driver behaviors and attitudes
TRANSCRIPT
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2015 Traffic Safety Conference Corpus Christi, TX
Behavioral Research Group Neal A. Johnson
What were you thinking? Results from attitudinal surveys of Texans
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What is Texas known for?
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What is Texas known for?
• Results from two surveys – Driver Attitudes & Awareness Survey – Safety Culture Survey
• Cover three traffic safety topics that “Texas is known for.”
• Getting the traffic safety messages to the public
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Texas is #1
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Impaired Driving • Do Texans know the laws regarding impaired driving?
• Do Texans think the problem getting worse?
• Who are the people that self-report driving impaired?
• Why do they drive after drinking?
• What influences their decision to stop driving impaired?
• How supportive are Texans of countermeasures regarding drunk driving?
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Impaired Driving
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Distracted Driving • Do Texans know the current laws regarding cell
phone use while driving?
• Do Texans think the problem getting worse?
• Do Texans think it is acceptable to use a cell phone while driving?
• Who self-reports using a cell phone while driving?
• What influences their decision to stop?
• How supportive are Texans of countermeasures regarding cell phone use while driving?
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Distracted Driving
11.5% Overlap
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Click It Or Ticket
• Are Texans aware of the Click It Or Ticket campaign?
• Do Texans know the laws regarding seatbelt use in Texas?
• How often do Texans self-report wearing their seatbelt?
• Do Texans think they are likely to get a ticket for not wearing their seatbelt?
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Click It Or Ticket
91.2% of Texans report “Always” using their seatbelt 90.4% - 2014 Statewide Usage rate
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Traffic Safety Messaging Preferences
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Transportation Safety in Texas
• Positive ways to be known for transportation
• Positive ways to be #1 • Pay close attention to what
Texans are saying