Directive E-108: Global Automotive Parts Trademarks

Directive E-108: Global Automotive Parts TrademarksA message from the Chairman and Chief Executive Officer of Ford Motor CompanyThis Directive sets forth the policy for the entire Ford Motor Company automotive group and Ford-controlled automotive affiliates and subsidiaries for the application of trademarks to automotive production and service parts and accessories.

Required Part Markings: Ford Trademark Supplier Site Code Engineering Part NumberAutomotive parts used to produce or service Ford Motor Company vehicles, or accessories marketed for them, must have three permanent markings:

Supplier trademarkSupplier trade nameSupplier Part numbersProhibited Parts MarkingsRegardless of the country of origin, suppliers may not place these marks on parts*:

Application of Required Marks Laser etching, ink printing, or other marking methods which are not integral to the manufacturing process of the component part shall be avoided.

The three identification marks must be integral to tooling and a permanent characteristic of automotive parts

Acceptable Company TrademarksRefer to Ford Motor Company Engineering CAD & Drafting Standard E-3 for engineering directionFor common parts shared between two or more primary vehicle brands, FoMoCo in block letters inside a rectangle (preferred), or FoMoCo in block letters.For brand-unique parts that are not common, a primary vehicle brand trademark (e.g., Ford, Lincoln, Mazda, Mercury, or Volvo).

Directive E-108 - ExceptionsOther ExceptionsIf the size or nature of the part does not permit application of all three required markings, then the Company trademark has priority followed by the supplier code.For non-safety related automotive industry standard parts that are readily available for purchase in the marketplace as-is from competing sources and are not branded for any vehicle manufacturer (e.g., tire valve stems, light bulbs, some fasteners):Supplier marks are allowed.A Company trademark, engineering part number, and supplier code are preferred.For black box parts that are fully engineered and assembled by a supplier that are also used by multiple vehicle manufacturers without modification:No supplier marks are preferred, but allowed if not customer-visible when installed.A permanent, secure label with a Company trademark, engineering part number, and supplier code must be affixed to the part.Compliance with this Directive is required unless a part fully meets an exception defined herein or a Parts Trademark Exemption Request has been submitted to and approved in advance by the respective brands Parts Brand Protection Group, or successor process approved by FGTL, (refer to https://web.purinfo.ford.com).

A non-compliant part requires an approved trademark exemption.

Exemption requests will be made online, Q-1 2009

Exemptions are part number specific

Exemption request evaluation and processing may take up to 2-3 weeks

(System will eventually feature a design guide option for base part number providing pre-approved branding guidelines) Exemption From E-108 Compliance

Global Product Development System GPDSProcess VG-E-65-D1 Deliverable Requirement To be inserted December 2008

"All permanent markings (trademark, engineering number, and GSDB code) required to meet Directive E108 compliance are shown on 2D drawings and/or 3D Data/Drawings (or an approved Branding Exemption number, issued by Brand Protection per Directive E108 is listed for non-compliance)."

Expectation 1.2.6Supplier ensures that all print dimensions and call-out notes on the engineering drawing are always met through control plans, work instructions, job set-up instructions, and receiving inspection.Expectation GuidelinesSupplier is compliant to Vehicle Parts Branding Directive E-108 for any tooled parts after 8/1/2002.Q1 Site Assessment Evaluation Matrix Checklist

External Supplier APQP/PPAP Readiness AssessmentElement 27. Part Submission Warrant/PPAPExpectation # 199 Demonstrate compliance with the Ford Parts Branding DirectiveElement 29. Sample Product & Element 30. Master SampleExpectation 212 & 215 Ensure that the Sample Product contains the proper Ford Identification (i.e., Ford branding logo, part number and supplier code

Required Part MarkingsPerfect E 108 Ford Trademark Supplier Site Code Engineering Part Number

Global Supplier Directive E-108 CommunicationA message to the suppliers from Senior Vice President of Ford Global Purchasing "As a supplier to the Company, we rely on you to both communicate and implement these parts marking requirements throughout your company, as well as to the suppliers and vendors with which you contract in order to supply parts to the Company." --Tony Brown

Classroom Exercise Part ADoes this part comply with Directive E-108 marking requirements? Why? Required Part Markings Ford TrademarkSupplier Site Code - missing Engineering Part Number

*Prohibited Part Markings Supplier TrademarkSupplier Trade NameSupplier Part Number

Classroom Exercise Part CRequired Part MarkingsFord TrademarkSupplier Site Code - missingEngineering Part Number*Prohibited Part MarkingsSupplier Trademark Supplier Trade Name Supplier Part Number

Does this part comply with Directive E-108 marking requirements? Why?

Classroom Exercise Part BRequired Part Markings

*Prohibited Part Markings

Does this part comply with Directive E-108 marking requirements? Why? Missing markings

Classroom Exercise Part DRequired Part Markings

Does this part comply with Directive E-108 marking requirements? Why? *Prohibited Part Markings

Missing markings

Automotive parts and accessories released on or after August 1, 2002, from tooling that is either newly created (including incremental tooling) or that is subsequently refurbished, modified, transferred or re-sourced must comply with Directive E-108: Global Automotive Parts Trademarks and with Ford Engineering CAD and Drafting Standard E-3 (Branding and Coding).NOT COMPLIANTFirst of all, it doesnt deliver all of the Part Markings because it is missing the Supplier Site Code. Secondly, the Supplier Trademark on the part is prohibited.

Lets try the next exampleThis part does not have any required Part Markings on it. As you can see, it has the Supplier Trade Name (Bosch) and the Supplier Part Number which are prohibited.NOT COMPLIANTThis part doesnt deliver all of the required Part Markings because it is missing the Supplier Site Code, in addition to the inkjet printed label. Furthermore, the Supplier Trade name (BOSCH) is prohibited.

This part doesnt deliver all of the required Park Markings because it is missing an Engineering Part Number