e-commerce@ams - acn.nl · nl –row/china background and positioning postnl • milk powder...
TRANSCRIPT
e-Commerce Afternoon
Introduction PostNLa key playerin cross-bordere-Commerce
Martijn de Vries
November 1st 2016
About PostNL
• Revenue €4,251 million
• 56,221 employees
• 142 million parcels
• 2,705 million addressed items in NL
• Market leader Benelux
• Strong local foothold in Germany (Postcon) and Italy (Nexive)
• Via Spring presence outside the Benelux in Canada | France |
Germany | Hungary | Hong Kong | Italy | Russia | Singapore |
Spain | Switzerland | United Kingdom
Each day, we deliver 1.1 mio items to 190 countries.
Cross-border e-Commerce
Market - Main destinations per origin country
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Origincountry
Top destinations per major exporting country
Canada* UK China
Germany France Ireland**
USA UK Japan
France UK NL
China USA Korea
UK Germany Belgium
China USA Korea
France UK Germany
USA ROW***
UK Germany Finland
Belgium Germany UK
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PostNL combines it’s expertise of combining
delivery networks,
postal and
commercial, to the
main destinations of
customers
• Expand strengthen
regional Sales and
Business Development
• Product expansion: DDU,
Over 2kg
• Ops: Increase efficiency
and reduce handling,
Reduce misroute & no
scanning + manage
Peakseason
• IT: Simplify the work
procedure & let PostNL
product more easy to use
China – ROW
Key success factors
Key enablers
NL – ROW/ChinaBackground and positioning PostNL
• Milk powder scandal in 2008 in China has led to significant import flow
• 95% of imported goods worldwide for China via Postal channel
• For Chinese customs import through Postal channel to much of ‘black box’ and pushes for alternative channels
• Strives for clear split: Postal for Personal use/C2C vs Alternatives for B2C
• PostNL developed ‘Direct Parcel proposition’ (now onboarding customers)• Focusing on different customer base;
• Brands, direct sellers
• Full product offering
Umfeld
Import channels
Positioning PostNL
• Dedicated Customer service for China• Dedicated 1st and 2nd line support, incl. Chinese native speakers
• Direct access to Customer services of network partners and to our local China
(operational) support team (Shanghai, Shenzhen)
• Dedicated approach and procedures
• Direct infeed in outsourced operations at Schiphol Airport
• Dedicated China process
• Deep sorting possibilities
• Direct injections into China
• Capable of handling +100% growth
• Fully geared to handle (sales) peak volumes
NL – ROW/ChinaDedicated operations and processes
In order to maintain (Milk in) Postal route, improvements are needed for
Customs purposes, whilst keeping ‘it simple’ for the market (buyer and seller)
Network/ProductChina/US -
EURIntra - EUR NL - ROW
Mail / Postal Network
- Packets (2kg) √ √ √ √ √ √
- Parcels (20kg) - - √ √ √
Commercial Network
- Parcels (30kg) √ (DDP!) √ √ √ (Network!)
PostNL service offeringWhat product in what network?