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The DxMA-Suffolk University Executive Education Program

May 17-19, 2010

The DxMA has teamed up with Suffolk University’s business school to bring you a truly unique executive education program. Customized for IVD professionals, it’s the only program that features role play simulation —an approach to education that facilitates learning by doing to help you become a better leader in diagnostic marketing.

For your convenience, on-site learning at Suffolk University has been streamlined to just three days. To better meet your needs, we’ve included an online learning component and lowered tuition. Don’t miss this opportunity to learn, grow and take your career to the next level. Who will get the most out of this program?This high-level learning opportunity is ideally suited for IVD marketing, sales and technical executives who want to enhance their knowledge of strategic marketing. It’s also appropriate for entry- to mid-level marketing and sales executives on track for senior management positions.

Suffolk University: a great institution in a remarkable cityBoston is home to some of the most prestigious teaching hospitals and medical schools in the world. The Sawyer Business School at Suffolk University is located on Beacon Hill, the very heart of this medical mecca. An internationally recognized institution, Sawyer has produced a United States senator and many prominent business leaders. The Executive Financial Times ranks Sawyer in the top 100 business schools.

Please join us for a groundbreaking program, in a city known for groundbreaking discoveries.

The DxMA-Suffolk University Executive Education Program 2010

Online learningBefore you arrive at the Suffolk Campus, you’ll be asked to complete an online self-assessment. Providing comprehensive feedback, it’s a great tool for helping you understand your strengths and development needs as a leader—and enhances your program experience.

Through an online blackboard, you’ll also learn essentials of IVD marketing strategy. For example, how to build and manage a strong brand, remain competitive in a challenging environment, develop more profitable customer relationships and other key strategies. This self-directed learning process enables you to learn at your own pace before attending the on-site part of the program. On-site learningWe know how busy you are. That’s why the on-site part of this program is only three days. We’re focusing on what you care about most: leadership training, critical exposure, engaging with your peers and invaluable real-world experience, including: Day one Essentials of IVD communications and brand developmentIVD communications and brand development operate differently in a diagnostics setting. You’ll learn everything you need to know about positioning, messaging, value propositions and building your brand in the unique and challenging IVD marketplace.

By the end of this first day, you’ll also understand what it takes to communicate effectively inside and outside of your organization to solve many IVD product, business and marketing issues. Days two and threeLeadership simulationThis is a great opportunity to test new skills and leadership concepts in a peer-reviewed, real-world environment. The simulation puts you in a high-level leadership role to run a business. Through role play, you’ll learn how to resolve actual situations that senior managers face at multinational companies.

The feedback you receive from peers and faculty will give you a better understanding of your strengths and development needs. It’s a creative, interactive, dramatically different education process that will help you discover your most effective leadership style.

Get ready for a different kind of learning experience.

The DxMA-Suffolk University Executive Education Program 2010

Important ProgramInformation

LocationSuff olk UniversityBoston, MA 02110

Specifi c meeting locations and directions will be provided to registrants online.

Th e university is located on historic Beacon Hill a short distance from Logan International Airport.

DatesOnline Component begins in early AprilOn-site Monday, May 17 through Wednesday evening, May 19(Departure May 20)

Hotel and travel informationSingle room accommodations will be provided for you on the Suff olk campus.

Arrival time After 1:00 p.m. on Sunday, May 16

Departure timeBefore 12:00 p.m. on Th ursday, May 20

Please noteIf you’re planning to arrive earlier or depart later, you’ll be responsible for making your own arrangements.

Class size is limited. Sign up today!

To enroll, visit www.dxma.org and register online. For more information, call DxMA at 800.278.7886 or 317.816.1640.

© 2010 DxMA. All rights reserved.