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Driving Demand for Intermedia Services Hosted PBX Cost Savings Campaign-in-a-box

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How Do You Feel About Your Sales & Marketing? Research provided by CompTIA Self-assessment of sales & marketing effectiveness of channel Only 29 % of Channel Firms consider their sales and marketing efforts highly effective Source: CompTIA 4 th Annual State of Channel

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How We Can Help: Campaign-in-a-box You spoke, we listened SOCIAL POSTS BLOG ENTIRES EMAILS WEBINAR / EVENT 1 ON 1 INERACTION 32% of channel firms plan to increase use of webinars, blogs, etc. 42% of channel firms plan to increase use of social media Routine visits/interaction was the #1 sales activity taken by channel firms Source: CompTIA 4 th Annual State of Channel

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Learn key components of the phone bill Discover the hidden costs not included in the bill Discuss research findings Explore cost-effective solutions Agenda

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About the research Heres how we did it We examined the monthly phone bills of 19 small business customers Averaged out monthly service costs for the following: Fee per line Local calling and Long Distance fees per line Carrier fees per line Separately, averaged the up-front costs of systems, as well as deskphones themselves

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The phone bill mess This is really hardeven for us Phone bills contain confusing jargon, codes and meaningless acronyms Most customers HAVE NO IDEA what they are paying for Taxes and Hidden Fees are intermixed to confuse customers Were going to teach you to cut through the clutter and get to the true $$$

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1 Line charges Local and LD charges, Sometimes toll free 2 3 Other charges for services such as voicemail or forwarding Federal, State and Local TAXES 4 5 Other hidden fees Key components of your customers phone bill Phone companies dont make it this easy

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6 Optional- Number of toll free minutes and cost 4 Fees for other services such as voicemail and call forwarding 5 NON tax fees and surcharges 3 Long distance and sometimes local charges 1 Number of lines- everything hinges on this 2 Price per line- It may not be obvious. How to Untangle the Mess The information you need to get from your customers bill

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Other hidden costs You wont find these on your customers bill Maintenance contracts Move, adds and changes Expanding your phone system The cost of downtime Switching providers

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What we found Line FeeLocal FeeLD Fee Carrier Fees Total Competitors Average $44.44$1.55$9.09$11.23$66.51 Intermedia$29.99$0.00 $1.50$31.49 Savings $9.12$1.55$9.09$9.73$35.02 Savings Percentage 32.82%100% 86.64%52.65%

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The bottom-line? Your customers can save over 50% on phone bills

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The Intermedia Difference Simple and Fair

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For users: Fortune 500-style calling features Features include Find Me/Follow Me, voicemail-to- email, 3-way calling and everything else youd want from a desk phone Every user gets Fax via Internet, Conference calling and more CallScape app offers Salesforce integration and presence info Cloud Voice: Hosted PBX A cloud-based phone system that helps small and medium-sized businesses communicate better.

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Save up to 60% on capital, maintenance and long-distance costs Get unlimited calling to the US Includes auto attendants, hunt groups and other features No hardware to buy, no software to manage No technicians necessary to move add, or change users Hosted PBX is the cornerstone of Intermedias UCaaS services Free setup from our Cloud Concierge team 24/7 phone supporttypical hold times of less than 60 seconds Cloud Voice: Hosted PBX A cloud-based phone system that helps small and medium-sized businesses communicate better. For admins: Lower costs and better control

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How Can You Capitalize On HPBX Cost Savings? Position yourself as a thought leader Build more credibility with existing customers Make cross- selling even easier Create stickier relationships

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1 Determine an event that will support your sales efforts Develop a home for enough content to intrigue your audience 2 3 Determine the tactics to drive awareness Create a cohesive schedule 4 5 Execute! Hosted PBX Cost Savings: Campaign-in-a-box How Intermedia can help you capitalize

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The Event Helping to bring the sale to closure pick one 1 on 1 Sales Call In-person OR via phone Lunch & Learn In-person Webinar Digital Ideal if you have a smaller customer base Ability to tailor content to each and every customer F2F is a plus CON(S): Hard to scale and very costly Ideal for companies with a small to mid-sized local customer base F2F is a plus, especially with multiple customers at the same time CON(S): Moderate cost Ideal for companies with a larger and geographically diverse customer base Very efficient CON(S): No FTF interaction, somewhat of a one size fits all approach, need 3 rd party tools OR

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A Digital Home For Compelling Content Dont have a blog? Its free and easy to setup, visit wordpress.com. Just enough to tease the story that will help drive event participation A blog post or landing page will do just fine Hosted PBX cost savings themed blog posts 1 2 3 Introduction to HPBX Cost Savings On-premises vs. cloud based phones Cost calculator Sample Blog Blog Topics

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Email: Reaching Your Customers Very quickly and cost effectively Tools that will drive awareness & participation Hosted PBX cost savings themed emails 1 2 3 Dont have an email marketing engine? Set one up today: mailchimp.com its FREE! Hosted PBX saves you 50% or more and we can prove it! On-premises vs. cloud based phones - find out which one saves you 50% or more. How much can YOU save on business phones? Check out our cost calculator! Sample Email Email Subjects

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Social Media: Reaching Your Customers In real-time Reinforce the HPBX cost savings theme via social with an interesting tid bit Hosted PBX cost savings themed social posts, 3 per topic 1 2 3 19 Companies, 1 answer, save 50% or more with Hosted PBX. The phone bills prove it: cloud-based phones save businesses 50% on average. Can Hosted PBX cut your bill in half? Use our savings calculator to see how much you can. Sample Social Media Posts Dont have social media? Signup in minutes: twitter.com, facebook.com, linkedin.com, Social Postings

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Media Relations Strategies Building Relationships Get to know your local technology and SMB reporters Trend Jacking Leverage timely news stories, trends and research to offer relevant expertise and insights Tips and How-Tos Position yourself as a thought leader EX: 5 security threats you are not thinking about, and how to avoid them Content Case studies bring a story to life Contributed: bylines and contributed guest blog opportunities (how to or tips) Be prepared for the tough questions

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Social Media Tips Facebook Provide tip-based content, questions, relevant industry news Provide customer service responses in a timely fashion; ask for additional information Linkedin Contribute to relevant conversations Join groups and engage with members Provide company and product information to your network Twitter Provide an opportunity to reach customer service + useful, engaging content Leverage industry hashtags to insert yourself in conversations around related topics Interact with industry thought leaders Share articles that would interest your customers Engage readers around a theme related to your expertise

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1-On-1 Interaction: Reaching Your Customers One-on-One Bring up Rogue Access next time youre onsite or on the phone Be prepared for your discussion! 1 2 3 Read through the messaging guide to get prepared Dont overwhelm the customer, but recruit for your event Follow-up with a personalized email about how to register for your event Sample Messaging Guide Steps to maximize your interaction

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Campaign-in-a-box: Tying It All Together SOCIAL POSTS BLOG ENTIRES EMAILS EVENT REGISTRATION Insert form on blog or LP Request customer call or email for confirmation If webinar, leverage standard registration page EVENT 1 on 1 Interaction

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Time to Execute! Scheduling & Access Everything you need Everything you need to implement your campaign-in-a-box Intermedia.net/ RogueAccessCampaign