E-BUSINESS ANALYSIS

GILCARVAJAL, BREITWILLER, GOYON, DRAY, COURCY, PEREZ, PROST

E-BUSINESS ANALYSIS

Site load‐time mean Sometimes a bit too long, but "loading" icon

contrast good White on orange or orange/gray on white

Font size/spacing bad Even the main menus are too small

Flash & add‐ons are used sparingly good No flach and no add-ons

ALT tags bad Only one picture has a alttag

not-found/404 pages good No notfound/404 pages

Accessibility

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

Company logo is good placed

bad Top left, next to a menu, and neither bigger nor from different color

Tagline makes company’s purpose clear

good We understand the purpose of the company thanks a few words

Home‐page is digestible in 5 seconds

good Little text, few menus, big search zone

path to company information

good The traditional "about" at the bottom of the page

path to contact informationmean Not very clear: you have to click on help and click

again to contact them

Identity

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

Main navigation is easily identifiable bad Icons are too small, bad contrast, we don't know if there are

top left icons or center icons

Navigation labels are clear & concise bad Mix of French and English, and what is the difference

between "start exploring" and" search music"?

Number of buttons/links is reasonable

good Only a few buttons/links

Company logo is linked to home‐page good When you click on it, you go on home-page

Links are consistent & easy to identify bad Some titles seem to be links but are not, different links drive

to the same page

Site search is easy to access good There is a space "search"

Navigation

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

Major headings are clear & descriptive mean Too small, you think there are links sometimesCritical content is above the “fold” good Next to no "fold"

Styles & colors are consistent good Only a few colors (4-5)Emphasis (bold, etc.) is used sparingly good Only for titles are labels

Ads & pop‐ups are unobtrusive good No ads, no pop-upsMain copy is concise & explanatory good We understand the purpose of each page in only a

few wordsURLs are meaningful & user‐friendly good Very simple and meaningful

(http://grooveshark.com/#!/music)HTML page titles are explanatory good Grooveshark - Free Music Streaming, Online Music

ContentHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

Heuristics evaluation Grade Accessibility 3.5/6

Identity 4.5/6Navigation 3/6

Content 7,5/8

Total 18.5/25

Scale : Bad =0 point Mean= 0.5 point Good = 1 point

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

Digitization

Disintermediation

Immediacy

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

Creating an account

& C r e a t e y o u r p r o fi l eI n o r d e r t o e n t e r t h e c o m m u n i t y

Integration

Internet-working

Prosumption

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

• No ads• Different themes• New functionalities

in preview• VIP technical

support• $ 6 / month

• Grooveshark +• Your music everywhere

thanks to apps (PC, Smartphones…)

• $ 9 / month

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

The community

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

WEB 2.0

E-BUSINESS ANALYSIS

Featured: New realeases. Grooveshark choice. Explore new content.

Playlists: done by taste

Videos: latest video uploads from different artists

Popular: most listened. Filter, add to playlists, sort,…basic funtions.(nothing new)

Radio stations: Listen to different playlists by genre (last fm)

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

MY MUSICCreate your own playlists. Name them and add descriptionSubscribe. Community.

Lack of personalization

FEATURES

Mobile: only jailbreak iphones and android.Desktop: just premium members

video mode:youtube videos VisualizersPower hour mode: change every 60’

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

Slower / Not clear / Too many ads

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

Keywords analysis

IN SOURCE CODE :

radio, free music, free songs, music, musica, free mp3, online radio, music songs, internet radio, music videos

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

Google Result Hard to optimize with SEO

Yahoo ResultGood

Bing Result

Average good

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

Co-founders, Sam Tarantino and Josh Greenberg

The question: How to provide an easy-to-use, consumer-friendly and legal

digital music service?

The answer: word of mouth marketing, community section, DMCA rules and banner adds

E-BUSINESS ANALYSIS

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

Grooveshark is 100% pure player« Clicks »

Even if

Purpose:Sell Use digitally accessible songs , albums and artists

in order to make profit have listeners

ELEMENT n°1 : The presence

E-BUSINESS ANALYSIS

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

As many e-business entities,

Grooveshark is a free service for the consumer (us).

Menu pricing for its premium

option.

ELEMENT n°2 : PRICING

TRAFFIC = REVENUE

One-to-one bargaining for advertisement

E-BUSINESS ANALYSIS

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

ELEMENT n°3 : REVENUE MODEL

Custom site homepage takeovers

Animated banner ads Artist sponsorships

Targeting based on age, gender, location, and listening habits

Grooveshark Anywhere

Grooveshark Plus

You do not buy music ON Grooveshark

Redirection to online relailers: Itunes &

Amazon

Partnership or commission?

ADVERTISING SUBSCRIPTION COMISSION?

E-BUSINESS ANALYSIS

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

ELEMENT n°4 : EXCHANGE MODEL

B2C:Transaction with

individual shoppers (VIP section, be the

« 3rd man » with Amazon & Itunes

B2B:Global advertisment

seen as a service for the

companies/clients

E-BUSINESS ANALYSIS

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

ELEMENT n°5 : ISSUES & FUTURE

Which legal model to use?Users < Artists < Catalogs < Money

How about competition? Spotify, Last FM, Deezer, Pandora, Tomahawk, AND the Majors

Recommandations :- Increasing the use of partnerships (illustration: Spotify & Facebook)- Being more involved into the social media aspect- Use niche positioning (with indie music?)

?

!

E-BUSINESS ANALYSIS

SOURCES

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

Heulistic:http://www.usereffect.com/topic/25-point-website-usability-checklisthttp://grooveshark.com

Holistic: No sources

SEO:www.alexa.comwww.google.com, www.bing.com, www.yahoo.com

Business model: http://www.proofbranding.com/guest-posts/understanding-the-grooveshark-model/http://www.grooveshark.com/presshttp://articles.businessinsider.com/2012-02-10/tech/31044972_1_spotify-labels-music-sitehttp://gizmodo.com/5873630/grooveshark-is-being-sued-by-all-four-major-music-labels

E-BUSINESS ANALYSIS

FINAL GRADE

12/20

Heulistic: 15/20

SEO: 09/20

BP: 12/20

Holistic: 10/20

HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

E-BUSINESS ANALYSIS

THANK YOU