drink local - gsmsummit 2014, joel alex

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Hello everyone. My name is Joel Alex. I am a Old Town native, with a degree in Environmental Policy from Colby College and over 5 years background in rural development, sustainability, and food policy. In 2013 I founded Blue Ox Malthouse, a company building Maine’s economy by connecting Maine agriculture to the Maine craft beverage industry. Today I am going to 1) Provide an overview of our business; and 2) Speak a little to what it has taken to get this off the ground. Let’s start with the fact that…. 1

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Why plan for growth and change, when it seems so much easier to simply react? When there is a distinct and shared vision for your community - when residents, businesses and local government anticipate a sustainable town with cohesive and thriving neighborhoods - you have the power to conserve your beautiful natural spaces, enhance your existing downtown or Main Street, enable rural areas to be productive and prosperous, and save money through efficient use of existing infrastructure. This is the dollars and sense of smart growth. Success is clearly visible in Maine, from the creation of a community-built senior housing complex and health center in Fort Fairfield to conservation easements creating Forever Farms to Rockland's revitalized downtown. Communities have options. We have the power to manage our own responses to growth and change. After all, “Planning is a process of choosing among those many options. If we do not choose to plan, then we choose to have others plan for us.” - Richard I. Winwood And in the end, this means that our children and their children will choose to make Maine home and our economy will provide the opportunities to do so. The Summit offers you a wonderful opportunity to be a part of the transformative change in Maine that we’ve seen these gatherings produce. We encourage you to consider the value of being actively involved in growing Maine’s economy and protecting the reasons we choose to live here.

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Page 1: Drink Local - GSMSummit 2014, Joel Alex

Hello everyone.

My name is Joel Alex. I am a Old Town native, with a degree in Environmental Policy from Colby College and over 5 years background in rural development, sustainability, and food policy.

In 2013 I founded Blue Ox Malthouse, a company building Maine’s economy by connecting Maine agriculture to the Maine craft beverage industry.

Today I am going to1) Provide an overview of our business; and2) Speak a little to what it has taken to get this off the ground.

Let’s start with the fact that….

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Page 2: Drink Local - GSMSummit 2014, Joel Alex

It’s a great time to be in the beer industry, but not so much to be a brewer.

There has been recent explosion of craft beer nationwide. In Maine alone, there are now over 50 brewing licensed operations with approximately 20 breweries opening in the past 14 months

It is a competitive and expensive market to break into, and these companies are looking for unique ways to reinforce their brand and stand out from the crowd.

If you can bring something unique to the table, it is a great time to support this industry..

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Page 3: Drink Local - GSMSummit 2014, Joel Alex

Malts is the grain based ingredient that makes up over 90% of the non-water ingredient in beer.

It is beer what flour is to bread and as such provides the majority of flavor and all of the body and color characteristics of your favorite beer.

Increasingly there is interest in elevating the craft beverage movement through the inclusion of local malt promoting regional unique characteristics.

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Page 4: Drink Local - GSMSummit 2014, Joel Alex

In 2013, the 36 breweries in Maine used approximately 80 million lbs of malt annually—a market of $46 million—all of which was imported.

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Page 5: Drink Local - GSMSummit 2014, Joel Alex

This is in contrast to the fact that Maine is the North East’s largest Barley producing state.

Potato farmers in Aroostook County grow over 40,000 acres of small grains annually with much of that acreage in malting varieties.

What happens to this grain?

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Page 6: Drink Local - GSMSummit 2014, Joel Alex

It gets exported to commodity markets in Canada, is processed, and a small portion of it makes its way back to Maine as malt.

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Page 7: Drink Local - GSMSummit 2014, Joel Alex

In order to close the loop and keep this grain in State, Maine is in desperate need of processing capacity.

Blue Ox Malthouse by bringing malting technology to Maine provides the connection, that allows Maine grains to be used in Maine beers.

We’re doing this by working to develop a pilot production plant that proves the viability of this technology in Maine.

To accomplish this we need the pilot plant to 1) provide meaningful volumes to breweries, 2) be a meaningful midsize market to our suppliers, and 3) sustain the business.

What does malt production look like?

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Page 8: Drink Local - GSMSummit 2014, Joel Alex

Malting is ag-industry at its best, and one of our challenges has been taking equipment and scaling it to the market, and supply.

Here is similar setup to the one we are working on from a malthouse in North Carolina.

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Page 9: Drink Local - GSMSummit 2014, Joel Alex

First we receive and grade the grain for storage in tote bags.

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Page 10: Drink Local - GSMSummit 2014, Joel Alex

The actual production begins when the grain is soaked in steep tanks over 2-3 days to start germination.

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Page 11: Drink Local - GSMSummit 2014, Joel Alex

In the traditional English-Scottish methods that we’ll be using, the grain is then moved to the floor where it germinates for 3-5 days.

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Page 12: Drink Local - GSMSummit 2014, Joel Alex

Once the correct level of modification has occurred we move it to a malt kiln which dries down the grain while preserving the enzymes needed in the brewing process.

The whole process takes about 7 days.

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Page 13: Drink Local - GSMSummit 2014, Joel Alex

With the support of an MTI Seed Grant and Libra Future Fund Award, Blue Ox Malthousehas been developing product since the beginning of this year, first of out of Belfast, Maineand now with production capacity in Limestone, Maine. We have 9 Maine breweries that have received samples for testing and providing feedback.

This was the culmination of almost 2 years research and training and made possible through an MTI Seed Grant and Libra Future Fund Award.

What have been the challenges of starting this business?

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So what is it going to take to get to Farm Maine to Beer Maine?

Blue Ox Malthouse needs about $546,000 to reach a commercially viable scale.

This scale and investment only allows us to reach 3% of the addressable instate market after 3 years.

Food processing involves a lot of upfront capital investment for modest returns over the long termà opposite of the sexy tech startup promising high returns in 3 years.

Result is a lot of traditional financing is out of limitsà had to rely on impact investors.

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Page 16: Drink Local - GSMSummit 2014, Joel Alex

The good news is that there are resources in the Maine to help food based business grow. These are some the organizations from which I have received early seed capital, technical assistance, or both.

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Here are more.

I have also received a lot of business to business support from food processors as well as professional services.

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Page 18: Drink Local - GSMSummit 2014, Joel Alex

Building stock. Despite all the building stock Maine has, finding an affordable space with the utilities and layout that we need has been a big challenge. Most places we looked at where cost prohibitive because of the enormous amount of time and money we would have had to spend getting them ready for our operations and to food processing.

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Page 19: Drink Local - GSMSummit 2014, Joel Alex

Grain infrastructure and supply is perhaps the biggest long term concern for our business, and one of the places we are committed as a business to put in a lot of effort.

We want to supply entirely from Maine, but we need to set up farmers for success and give them the knowledge and tools they need to meet the quality demanded by the brewers.

To do this, significant investment needs to be made into grain infrastruce that small and midsized farmers can have access to.

Includes:

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Page 20: Drink Local - GSMSummit 2014, Joel Alex

Drying capacity

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Page 21: Drink Local - GSMSummit 2014, Joel Alex

Cleaning capacity

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Proper storage facilities

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Page 23: Drink Local - GSMSummit 2014, Joel Alex

In state grain labs

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Page 24: Drink Local - GSMSummit 2014, Joel Alex

And arguably the most important investment upon which the viability of the whole industry relies. Variety development for geared towards Maine’s growing season and crop rotations.

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Page 25: Drink Local - GSMSummit 2014, Joel Alex

Take aways are. We’re filling a missing and potentially impactful niche for local food systems.

Starting this business has any number of real challenges including the big three…

Access to capitalAppropriate infrastructure for processing à less of a problem if we solve the first challenge.Biggest challenge on largest investment will be in the farmers and giving them tools for success.

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Page 26: Drink Local - GSMSummit 2014, Joel Alex

Appreciate your time and inviting me here. I look forward to your questions.

Thank you.

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