2008. It's our way of saying thank
you for cruising with Carnival. Use your Past Guest Number 73254474 to book with your
travel agent now. Please remember your travel agent must submit this email on your
behalf.
For more information, or to book your cruise today, call:
your travel agent All Aboard Cruise Services at 868-676-2679
or Carnival at 1-888-CARNIVAL or visit Carnival.com.
Let the fun begin. TM
*Cruise rates are in US dollars, per person and based on category 4A. Government taxes/fees are additional for all guests.Offer is non-transferable and has no cash value. Receive $50 off per stateroom on a future sailing. Sailing must be bookedwithin 60 days of cruise depart date. Savings is based on double occupancy. Single occupancy guests receive 1/2 thesavings amount. Not combinable on restricted rate codes. Valid on category 4A and higher. Not applicable on 2 day sailings.Full deposit required at time of booking. Restrictions apply. A copy of the original email must be mailed to: Carnival CruiseLines, 3655 NW 87 Avenue, Miami Fl. 33178-2428. Attn: Res Admin. Research Desk, Mail Stop: MSRZ-250S.
Unsubscribe from our mailing list or send a request by mail to: Carnival Cruise Lines, 3655 NW 87th Avenue, Miami, FL. 33178-2428. Attn: Internet Marketing.
View Privacy Policy.
©2008 Carnival Cruise Lines
Starred
Sent Mail
Drafts
Spam
BDC
Deleted Items
Flavorite
Heineken
i Learn
Neal & Massy
Sent Items
TRICON
Carnival Cruise Lines
32
Carnival Cruise Lines Create a filter
Tasks
Search, add or invite
"If anyone wishes to come after me, he must deny himself and take up his cross daily and follow me. For whoever wishes to save his life will lose it, but whoever loses his life for my sake will save it. What profit is there for one to gain the whole world yet lose or forfeit himself? St Luke
Andre Thorpe
Anthony Woodroffe
kashif greaves
Kirk Bengochea
michael dookie
Preya Sookhai
*Adita Seenath*
Amrish Maharaj
Francie Ammon
not in office
Robert Reid
Give Gmail to:
Send Invite 89 left
Preview Invite
Search Mail Search the web
Contacts
4 more!
Chat
CoachBengo
Invite a friend
<About these ads
« Back to Search Results ‹ Newer 90 of 92 Older ›
Download Metatrader - www.Alpari-US.com - Open A Free Practice Account Download Metatrader Here
Archive Report spam Delete Move to Inbox Labels More actions
Hilary - Great deals during our One Day Sale Inbox X New window
Print all
Turn off highlighting to me show details 22/06/2008 ReplyCarnival Cruise Lines
More about...
Cruise Ship »Cruise Deals »Sea Escape Cruise »Cruise Specials »
Find a Cruise | Take a Virtual Cruise
If you're having trouble viewing this email, please click here.
Guarantee our messages always go straight to your inbox. Add [email protected] to your Address Book or Safe List.
3 & 4 Day
Sailings
starting from 279^*
6 Day Sailings
starting from 499^*
8 Day Sailings
starting from 599^*
Hilary,
Haven't made your summer vacation plans yet? Are you already thinking
about what to do for fun this winter? That's perfect because this Thursday,
June 26th, we're featuring BIG savings and FREE upgrades on virtually
every cruise sailing between now and March 31, 2009!^*
It's Carnival's One Day Sale and it's the ideal day for you to book your cruise.
Just remember, these amazing offers are only around for 24 hours. Be sure
to book your cruise Thursday.
Feedback fromguests justlike you. more
CRUISE REVIEWS
Onlinescrapbookscreated by ourguests. more
SCRAPBLOG
A virtual cruiseexperiencelike no other.more
FUNSHIP ISLAND
Call your
Travel Agent
to book today
orCall Carnival at
1-888-Carnivalor
Book online
at carnival.com
^ Fuel supplement additional $9 per guest, per day based on double occupancy; additional $4 per guest, per day for third, fourth and fifth guests.
* Cruise rates are in U.S. dollars, per person and based on category 4A. Offer is non-transferable, and has no cash value. Farecode must be
Inbox
Buzz
Starred
Sent Mail
Drafts
Spam
BDC
Deleted Items
Flavorite
Heineken
i Learn
Neal & Massy
Sent Items
TRICON
Compose mail
33
FAQs, • Frequently Asked
Questions are answered online.
34
Page 1 of 3http://www.apple.com/itunes/podcasts/fanfaq.html
What’s New What is iTunes What’s on iTunes iTunes Charts How To
What is a podcast?
A podcast is an episodic program delivered via the Internet using an XML protocol called RSS.
Podcast episodes can be audio files, video files, documents, or any combination of the three.
The publisher or broadcaster podcasts the program by posting the episodes and the XML
document to a Web server. The consumer subscribes to the podcast using a client application,
such as iTunes, which regularly reads the XML file and downloads new episodes.
Because podcasts can include several of the most common types of media, they can be used to
offer many different kinds of programs. Any television or radio program can of course be
transmitted as a podcast, as can any lecture, performance, or other recorded event. Using the
AAC file format, audio podcasts can include synchronized still images to create a narrated
slideshow. In this way, a series of lectures can include the lecturer’s voice and presentation
slides. In most podcasts, each episode is the same file format, so subscribers can enjoy the
program the same way each time. However, some podcasts use multiple media. Language
courses, for example, can combine video for a sense of the foreign country, audio for
information and ear training, and documents for practice and reference.
A wide variety of programs are emerging as podcasts, because the protocol offers compelling
characteristics for publishers:
1. The cost of distribution is limited to the cost of data transfer.
2. The XML document that ties the podcast together is simpler to create and maintain than
most web pages.
3. The RSS protocol helps facilitate an ongoing, opt-in, and highly convenient relationship
with the subscriber.
4. The size of the channel is effectively unlimited therefore can’t be dominated by any other
publisher or broadcaster.
And podcasts are attractive to subscribers, too:
Podcasts are free.
There are thousands of podcasts available from all over the world.
New podcast episodes appear automatically and can be enjoyed anywhere, anytime.
How can I get started?
The podcasts directory in the iTunes Store is where you find and subscribe to new podcasts:
The Podcasts section of your Library is where you manage your
existing subscriptions and play the episodes you have downloaded:
To find and subscribe to a podcast:
Launch iTunes. If you do not have iTunes, download the latest
version of iTunes, free.
In the left column of iTunes, click on iTunes Store underneath the Store subheading.
Locate the navigation bar along the top of the iTunes Store homepage and click on
Podcasts.
Explore the wide selection of podcasts by clicking on the various pages and links.
Alternatively, you can search for podcasts by entering search terms in the Search iTunes
Store field. When iTunes displays results for your search, click Podcasts underneath the
“Filter By Media Type” column on the far left to show only podcasts.
When you find a podcast you want to try, you can either:
Stream the podcast directly from the store by double-clicking on an episode
Download a specific episode to your iTunes client by pressing the “Free” button next to
an individual episode
Subscribe to the entire podcast by selecting “Subscribe Free” underneath the cover art
located on the left of the podcast page
Podcasting Resources
Seminar
Audio Podcast Tutorials
Tips for Podcast Fans
Making a Podcast
FAQs: For Podcast Fans
FAQs: For Podcast Makers
Podcast Producer Seminar
Creating an Audio Podcast with
GarageBand
Creating a Video Podcast with
GarageBand
35
Customer History • Customers can get
a history of their activity with the company.
36
Digicel & bmobilehttp://www.digiceljamaica.com/
http://www.digiceltt.com/
http://bmobile.co.tt/
Product/Service Information
• Product/service information is provided online
38
Diagnostics• Providing
diagnostics services for customers online.
39
Create a filter
Tasks
Search, add or invite
"If anyone wishes to come after me, he must deny himself and take up his cross daily and follow me. For whoever wishes to save his life will lose it, but whoever loses his life for my sake will save it. What profit is there for one to gain the whole world yet lose or forfeit himself? St Luke
Andre Thorpe
Anthony Woodroffe
Anton Dick
kashif greaves
Kirk Bengochea
martins
nicholas bengochea
Preya Sookhai
*Adita Seenath*
Francie Ammon
not in office
Give Gmail to:
Send Invite 89 left
Preview Invite
Visit settings to save time with keyboard shortcuts!
You are currently using 5922MB (78%) of your 7564MB.
Last account activity: 5 minutes ago at IP 209.94.198.73. Details
Gmail view: standard | turn off chat | turn off buzz | older contact manager | basic HTML Learn more
Contacts
4 more!
Chat
CoachBengo
Invite a friend
<About these ads
« Back to Search Results 1 of hundreds Older ›
« Back to Search Results 1 of hundreds Older ›
New York Film Academy - www.nyfa.edu - Study film, acting, photography and more. Degree & workshop programs
Archive Report spam Delete Move to Inbox Labels More actions
Your Weekly Facebook Page Update Inbox X New window
Print all
Turn off highlighting
About these links
to me show details 21 Mar (1 day ago)
Reply Reply to all Forward
ReplyFacebook
Images are not displayed.Display images below - Always display images from [email protected] Ads
Marketing&Business Degree
From Top London School, LeadingTutors. Full-time,Part-time&Onlinewww.LSBF.org.uk/Marketing-Masters
Distance Education Courses
Study Online With ProfessionalsRequest A Free Information Package!WaldenU.edu/Distance-Education
Distance Learning Degrees
Recognised British Degrees:MBA/MSc In Marketing, Business,Financewww.StudyInterActive.org
More about...
Emails »Recover Lost Emails »Hotmail com Emails »Stop Phishing Emails »Courses »Distance MBA Courses »Correspondence »Business Writing »
Archive Report spam Delete Move to Inbox Labels More actions
Hi Coach,
Here is this week's summary for your Facebook Pages:
ILearn
11 monthly active users 0 since last week
44 people like this 0 since last week
0 wall posts or comments this week 0 since last week
3 visits this week 4 since last week
Send an update to people who like thisVisit your Insights PagePromote with Facebook Ads
Learn more about how to update via mobile
Thanks,The Facebook Team
The message was sent to [email protected]. If you don't want to receive these emails from
Facebook in the future or have your email address used for friend suggestions, you can unsubscribe.
Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303
Inbox
Buzz
Starred
Sent Mail
Drafts
Spam
BDC
Deleted Items
Flavorite
Heineken
i Learn
Neal & Massy
Sent Items
TRICON
Compose mail
40
e-newsletters
• Provide e-newsletters that keep customers informed of company and industry developments
41
Gmail Calendar Documents Reader Sites Web more ! [email protected] | | Settings | Help | Sign out
rich dadShow search options
Create a filter
Tasks
Search, add or invite
"If anyone wishes to come after me, he must deny himself and take up his cross daily and follow me. For whoever wishes to save his life will lose it, but whoever loses his life for my sake will save it. What profit is there for one to gain the whole world yet lose or forfeit himself? St Luke
Andre Thorpe
Anthony Woodroffe
Anton Dick
kashif greaves
Kirk Bengochea
martins
nicholas bengochea
Preya Sookhai
*Adita Seenath*
Francie Ammon
not in office
Give Gmail to:
Send Invite 89 left
Preview Invite
Search Mail Search the web
Contacts
4 more!
Chat
CoachBengo
Invite a friend
<About these ads
« Back to Search Results ‹ Newer 6 of hundreds Older ›
$3400 In One Week - www.xforex.com/Trade-Gold - We will teach you how to Trade Gold Online and Profit in Real Time
Archive Report spam Delete Move to Inbox Labels More actions
Money, Money, Everywhere Inbox X New window
Print all
Turn off highlighting
About these links
to me show details 2 Mar ReplyThe Rich Dad Company
Ads
Entrepreneurship
Get Your Master’s or PhD Online.Entrepreneurship. Apply Now!WaldenU.edu/Entrepreneurship
Marketing Masters Degree
Develop your Career in Marketing.Apply now for MSc Marketing degree.www.RGU.ac.uk/ABS
Hospitality Leadership
Online Hospitality Mgmt CertificateClasses in March. Don’t Wait!eCornell.com/Call-1-866-eCornell
Masters Degree Marketing
Top UK Business School, LeadingFaculty, Career & Visa Supportwww.LSBF.org.uk/Marketing
Caribbean Degree Programs
Accredited Education throughDistance Learning - Learn More!www.efalearning.com
Online MBA Study
Specialised MBA Degree, TopLondon Get MBA in 12 Months, ApplyNow!www.StudyInterActive.org/MBA
Graduate School Guide
Online Guide to Doctoral, Master'sand Professional Degree Programswww.graduateguide.com
More about...
Money »Robert Kiyosaki »Rich Dad »Hard Money Soft Money »MBA Courses »Business Management »Business School »Business Courses »
Read Robert's latest Conspiracy of the Rich update!
Profit from the Sea of Money
The world's problem today is that it's drowning in a sea of money. This is hard for manypeople to understand—but it's true.
Today, there is money everywhere, looking for people who know what to do with it. Are youfinancially equipped to profit from this sea of money?
In his latest Conspiracy of the Rich bulletin, Robert Kiyosaki breaks down why an explosionof money hurts the poor and middle class but helps the financially intelligent.
Don't miss this essential update.
Read the rest of Robert’s thoughts here.
"For someone out of work,deeply in debt, and not earningenough money to make endsmeet, it's hard to imagine thatthe world's problem is too muchmoney. It's like the old saying,"Water, water, everywhere, butnot a drop to drink."
– Excerpt from Robert’s Conspiracy ofthe Rich bulletin.
Coming soon from Robert Kiyosaki!
Unfair Advantage – The Powerof Financial Education
In Unfair Advantage – The Power of FinancialEducation Robert Kiyosaki challenges readers tochange their context and act in a new way.Readers are advised to stop blindly accepting thatthey are 'disadvantaged' people with limitedoptions. They are encouraged to act beyond theirconcept of limited options and challenge thepreconception that they will struggle financially alltheir lives.
In true Rich Dad style, readers will be challengedto understand two points of view, and experiencetheir own unfair advantage
Get more information about Unfair Advantage click here.
Conspiracy of theRich - Secure
your copy!
The New York Times
Bestseller
Inbox
Buzz
Starred
Sent Mail
Drafts
Spam
BDC
Deleted Items
Flavorite
Heineken
i Learn
Neal & Massy
Sent Items
TRICON
Compose mail
42
Competitions • Conduct online
competitions that help generate customer involvement and gather customer information
43
History
44
http://support.apple.com/kb/HT2727
Reminder Service • Customers are kept
update on their account and any relevant deadlines
45
Loyalty Schemes• Conduct loyalty
programs that reward customers for their ongoing activity with the Company
46
Recommendations• Make
recommendations to customers to enable them to increase the value received from the Company
47
Increase customer feedback through multiple contact channels
• Provide online feedback on queries and activities.
48
Including SMS (texting), e-mail, live chat, and Web self - service
• Increase speed of response using online technology
49
Digicel & bmobilehttp://www.digiceljamaica.com/
http://www.digiceltt.com/
http://bmobile.co.tt/
Websites• Have a Website
that is available to customers 24/7/365
51
Interactive Self service kiosks
• Most customers want to, and will, serve themselves as long as the information they need to do so is relatively easy to find.
53
Mobile e-Customer Service
• SMS• MMS• Facebook• Twitter• Mobile Apps
54
Blackberry
55
http://us.blackberry.com/apps-software/appworld/
56
Serve
Sizzle
Loyalty Models
Visitor
Customer
Loyal Customer
Advocate
Page template contains Forward/recommend to a another prospect
email has forward to another prospect
enable customer feedback and show case positive experiences/testimonials
Indicate ‘wisdom of the crowd’ showcasing top selling products
Involve customers in co-designing your products and services
Customer Service & the Web 2.0 World
• Web 2.0 allows us to provide service –multimedia– through social
communities–mobile– continuous
58
59
http://www.facebook.com/kfctt
http://www.facebook.com/superpharmfans?sk=wall
http://www.facebook.com/chubbykidsclub?sk=wall
Facebook & e-Customer Service
Know your Algorithms
61
Automated sequence of responses to customer clicks
Can be outsourced.....
But you need to know your sequence!
62
e Customer Relationship skills
• Regular communication• listening• Feedback
63
Online Relationships and loyalty
• Loyalty comes from ongoing customer value
64
Using Communities & Social Networks to deliver Customer Service
65
Facebook Page
- Continuing the Conversation
- Creating Communities
- Getting Feedback
- Correcting mis-conceptions
- Correcting failures in Service
- Mining suggestions
- Co-creation with customers
66
http://www.facebook.com/kfctt
http://www.facebook.com/superpharmfans?sk=wall
http://www.facebook.com/chubbykidsclub?sk=wall
e CRM
67
e-Marketing campaigns
Salese-CustomerService- Servicing the Transaction
- Continuing the Conversation- Extending the Sale- Gathering Marketing Information
Personalization Techniques enable your site to:• Personalise news feeds • Recommend documents• Make appropriate advice• Target e-mail.• Managing customer relationships• Targeting advertisements and promoting
products• Managing marketing campaigns• Managing Web site content
3/23/11 9:46 AMGmail - Webinar Thursday: 7 Keys To Getting New Business In A Tough Economy - [email protected]
Page 1 of 2https://mail.google.com/mail/?shva=1#search/mitch/12ede80bc4192cfc
Gmail Calendar Documents Reader Sites Web more ! [email protected] | | Settings | Help | Sign out
mitchShow search options
Create a filter
Tasks
Search, add or invite
"If anyone wishes to come after me, he must deny himself and take up his cross daily and follow me. For whoever wishes to save his life will lose it, but whoever loses his life for my sake will save it. What profit is there for one to gain the whole world yet lose or forfeit himself? St Luke
Kirk Bengochea
martins
nicholas bengochea
Preya Sookhai
Seema Moradan
*Adita Seenath*
Amrish Maharaj
Francie Ammon
not in office
Robert Reid
alive in the superun…
Shivan Jaikaran
Andre Thorpe
Anthony Woodroffe
kashif greaves
Woody Smith
*```Renata```* .
ananta singh
Andre Alexander
Andrew de Freitas
Anton Dick
avin rambharose
Ayinde Smith
Brett Bengochea
cherylAnn Guevara
Cheryse Abrahim
Deven Basdeo
Doug Gomez
Egwin Daniel
Gary Garcia
gelaed12
Herman Figueira
Homer & Co. Chart…
Jeff Jodhan
Jillian Kalloo
karim khan
kheron arthur
Kimoy Beatrice
kristofer granger
Liliana Ragbir
Luis Gutierrez
Lyndon Edwards
Mahesh Kumar
Malcom
Give Gmail to:
Send Invite 89 left
Preview Invite
Search Mail Search the web
Contacts
4 more!
Chat
CoachBengo
Invite a friend
><About these ads
« Back to Search Results 1 of 59 Older ›
$3400 In One Week - www.xforex.com/Trade-Gold - We will teach you how to Trade Gold Online and Profit in Real Time
Archive Report spam Delete Move to Inbox Labels More actions
Webinar Thursday: 7 Keys To Getting New Business In A Tough Economy Inbox X New window
Print all
Turn off highlighting
About these links
to me show details 12:33 (21 hours ago) ReplyMitch Meyerson
Ads
T-Shirt Business Start-Up
Need Help Getting Your Business OffThe Ground? Visit Us For Advice!www.transferbusiness.com/Learn
More about...
Marketing Strategy »Marketing Strategies »Business Advertising »Business Ideas »
Coach,
This Thursday March 24th I will be presenting a live webinarfor the first time in a long time. This is one I think youwill find quite valuable.
7 LOW COST, HIGH IMPACT STRATEGIES FOR GETTING NEW BUSINESS...EVEN IN A TOUGH ECONOMY
-------------------------------------------------In a hurry? Grab you spot now:
http://www.mitchmeyerson.com/BizBuildingWebinar.htm
-------------------------------------------------
Based on my books, Guerrilla Marketing On The Front Lines,Mastering Online Marketing and Success Secrets of The SocialMedia Marketing Superstars here is some of what you willlearn during the 60-minute complimentary webinar:
The single most important skill every entrepreneur mustmaster to have a sustainable business.
3 keys to optimizing your website or blog to get visitorsto take action.
5 proven marketing strategies you need in this challengingeconomy.
The 3 most common roadblocks you need to overcome as asuccessful entrepreneur.
A low cost strategy can you implement today to increaseyour sales tomorrow.
The best way to stay focused and get consistent results.
and much more!
Secure your seat now:
http://www.mitchmeyerson.com/BizBuildingWebinar.htm
Your time is valuable and this webinar will be highlyfocused on specific steps you can take today.
I hope you can join us! Only 200 live lines for thiscall so register now.
To Your Success,
Mitch
P.S. There's a Special Bonus for those live on thecall as well as a action focused handout for you todownload.
Powered by Easy Web Automationhttp://www.EasyWebAutomation.com
Mitch Meyerson
6633 Greenway PkyScottsdale, AZ84254US
If you no longer wish to receive communication from us:
Inbox (1)
Buzz
Starred
Sent Mail
Drafts
Spam
BDC
Deleted Items
Flavorite
Heineken
i Learn
Neal & Massy
Sent Items
TRICON
Compose mail
70
Customers are talking, and you should be listening
• They now have a voice• It s better that you
allow them to talk in a controlled environment than beyond your reach
71
Angostura - Single Barrel
72
http://www.angostura.com/
http://www.thesun.co.uk/scotsol/homepage/news/3396241/Angostura-Single-Barrel-rum-ad-campaign-sparks-fury-over-jibe-at-kilts.html
http://www.peppertt.com/index.php/blog/marketing-strategy/of-kilts-and-skirts/
Online Responsiveness
• e mail• mobile text• Facebook
page• automation• How to
Manage the bad feedback
73
Using the Online World for Customer Service Measurement & Analytics
74
Customer SatisfactionNon ConformanceRe-workCustomer LoyaltyData Mining
Developing an e-Customer Service Plan
75
Situation
Control
Objectives
Strategy
Tactics
Action
CustomersCompetitorsCompany
SellServeSpeakSaveSizzle
- TargetCustomer- Online Value Proposition e-Customer
Service Tools
-Time Line- Personnel- Budget
5 Critical Areas
• Develop a Customer Service
Strategy
• Build a Customer-focused
Team
• Empower your Employees
• Establish a Complaint System
• Reduce Customer Defection
76
Ten Commandments for e-Customer Service (Boston Consulting Group)
1. Easy to find Website
2. Recognize & accommodate first time visitors
3. Clearly stated pricing & delivery
4. Real time Inventory tracking
5. The availability of everything online
6. Online Value Proposition OVP
7. Privacy & Security Guarantees
8. Flexible delivery options
9. Hassle Free returns
10.24/7 Customer Service
77