Driving Credit Card Loyalty With

Rewards

CASE STUDY

Reward cards continue to outperform non-

reward cards when it comes to usage. The

average purchase ticket for Vantiv credit

card reward cardholders in 2013 was $73.90,

compared to $65.21 for non-reward cardholders. The number of sales per

active reward account increased 34% in 2013. This shows that although loyalty

programs have changed along with the card industry, a financial institution can

still achieve significant increases in ticket size and transactions with a credit card

loyalty program.

In one credit union in Texas, with assets of more than $100 million, reward

cardholders are not only outspending non-reward cardholders, but the average

balance per reward account is nearly 58% than for cardholders without rewards.

The Rewards/Loyalty Correlation

According to Mercator Insight, 43% of consumers say that credit card rewards

make them more loyal. Rewards play a significant role in how consumers pay,

especially for larger purchases. Even though fewer institutions offer rewards

today, loyalty cards continue to be a strong motivator for consumers to use the

card that offers an incentive over the one that doesn’t.

Vantiv clients with

credit card reward

programs experienced

a 34% increase in

the number of sales

per active account in

2013 compared to

cards without rewards

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CASE STUDY

A Vantiv client in Maryland that has been offering credit card rewards for five

years continues to see a sharp contrast in the average ticket purchase of

its reward cardholders compared with non-reward cardholders. The reward

cardholders also spend on average more than $4,000 per account annually

compared with those cardholders who do not receive rewards.

Creating Loyalty That Lasts

Loyalty isn’t all about points. It’s about establishing a bond with your

cardholders that can extend beyond the card.

Truly loyal customers have more products with your institution. They have

higher balances and greater satisfaction. So how do you keep your cardholders

loyal and attract new ones?

• Review your reward program annually and make sure it fits the wants and

needs of your cardholders

• Market the program on an ongoing basis and make sure your customers know

you offer this valuable service

• Keep cardholders engaged by communicating with them throughout the year

• Get your staff engaged in using the program. They are on the front lines

of your institution and provide the best firsthand experience

Keep Your Institution on Top

Vantiv’s loyalty programs keep your financial institution’s card top-of-wallet.

They also attract new customers. If you are re-examining your current reward

program or want to start one, contact your Vantiv Relationship Manager today.

Rewards cardholders at a Maryland fi nancial institution spend on average more than $4,000 per account annually compared with cardholders who do not receive rewards