e-commerce ft obj course outline-1

8/3/2019 E-Commerce FT Obj Course Outline-1

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IMPERIAL COLLEGE OF BUSINESS STUDIES

E-Commerce

Review Quiz-1

Name: ___________________________ Date: ____ / ____ / _____________

1. Electronic commerce (EC) describes the process of buying, selling, transferring,or exchanging products, services, and/or information via computer networks,including the _______________.

(intranet, extranet, internet )

2. Electronic Commerce provides the capability of buying and selling products, services, and information on the ________________ and via other online services.

(intranet, extranet, internet)

3. From a collaborative perspective, EC is the framework for inter- and intra- _________________________ collaboration.

(functional, departmental, organizational )

4. EC provides a gathering place for community members to ________________,transact, and collaborate.

(share, learn, sell)

5. Electronic commerce can take several forms depending on the degree of digitization of the product (service), the ______________ and the delivery agent.

(process , business, transaction)

6. Pure physical organizations are referred to as _______________________ (or old-economy) organizations.

(brick & mortar, virtual, click & mortar)

7. _______________________ organizations are those that conduct some e-commerce activities, yet their primary business is done physically.


8. __________-organizational information systems (lOSs) are those where onlyroutine transaction processing and information flow take place between two or moreorganizations.

(Inter, Intra, Extra)

9. E-commerce activities that take place within individual organizations are facilitated by _________-organizational information systems.

(Inter, Intra, Extra)


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E-Commerce

Review Quiz-2

Name: ___________________________ Date: ____ / ____ / _____________

1. The markets facilitate the exchange of information, goods, _____________, and payments.

(products, services , brands)

2. The emergence of electronic marketplaces especially Internet-based has changed several of the processes used in _________________ and supply chains.

(marketing, commerce, trading )

3. The major components and players of a market-space are customers, _________________ , goods (physical or digital), infrastructure etc.

(sellers, buyers, retailers)

4. The digital products are __________________that can be transformed to digital format and delivered over the Internet.

(services, goods, items)

5. Millions of storefronts are on the _____________, advertising and offering ahuge variety of items.

(internet, network, web )

6. Online intermediaries create and _______________ the online markets.(operate, run, manage )

7. An electronic ____________________ refers to a single company's Web sitewhere products and services are sold.

(mall, storefront , wesite)

8. An electronic _______________ is an online shopping location where many stores are located.

(mall, storefront, website)

9. An information ________________ is a single point of access through a Web browser tocritical business information located inside and outside of an organization.

(engine, address, portal )

10. The most common features of a storefront are electronic catalogs, a search engine,electronic cart, _______________ gateway, a shipment court and customer services.


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(commerce, exchange, payment )IMPERIAL COLLEGE OF BUSINESS STUDIES

E-Commerce

Review Quiz-3

Name: ___________________________ Date: ____ / ____ / _____________

Electronic catalogs consist of a product database, __________________ and searchcapabilities, and a presentation function.(address, directory , details)

In ___________ catalogs, information is presented in text and pictures. (static, digital, dynamic)

In _________________ catalogs, infor mation is presented in motion pictures or animation, possibly with supplemental sound. (static, digital, dynamic )

In _______________ catalogs, merchants offer the same catalog to any customer. (customized, commercial, standard)

In _________________ catalogs, content, pricing, and display are tailored to thecharacteristics of specific customers. (customized, commercial, standard)

A search engine is a ______________ program that can access a database of Internet resources, search for specific information or keywords, and report the results.(software, web, computer )

________________ agents can be used in e-commerce to support tasks such ascomparing prices, interpreting information, monitoring activities, and working as anassistant.(software , web, computer)

An electronic shopping cart is an order-processing _____________ that allowscustomers to accumulate items they wish to buy while they continue to shop.(option, software, technology )

The __________________ program of an electronic shopping cart allows customers to select & review items, make changes, and then finalize the list.(electronic, software , simple)

A _____________________ shopping cart could enable a business customer to shop at several sites.


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(B2B, B2C, C2B)IMPERIAL COLLEGE OF BUSINESS STUDIES

E-Commerce

Review Quiz-Make-up

Name: ___________________________ Date: ____ / ____ / _____________







4. E-commerce transactions and activities conducted in full or in part in a wirelessenvironment are referred to as _______________ commerce.

(wireless, mobile, wireline)

5. When individuals or groups communicate or collaborate online, they may beengaged in _________________ commerce.

(group, interactive, collaborative)

6. A business ______________ is a method of doing business by which a companycan generate revenue to sustain itself.

(model, plan, case)

7. In ___________________ fees revenue model, a company receives a commissionbased on the volume of transactions made.

(transaction, affiliate, subscription)

8. A __________________ proposition refers to the benefits, including theintangible, non-quantitative ones that a company can derive from conducting operations.

(quality, excellence, value)

9. One of the electronic commerce technical limitations is a lack of universallyaccepted ____________________ for quality, security, and reliability.

(rules, regulations, standards)


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10. The markets facilitate the exchange of information, goods, _____________, and payments.

(products, services, brands)

11. Millions of storefronts are on the _____________, advertising and offering a

huge variety of items.(internet, network, web)

12. Online intermediaries create and _______________ the online markets.(operate, run, manage )

13. An electronic _______________ is an online shopping location where many stores are located.

(mall, storefront, website)

14. Electronic catalogs consist of a product database, __________________ and

search capabilities, and a presentation function.(address, directory , details)

15. In ___________ catalogs, information is presented in text and pictures. (static, digital, dynamic)

16. In _________________ catalogs, infor mation is presented in motion pictures or animation, possibly with supplemental sound.

(static, digital, dynamic )

17. In _______________ catalogs, merchants offer the same catalog to anycustomer.

(customized, commercial, standard)

18. A search engine is a ______________ program that can access a database of Internet resources, search for specific information or keywords, and report theresults.

(software, web, computer )

19. ________________ agents can be used in e-commerce to support tasks such ascomparing prices, interpreting information, monitoring activities, and working asan assistant.

(software , web, computer)

20. The __________________ program of an electronic shopping cart allowscustomers to select & review items, make changes, and then finalize the list.

(electronic, software , simple)


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E-Commerce

Review Quiz-Make-up

Name: ___________________________ Date: ____ / ____ / _____________







24. E-commerce transactions and activities conducted in full or in part in a wirelessenvironment are referred to as _______________ commerce.

(wireless, mobile, wireline)

25. When individuals or groups communicate or collaborate online, they may beengaged in _________________ commerce.

(group, interactive, collaborative)

26. A business ______________ is a method of doing business by which a companycan generate revenue to sustain itself.

(model, plan, case)

27. In ___________________ fees revenue model, a company receives a commissionbased on the volume of transactions made.

(transaction, affiliate, subscription)

28. A __________________ proposition refers to the benefits, including the

intangible, non-quantitative ones that a company can derive from conducting operations.

(quality, excellence, value)

29. One of the electronic commerce technical limitations is a lack of universallyaccepted ____________________ for quality, security, and reliability.

(rules, regulations, standards)


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E-Commerce

Review Quiz-4

Name: ___________________________ Date: ____ / ____ / _____________

1. Any marketing done online between any seller and buyer is known as ____________________ marketing.

(web, direct , internet)

2. _____________________ e-tailers are firms that sell directly to consumer without maintaining a physical sales channel.

(direct, virtual, physical)

3. The ___________-channel business model describes a company that sells in both physical and online stores.

(multi, twin, mono)

4. The internet is an ideal place to plan, explore, and _______________ almost anytrip.

(make, arrange , take)

5. _______________ travel agencies offer all the services delivered by conventional travel agencies.

(virtual, online, offline)

6. Several airlines allow customers ________________ cell phones to check therir flight details and book flights.

(GPS, WAP, mobile)

7. Using direct marketing techniques, airlines able to build customers ________________ .

(profiles , database, information)

8. The online job market _______________ individuals with employers.(links, connects, leads)

9. Many organizations advertise job openings on popular public _______________,online newspapers, bulletin boards, with recruiting firms.

(places, portals , sites)

10. Online job market can be very _____________________.(expensive, inexpensive , costly)


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11. A special search engine powered by ____________ agent can help employers find resumes that match specific job descriptions.

(exclusive, super, intelligent)

12. Employers can reduce application processing costs by using

___________________ application form.(online, web, electronic)

13. Potential home buyers can view many _____________ online, at any time and from any where.

(houses, plots, properties )

14. In online stock trading the ______________ tells the investor current ask and bid prices.

(broker, agent, computer )

15. Electronic banking is also known as cyber-banking, __________ banking, onlinebanking and home banking.

(computer, virtual, net)


E-Commerce


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Review Quiz-5

Name: ___________________________ Date: ____ / ____ / _____________

1. _____________________ variables can be categorized as personal and

environmental characteristics(dependent, intervening, independent )

2. _____________________ variables are divided into market stimuli and EC systems.

(dependent, intervening, independent)

3. ____________________ variables describe4 decisions made b by buyers.(dependent, intervening, independent)

4. ___________________ is the person who suggests or thinks of buying a

particular product or service.(initiator, influencer, decider)

5. __________________ is the person whose advice or view carries some weight inmaking the final purchasing decision.

(initiator, influencer , decider)

6. The user _______________ defines customer preferences, behaviors, and demographics.

(personality, psychographics, profile )

7. Cookie is a data _________________ that is placed on a users hard drive tocollect information about users activities at a site.

(software, filter, file )

8. The __________-based filtering is based on a series of yes/no or multiple choicequestions asked from consumers.

(activity, content, rule)

9. In__________-based filtering technique vendor asks users to specify certain favorite products.

(activity, content, rule)

10. The market __________________ is the process of dividing a consumer market into logical groups.

(positioning, targeting, segmentation )

11. The click stream behavior describes the customer movements on the ________________; and what the customer is doing there.

(e-mail, website, internet)


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12. The _________________ is the tiny graphics files embedded on e-mail messagesand in web sites to transmit information about the user.

(cookie, spyware, web-bugs )

13.The _________________ is the software that gathers user information, throughan internet connection, without the users knowledge.

(cookie, spyware , web-bugs)

14. One biggest problem with online market research is that too much _____________ may be available.

(information, knowledge, data)

15. CRM is a customer service approach that focuses on long-term and __________________ customer relationship.

(beneficial, strong, sustainable)

16. Basic level of CRM is the foundation of service which includes siteresponsiveness, ________________ effectiveness and order fulfillment.

(e-mail, site, contents)

17. Value-added services in ____________________ include dynamic brokering,online auctions, and online training / education.

(website, CRM, e-marketing)

18. ______________ in customer service and CRM describe standards of performance both quantitative and qualitative.

(rules, policies, metrics)

19. The customer-_______________ applications of CRM include all areas wherecustomers interact with the company.

(facing , touching, related)

20. The customer-_______________ applications of CRM are related to customersdirect interaction with applications.

(facing, touching , related)


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E-Commerce

Review Quiz-5

Name: ___________________________ Date: ____ / ____ / _____________

21. Ad views are the number of times users call up a _______________ that has abanner on it during a specific time period.

(ad-views , hit, visit)

22. A _______________ refers to any request for data from a Web page or file.(ad-views, hit, visit)

23. The ________________ is the sequence of requests by an individual during onenavigation to a site.

(ad-views, hit, visit)

24. A ___________________ is a small banner that is linked to a Web site.(button, banner, page)

25. A ___________________ is an HTML document that may contain text, images,and other online elements. .

(button, banner, page )

26. A __________________ is a graphic display that is used for advertising on aWeb page.

(button, banner, page)

27. ____________________ banners ads appear when a predetermined word isqueried from a search engine.

(random, key-word , static)


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40. __________________ marketing refers to the word-of-mouth marketing by whichconsumers promote a product or service by telling others about it.

(affiliate, viral, direct)

e-commerce ft obj course outline-1

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