Milford Rebranding Process

During the 2017-2018 school year, the district’s Business Advisory Council recommended the district go through a branding process with SHP design team leading the effort.

The district had no true Eagle to represent our entire district and was using a Eagle that was repurposed from a professional sports team.

Milford School District is unique because we are the Eagles from grades PK-12 and need a consistent and unified brand districtwide.

A design team of administrators, staff, board members, art teacher, and community member started its work in May 2018.

Conducted Branding Survey in June 2018

1,334 Responses

• 59% Lived in District over 10 Years

• 37% 26-40 years old

• 57% 41-65 years old

Survey Responses

49% weren’t satisfied with the District’s official logo.

53% felt the official logo wasn’t being used consistently throughout the District.

75% felt it was important to have a unified logo throughout the District.

60% felt it was important to have a distinct logo throughout the District and not

repurpose a college or professional sports team.

77% felt it was important to have a NEW unified logo throughout the District.

Survey Responses

preferred the District’s Athletics and Academics logos to be similar or

complement each other like in version #3.

High standards of education, unpretentious people.

Friendly, comfortable, productive and supportive

community. Big city quality, small town humility.

Fantastic teachers who invest into their students to succeed.

A big school in a small town

Forward-thinking, innovative, community centered, student

centered, promoting values

A district on the rise!

Traditional, Friendly, Safe, Welcoming,

Top Notch Teaching Staff, Supportive

American hometown pride Great school system! Community is involved

at all levels. Constantly keeping a high

standard in academics and other areas.

Milford is a school that is reflective of

community values and instills pride in

students from the beginning. Once an Eagle

always an Eagle.

Smart, hard-working, resourceful, optimistic, traditional, no-nonsense

Separate schools but one community.

Big goals, small feel, personal, rigorous, fierce.

I love Milford, the academics are excellent, the

neighborhood is awesome and the extracurricular

programs are many and accessible. The history and

culture of the neighborhood combined with so many top

notch people makes it hard to beat.

Big school with a small home town feel! #wingsup

How participants described Milford Schools

Wordle from the phrases shared about the Milford School District. The cloud gives greater prominence to words that appeared most frequently.

36 High Schools with Eagle Mascots

Research on Eagle mascots in Ohio…Eagles everywhere!

“M”s IN USE

PositioningECC Competitors

Traditional

Modern

CustomExisting

PositioningWhere do we want to be?

Traditional

Modern

CustomExisting

Examples of Kit of Parts for New BrandMILFORD

EFFECTIVE CONSISTENT ADAPTABLE TIMELESS UNIQUESIMPLE

Elements of a Good Logo

CROWDSOURCED DESIGNMILFORD

• Held contest for 10 days.

Received 280 Designs from 48 Designers over 10 Days of Competition

• Designs submitted from Indonesia, Argentina, Croatia, Thailand, Japan, South Korea, India, Philippines, Spain, The Netherlands, Brazil, Ukraine, Minnesota, Louisiana, New Mexico and more…

• Winning design inspiration from Rio Rancho New Mexico

Milford’s Branding Plan

• A “kit of parts” with color and design specifications and guidelines will be released late October/early November 2018.

• Fiscally conservative approach to use of new brand...The district will replace items in their natural cycle and all new orders will feature new brand.

Make official logo available to local vendors and community sports to build Milford pride.