dsgn style guide

LIVE LEARN FOLLOW

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PUBLICATION NAMEDSGN - Live. Learn. Follow.

TRIM8.264” x 11.694

DESIGN FIELD FOCUSESArchitecture

Industrial Design

Graphic Design

Illustration

Photography

DESCRIPTORSDSGN is a design magazine for the younger creative mind. Don’t think

of this magazine as a formal textbook, think of it as inspiration to

guide you on your quest for the perfect design career. There are three

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Live, Learn and Follow.

is all about how to help you live your life creative-

ly. From what design objects you just have to have to

creative cities across the country, this category will give

you suggestions to keep you inspired.

is here to teach you. Don’t worry, it’s not like

school, it’s interesting. We teach you how to organize

your studio, ace your presentation and how to become

a business proffessional.

is our way to show you who you should keep

your eye out for in the design world in order to stay in-

spired. We featured two different designers that are

meant to inspire, teach, and show you where you can

go with your careers.

WHAT IS DSGN?It is an informational digest for young creatives,

ages 20–30. It is a tool to help you become em-

ersed into the professional design world. Some

magazines that would bookend ours would be

CommArts and Print.

LIVE

LEARNLEARN

FOLLOW

THE MAGAZINE

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THE TEAMDaniel HeldStephanie SchulzEric NortonMicaela ClarkeSam Williger

[ ART DIRECTOR ]ART DIRECTOR

ART DIRECTOR

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Design to prepare the preliminary sketch or the plans for (a work

to be executed), especially to plan the form and structure of: to design

a new bridge.

Witty*6&))$))(+%*3(#*(+*)6$$!4*&'*3'(#(+%5*"-1)(+%70*!7$8$'*(+*

perception and expression: a witty writer.

Casual*3(#4&1#*,$2+(#$*&'*)$'(&1)*(+#$+#(&+5*!"'$7$))*&'*&//4"+,5*

passing: a casual remark.

Inspiration something inspired, as an idea.

Creativity the ability to transcend traditional ideas, rules, pat-

terns, relationships, or the like, and to create meaningful new ideas,

/&'-)9*-$#4&,)9*(+#$'6'$#"#(&+)9*$#!:5*&'(%(+"7(#09*6'&%'$))(8$+$))9*&'*

imagination.

Educational tending or intended to educate, instruct, or

inform by the means of providing learning material.

Insight an instance of apprehending the true nature of a thing,

especially through intuitive understanding.

Humor a comic, absurd, or incongruous quality causing amuse-

ment or generally good/happy feelings.

Archive Usually, archives. documents or records relating to the

activities, business dealings, etc., of a person, family, corporation, as-

sociation, community, or nation.

Modern of, pertaining to, or characteristic of contemporary

styles of art, literature, music, etc., that reject traditionally accepted

or sanctioned forms and emphasize individual experimentation and

sensibilities detached from said traditions.

Arts the quality, production, expression, or realm, according to

aesthetic principles, of what is beautiful, appealing, or of more than

&',(+"'0*)(%+(2!"+!$:

Culture the quality in a person or society that arises from a

concern for what is regarded as excellent in arts, letters, manners,

scholarly pursuits, etc.

WORD LIST

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DEMOGRAPHICTarget Gender: Gender nuetralTarget Age Group: 20 – 30Education: Undergad torecent graduatesIncome Level: $60,000 and underMarital Status: Not applicableOther Comments: ;&-$&+$*(+*"*2$7,*&/*,$)(%+*or an interest in design.

AUDIENCE RESPONSEThe audience that our magazine is targeting loves a good layout, however craves

dynamic content that is evolving as fast as the design world around it. We want

to have some pieces which are low on text, and others where large quantities of

type/information are showcased. Our magazine strive towards the best content

available regardless of whether that content be visual or textual. The subject mat-

ter is what is important and the education and inspiration of our readers is what

will always be our magazine’s top priority. Our design will remain clean, sophisti-

cated and appropriate because our team has a understanding of the design ideal

in this case, both through being a part of our target demographic and through

a unanimous realization that clean/clear communication sells. This established

design aesthetic will allow us to provide our readers with a well-constructed and

cohesive magazine that will ultimately be a noteworthy and satisfying addition to

the ‘design-digest” genre of reading material.

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AUDIENCE PROFILE

CHAD TARPENTERMeet Chad Tarpenter. Chad currently lives in Kansas City, MO and

works as a Graphic Designer and Illustrator as well as teaches these

subjects at a four year university. He likes to travel and frequently

vacations in Mexico and many other South American countries. In his

/'$$*#(-$*<&'*34"#*7(##7$*4$*4")*&/*(#=*4$*1)1"770*2+,)*4(-)$7/*3&'.*&+*4()*

design undertaking or doing something equally as creative. He drives

"*>"+,'&8$'*34(!4*3")*4()*2')#*)$7/?@&1%4#*8$4(!7$:*A$*%'",1"#$,*

from the University of Kansas in 2002 and has enjoyed teaching at his

alma mater. Illustration/Graphics have always been a passion of his

and he enjoys getting to transform those passions into a career as well

as teach young people about the craft. An example of his music tastes

is the band Arcade Fire. He enjoys movies from the Criterion Collec-

tion such as “Playtime” and the “The Descendents.” He also has a

monthly description to the popular graphic design magazine, Commu-

nication Arts, which will be on of our magazine’s leading competitors.

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AUDIENCE PROFILE

ZERIN INGREMeet Zerin Ingre. She is a student living in Seattle, WA and spends

-&)#*&/*4$'*#(-$*B&@*4&6(+%*"-&+%)#*#'$+,0*)#&'$)*7(.$*C'@"+*D1#2#-

ters, ATC and Wildman Vintage to appease her lust for “good-looking,

well-designed things.” When she does have the time (and the money)

to go on a vacation she loves to visit the many musically oriented

cities such as New York, L.A., and Nashville. She plays the cello in a

band called “Panda Circus” and likes to draw and write to release her

creativity. She drives a Corolla and attends the Art Institute of Seattle

studying multiple majors including Illustration, Art History, French and

Graphic Design (she has a lot of homework). She enjoys listening to

obscure music (keeping her trendy nature at the forefront by watching

-"+0*E+,($*27-)*"+,*'$",(+%*-"%"F(+$)*7(.$*GH4$*I$3*J&'.$'9K*GL&--

munication Arts”, and “National Geographic.”

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THE COLORS

ColorBlack

C: 00M: 00Y: 00

K: 100

Tint100%

ColorOrange

C: 02M: 83Y: 91K: 00

Tint100%

ColorWhite

C: 00M: 00Y: 00K: 00

Tint100%

ColorGrey

C: 00M: 00Y: 00

K: 100

Tint50%

ColorLt. Ornage

C: 02M: 83Y: 91K: 00

Tint50%

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THE LOOK & FEEL

SWISS DESIGNSIMPLE PALETTECLEAN LAYOUTS

SAN SERIF TYPEDETAILED TREATMENTSTYPOGRAPHIC COLOR

HIGH-RES PHOTOSRELEVANT IMAGERY

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FINAL LOGO &ELEMENTS

MASTHEAD

Univers Light Condenced

SUBHEAD/FLAGS

Helevtica Neue Bold-11 point

ARROW ELEMENT

LIVE LEARN FOLLOW

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FINAL COVER

Cover deisgn by: Daniel Held

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STYLE GUIDE

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Grid

.75”

.75” .25”

.95”

1.75”1.5”

1.25”

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14

!"#$%&'"(&)*#"+,-+$&,.(/

Header StyleSubhead Style

Author

LEARN DEPARTMENT NAME| 04

1. NUMBERED CONTENT HEADThis is Body Text. This is Body Text. This is Body

Text. This is Body Text. This is Body Text. This is

Body Text. This is Body Text. This is Body Text. This

is Body Text. This is Body Text. This is Body Text. This


is Body Text. This is Body Text. This is Body Text.

“Hey, look here! This is a pull quote.” —This is who said so

1234

Helvetica Neue, Bold Italic, 45pt.

Helvetica Neue, Regular, All Caps, 9/12pt.

1.3 Japanese Dots1.3 Solid Rule

Helvetica Neue, Regular, 22pt.


Helvetica Neue, Italic, 14/20pt.

Helvetica Neue, Bold Italic, All Caps, 11pt.

Helvetica Neue, Bold Italic, 8/12pt.


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Department Sample

Samuel Williger

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0"$&1%")2#"(,(3)*#"+,-+$&,.(/

HEADERSubhead Style/Subhead Style

Author

LEARN FEATURE NAME| 04


This is Intro Text. This is Intro Text. This is In-

tro Text. This is Intro Text. This is Intro Text.

This is Intro Text. This is Intro Text. This is In-

tro Text. This is Intro Text. This is Intro Text. This

is Intro Text. This is Intro Text. This is Intro Text.

This is Intro Text. This is Intro Text. This is Intro

Text. This is Intro Text. This is Intro Text. This is


Helvetica Neue, Bold, Varies: 72-90pt.




Helvetica Neue, Bold, 8/12pt.

White Icons on Orange Circles

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Feature Opening Sample

Micaela Clarke

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0"$&1%")4(&"%,.%)*#"+,-+$&,.(/

Interior Header

LEARN FEATURE NAME| 04

1. Numbered Content HeaderThis is Body Text. This is Body Text. This is Body

Text. This is Body Text. This is Body Text. This is

Body Text. This is Body Text. This is Body Text. This



is Body Text. This is Body Text. This is Body Text.


1234HEADER STYLE> Subhead Style

This is a caption. This is a caption.





1234

BOXED HEADER

Helvetica Neue, Regular, All Caps, 9/12pt.

Helvetica Neue, Regular, Varies: 26-28pt.

Helvetica Neue, Bold Italic, 8/12pt. 50% Tint




Helvetica Neue,Bold Italic, 60pt.

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Feature Interior Sample

Stephanie Schulz

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Spread Thumbnails

Eric Norton

Micaela Clarke

Micaela Clarke

SamuelWillger

Daniel Held

Eric Norton

Eric Norton

Daniel Held

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SamuelWillger

Stephanie Schulz

Micaela Clarke

Samuel Willger

Stephanie Schulz

Daniel Held

Daniel Held

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Micaela Clarke

Daniel Held

Daniel Held

SamuelWillger

SamuelWillger

SamuelWillger

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Micaela Clarke

Micaela Clarke

SamuelWillger

Micaela Clarke

Eric Norton

Eric Norton

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Stephanie Schulz

Micaela Clarke

Eric Norton

Stephanie Schulz

Eric Norton

SamuelWillger

Stephanie Schulz

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Micaela Clarke

Stephanie Schulz

Stephanie Schulz

Daniel Held

Stephanie Schulz

Eric Norton

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Eric Norton

Blocks and Barriers

Creative Health

PrismacolorC'@"+*D1#2##$')

Table of ContentsStyle Manual

Stephanie Schulz

Meet: Tad Carpenter

$hit to Get

Pottery Barn IKEA

Logo EditingStyle Manual

Daniel Held

Giving a Good Presentation

On Trending

ExpediaNike

Front and Back CoverEditing

Micaela Clarke

10 Best Cities for Creative Minds

Up and Coming

StarbucksCanon

Intro Parting ShotEditing

Samuel Willger

Business Ready

)*('$+',$-"#

Ray BanToyota

Contributors PageStyle Manual

Feature

Department

Ads

Other

ART DIRECTOR

DIVISION OF LABOR