dr.b.r.ambedkar university, srikakulam - … · udai pareek understanding organizational behaviour...

Dr.B.R.Ambedkar University, Srikakulam

Revised Syllabus for P.G. Courses with

Choice Based Credit System (CBCS)

for the academic year 2015-16

29

MASTER OF BUSINESS ADMINISTRATION

CP 101: PERSPECTIVES OF MANAGEMENT

Objective: to familiarize the students with the theory and practice of management.

Unit I: Management – Evolution of Management Thought -Principles of Management –

Functions of Management - Social Responsibility of Management.

Unit II: Planning – Nature, Purpose and Importance of Planning-Types of Plans-Steps in

Planning-Planning Premises and Forecasting – Management by Objectives - Decision

Making-Decision Tree Analysis.

Unit III: Organization – Principles of Organization – Formal and informal Organization –

Organization Structure – Line and Staff Relations – Delegation – Decentralization –Span of

Control.

- Staffing –Recruitment - Selection - Training - Performance Appraisal.

Unit – IV: Directing- Leadership Theories and Styles –Motivation –Theories: Maslow‘s

Theory and Herzberg‘s Theory.

Unit- V: Control-Importance, Steps, Processes, Techniques-PERT/CPM-Total Quality

Management – Corporate Governance – Business Ethics – Green Management

(Case Study is compulsory in all Units)

Suggested Books:

1. P. Subba Rao, Management Theory and Practice, Himalya Publication Ltd

2. T. Ramaswamy, Principles of Management, Himalya Publication Ltd

3. A.Pardhasardhy&R.SatyaRaju: Management Text and Cases, Prentice Hall of

India.

4. AS Lather, M Handa, Cases in Management, Wsdom, Delhi

5. Heinz Weihrich& Harold Koontz, Essentials of Management, Tata-McGraw

Hill,ND

6. JS Chandan, Management: Theory & Practice, Vikas, New Delhi

7. RW Griffin, Management: Principles and Applications, Cengage,New Delhi

8. PremVrat,KKAhuja& PK Jain, Management Cases, Vikas, New Delhi

9. Laura P Hartman, A Chatterjee, Perspectives in Business Ethics, TMH, ND

10. Peter F Drucker, The Practice of Management, McGraw Hill

30

102: ACCOUNTING FOR MANAGEMENT

Objective: to develop an insight of postulates, principles and techniques of accounting

and utilization of financial and accounting information for planning, and decision-

making.

Unit-I: Accounting for Management- Nature and Scope-Management Process and

Accounting-Financial Accounting Vs Cost Accounting Vs Accounting for Management-

Role of Accountant in Modern Organization.

Unit-II: Financial Accounting System-Generally Accepted Accounting Principles

(GAAP) and Accounting Standards Governing Financial Statements-Contents of Profit

and Loss Account-Balance Sheet (Theory only)

Unit-III: Elements of Cost-Cost Sheet Preparation –Absorption Vs Marginal Costing-

Cost –Volume –Profit Analysis-Cost Behavior- Breakeven Analysis-Contribution

Approach-Profit Planning.

Unit-IV: Cost Concepts for Decision making-Decision Making Process-Decision

Situation-Sales Volume Decisions-Pricing and Special Order Pricing-Make/Buy

Decisions-Product Decisions-Addition, Deletion and Alteration of Mix-Plant Shutdown

Decision.

Unit-V: Budgeting-Types of Budgets-Financial Vs Operation Budgets-Short Term Vs

Long Term Budgets-Preparation of Sales Budgets-Purchase Budgets-Expenditure

Budgets for Material, Labour and Overheads-Construction of Cash Budget-Flexible

Budget-Master Budget-Management Control and Budgeting-Performance Budgeting and

Zero Based Budgeting.

Case Study is compulsory in all Units.

Suggested Books:

1. I.M.Pandey: Management Accounting Vikas Publishing House.ND

2. Jawahar Lal-Accounting for Management-Himalaya Publishing House

3. Marriot, Introduction to Accounting, Sage Response Books.

4. Hug Coombs and David Hobbs and Elis Jenkins, Management Accounting:

Principles and Applications, Sage Response Books.

5. I.Madu Gowda-Accounting for Management –Himalaya Publishing House

6. T.P.Ghosh: Fundamentals of Management Accounting, Excel Publications.

7. Chakraborty, Hrishikesh-Management Accountancy, Oxford University

8. N.M.Singhvi, Management Accounting, Text and Cases, Prentice Hall

9. Paresh P.Shah, Management Accounting, Wiley India, New Delhi Publications.

10. Horngren, C.T., introduction of Management Accounting,, Prentice Hall of India.

11. Khan and Jain, Management Accounting, Tata Mc Graw Hill, Delhi.

31

12. J.C.Varshney: Financial and Management Accounting, Wisdom Publication.

13. Horngren Sundem Stratton management Accounting, Prentice Hall

14. Sekhar-Management Accounting, Oxford.

103: BUSINESS ENVIRONMENT

Unit-I: Business: Nature, Characteristics, scope and objectives. Business Environment:

Components and Significance-Economic Scope- Cultural, Political, Technological and

external Factors influencing Business Environment –Internal and International factors.

Emerging trends in Indian Business Environment.

Unit-II: Industrial Policies-1956, 1991 New Economic Policy Liberalization,

Privatization, and globalization Perspectives of New Economic Policy-subsequent Policy

statements- Regulations.

Unit-III: Indian Companies-Competitiveness, Challenges. Competition Act 2002

Corporate Social Responsibilities, Ethics in Business-. Corporate Governance.

Unit-IV: Financial Environment: Monetary and Fiscal policies-Financial Market

Structure: Capital market, Stock Exchanges-Labour welfare and social security.

Unit-V: External sector: Foreign trade, Balance of payments, Trade in Services, Foreign

Direct Investments. WTO provisions and India.

Suggested Books:

1.Francis Cherunilam: Business Environment-Text 7 Cases

2. Suresh Bedi: Business Environment, Excel, New Delhi.

3. K.Aswathappa, Essentials of business Environment –Himalaya Publishing House

4. M.Adhikari, Economic Environment Management of Business.

5. Misra & Puri, Economic Environment for Business –Himalaya Publishing House

6.Pandey G.N., Environmental Management, Vikas Publishing House.

7. Misra & puri, Indian Economy-Himalaya Publishing House

8. Raj Agarwal: Business Environment, Excel Publications.

9. Govt. of India, Latest Economic Survey.

32

104 MANAGERIAL ECONOMICS

Objective: The objective of this course is to enable the students to understand

economic concepts and demand, economic optimisation and their application in

management decision-making

Unit I- Introduction: Nature and Scope of Managerial Economics; Objectives of the

FirmTraditional Theory, Sales and Revenue Maximizing Theories, Managerial Theories

and Behavioral Theories; Profit Maximization. Vs. Wealth Maximization.

Unit II – Demand Analysis: Demand-Meaning, Determination of Demand, Demand

Function; Law of Demand; Elasticity of Demand – Price, Income, Cross., Demand

Forecasting, Demand Forecasting Methods for Existing and New Products, Criteria for

Good Forecasting Method.

Unit III – Production Analysis: Production Function –Law of Variable Proportions,

Isoquants and Is cost Curves, and Returns to Scale; Cobb-Douglass production function

and Constant Elasticity of substitution– Cost concepts, short run and long run cost curves

and Cost Oriented Pricing Methods.

Unit IV – Market Analysis: Price and Output Determination under Perfect Competition,

Monopoly, Oligopoly and Monopolistic Competition – Profit – Meaning and Profit

Theories – Profit Planning – Measurement.

Unit V – Economic Optimization: Economic Problems and Optimization Techniques –

Unconstrained and Constrained Optimization., Macro concepts - trade cycle, inflation,

monetary and physical policies.

Suggested Books:-

1. Dean, Joel: Managerial Economics, PHI.

2. Peterson H.Craig, Lewis W.Chris and Jain Sudhir K.Managerial Economics,

person Education, 2006.

3. Trivedi M.L: Managerial Economics, Theory and Applications, Tata Mcgraw Hill

Publishing Company, 2002.

4. Suma Damodaran - Managerial Economics, Oxford University press.

5. Mehta, P.L: Managerial Economics, text and Csaed, S.Chand & Co.

6. Mithani, D.M: Managerial Economics, Theory and Applications, Himalaya

Publishing.

7. Attmanad; Managerial Economics, Excel publications.

8. G.S.Gupt, Macro Economics:- Theory and Applications, Tata McGraw Hill.

9. Dwivedi, D.N.Macro Economics: Theory and Applications, Tata McGraw Hill

33

105: MANAGERIAL COMMUNICATION SKILLS

Objective: to develop good communication skills in students for their future jobs and

endeavours in the corporate word.

Unit –I: Role of Communication in Business – Objectives, Process of Communication–

HCP– Media of Communication, Written, Oral, Visual Communication and Audio

Visual Communication – Silence – Developing Listening Skills – Improving Non –

Verbal Communication skills – Understanding Cultural Effects of Communication.

Unit – II: Managing Organization Communication – formal and informal

Communication – Intra and Personal Communication – Models for Inter Personal

Communication – Exchange Theory, Johari Window and Transactional Analysis.

Unit – III: Managing Motivation to Influence Interpersonal Communication – Inter

Personal

Perception – Role of Emotion in Inter Personal Communication – Communication Style

–

Barriers of Communication – Gateways to Effective Interpersonal Communication.

Unit – IV: Business Writing Skills – Significance, Essentials of Business

Correspondence, Business Letter and Forms, Oral Presentations -Meetings, Telephone

Communication – Use of Technology in Business Communication-mail Messages.

Unit – V: Report Writing – Meaning and Significance; Stricture of Report; Special

reporting; formal and Informal Report, Organization of Press Report.

(At least one Case Study shall be discussed from each of the above five Units)

(Record work and Practical Activity is compulsory)

Suggested Books:

2. C.S.Rayudu, Communication – Himalaya Publishing House.

3. Biswajit Das: Business Communication Personality Development, Excel

4. McGrath, Basic Mangerial Skills for All 5th ed., Prentice Hall of India.

5. Hormai, Pradan, Business Communication - Himalaya Publishing House.

6. Urmila Rai & S.M.Rai, Business Communication, Himalaya Publishers.

7. Meenalshi Raman – Business Communication Oxford University Press.

8. Parag Diwan: Business Communication, Excel Publications.

9. Lesikar I Flatley, Basic Business Communication, Tata MacMillan

10. Nageswara Rai, Communication Skills – Himalaya Publishing House.

***

34

106: ORGANIZATION BEHAVIOUR

Objective: Students acquaint with the knowledge of how organizations work and why

people behave as they do in work settings. Students can improve ability to analyse

and understand organizational situations in terms of OB theories and concepts. It

Improve skills in reacting appropriately to organizational situations using OB

concepts. Subject also improves ability to create and maintain healthy and productive

work environments.

Unit I: Organisation Behaviour – Definition, Scope-Fundamental Concepts of OB –

Elements of OB – Contribution to various disciplines to OB – Foundation of Individual

Behaviour, Values, Attitude, Job Satisfaction, Personality, Perception, Emotion.

Unit – II: Motivation – Definition - Theories of Motivation – Group Dynamics and

Teams –Leadership – Difference between a Leader and a Manager - Styles of Leadership

– Managerial Grid.

Unit – III: Conflict – Definition - Functional and Dysfunctional Conflict –

Organizational Conflict – Causes and Consequences – Conflict Resolution Techniques –

Conflict Continuum – Transactional Analysis – Johari Window.

Unit – IV: Organizational Change and Development – Change - Nature of Change –

Change Options – Change Process – Resistance to Change – Individual Resistance and

Group Resistance – Overcoming Resistance to Change - Organizational Development. –

O D Interventions.

Unit – V: Organizational Culture – Creating an Ethical Organization – Stress – Source of

Stress– Principles of Stress Management - Organizational Effectiveness.


Recommended Books:

Stephen P Robbin Organizational Behaviour

Fred Luthan Organizational Behaviour

Keith Daddvis Human Behaviour at Work

Mc Shane and Von Glinow Organizational Behaviour

Udai Pareek Understanding Organizational Behaviour

HERSEY Paul & Ken Blanchard Management of Organizational Behaviour

P.S.Rao Management of Organizational Behaviour

Suja R Nair Organizational Behaviour: Text and Cases

Robin Finchman & Peter Rohodes Principal of Organizational Behaviour

R.Satya Raju & A Parthasarathy Management: Text and cases

K.Aswanthappa Organizational Behaviour

Arun Kumar & N Meenakshi Organizational Behaviour

M N Mishra Organizational Behaviour

Dr. B. R. AMBEDKAR UNIVERSITY, SRIKAKULAM

General Regulations relating to

POST GRAUDATE AND PROFESSIONAL COURSES

Syllabus under Credit Based Semester System

( with effect from 2009-2010)

1. Candidates seeking admission for the Masters/Professional Degree Courses shall be required to have passed the qualifying examination prescribed for the course of any University recognized

by Dr. B.R. Ambedkar University, Srikakulam as equivalent there to

2. The course and scope shall be as defined in the Scheme of Instruction and syllabus prescribed.

3. The course consists of 2/4/6 semesters, @ two semesters/year, unless otherwise specified.

4. The candidates shall be required to take an examination at the end of each semester of the study as

detailed in the Scheme of Examination. Each semester theory paper carries a maximum of 100

marks, of which 85 marks shall be for semester-end theory examination of the paper of three

hours duration and 15 marks shall be for internal assessment

4. (a) Internal Assessment for 15 Marks: Two mid-term exams, one conventional (descriptive) and

the second – ‘on-line’ with multiple choice questions for each theory paper shall be conducted.

The average of these two mid-term exams shall be taken as marks obtained for the paper under

internal assessment. If any candidate appears for only one mid-term exam, the average mark,

dividing by two shall be awarded. If any candidate fails to appear for both the mid term exams of

a paper, only marks obtained in the theory paper shall be taken into consideration for declaring

the result. Each mid-term exam shall be conducted only once.

4. (b) Candidates shall be declared to have passed each theory paper if he/she obtains not less than E

Grade ie., an aggregate of 40 % of the total marks inclusive of semester-end and internal

assessment marks in each paper.

5. A candidate appearing for the whole examination shall be declared to have passed the

examination if he/she obtains a Semester Grade Point (SGP) of 5.0 and a CGPA of 5.0 to be

declared to have passed the Course.

6. Not withstanding anything contained in the regulations, in the case of Project

Report/Dissertation/ Practical/Field Work/Viva-voce etc., candidates shall obtain not less than D

grade, i.e., 50% of marks to be declared to have passed the examination.

7. ATTENDANCE: Candidates shall put in attendance of not less than 75% of attendance, out of the total number of working periods in each semester. Only such candidates shall be allowed to

appear for the semester-end examination.

7. (a) A candidate with attendance between 74.99% and 66.66% shall be allowed to appear for the semester-end examination and continue the next semester only on medical and other valid

grounds, after paying the required condonation fee.

7. (b) In case of candidates who continuously absent for 10 days without prior permission on valid grounds, his/her name shall automatically be removed from the rolls.

7 (c) If a candidate represents the University at games, sports or other officially organized extra-curricular activities, it will be deemed that he/she has attended the college on the days/periods

8 Candidates who put in a minimum of 50% attendance shall also be permitted to continue for the next semester. However, such candidates have to re-study the semester course only after

completion of the course period for which they are admitted. The candidate shall have to meet

the course fees and other expenditure.

9 Candidates who have completed a semester course and have fulfilled the necessary attendance requirement shall be permitted to continue the next semester course irrespective of whether they

have appeared or not at the semester-end examination, at their own cost.

Such candidates may be permitted to appear for the particular semester-end examination only in

the following academic year; they should reregister/ reapply for the Semester examination.

The above procedure shall be followed for all the semesters

10. Candidates who appear and pass the examination in all the papers of each and every semester at

first appearance only are eligible for the award of Medals/Prizes/Rank Certificates

11. BETTERMENT: Candidates declared to have passed the whole examination may reappear for

the same examination to improve their SGPA, with the existing regulations without further

attendance, paying examination and other fees. Such reappearance shall be permitted only with

in 3 consecutive years from the date of first passing the final examination. Candidates who wish

to appear thereafter should take the whole examination under the regulations then in vogue.

12. The semester-end examination shall be based on the question paper set by an external paper-

setter and there shall be double valuation for post-Graduate courses. The concerned Department

has to submit a panel of paper-setters and examiners approved by the BOS and the Vice-

chancellor nominates the paper-setters and examiners from the panel.

13. In order to be eligible to be appointed as an internal examiner for the semester-end examination,

a teacher shall have to put in at least three years of service. Relaxation of service can be

exempted by the Vice-Chancellor in specific cases.

14. If the disparity between the marks awarded in the semester-end examination by internal and

external examiners is 25% or less, the average marks shall be taken as the mark obtained in the

paper. If the disparity happens to be more, the paper shall be referred to another examiner for

third valuation. In cases of third valuation, of the marks obtained either in the first or second

valuation marks, whichever is nearest to the third valuation marks are added for arriving at the

average marks.

15. Candidates can seek revaluation of the scripts of the theory papers by paying the prescribed fee

as per the rules and regulations in vogue.

16. The Project Report/Dissertation/ Practical/Field Work/Viva-voce etc shall have double valuation

by internal and external examiners.

17. A Committee comprising of the HOD, one internal teacher by nomination on rotation and one

external member, shall conduct viva-voce examination. The department has to submit the panel,

and the Vice-chancellor nominates viva-voce Committee.

18. Grades and Grade Point Details (with effect from 2009-10 admitted batches)

S. No Range of Marks Grade

Grade Points

1. > 85 % O 10.0 2. 75 % – 84 % A 9.0 3. 67 % - 74 % B 8.0 4. 58 % - 66 % C 7.0 5. 50 % - 57 % D 6.0 6. 40 % - 49 % E 5.0 7. < 39 % F (Fail) 0.0 8. Incomplete:

(Shall be upgraded from E to O Grade on subsequent appearance of the same semester.

The corresponding Grade Points will be

awarded)

I

19. Calculation of SGPA (Semester Grade Point Average) & CGPA (Cumulative Grade Point Average):

For example, if a student gets the grades in one semester A,A,B,B,B,D in six subjects having credits

2(S1), 4(S2), 4(S3), 4(S4), 4(S5), 2(S6), respectively. The SGPA is calculated as follows:

{ 9(A)x2(S1)+9(A)x4(S2)+8(B)x4(S3)+8(B)x4(S4)+8(B)x4(S5)+6(D)x2(S6)} 162

SGPA = ---------------------------------------------------------------------------------------------- = ------ = 8.10

{2(S1) +4(S2) +4(S3) +4(S4) +4(S5) +2(S6)} 20

i. A student securing ‘F’ grade thereby securing 0.0 grade points has to appear and secure at least ‘E’

grade at the subsequent examination(s) in that subject.

ii. If a student gets the grades in another semester D, A, B, C, A, E, A, in seven subjects having credits 4(S1),

2(S2), 4(S3), 2(S4), 4(S5), 4(S6), 2(S7) respectively,

{6(D)x4(S1)+9(A)x2(S2)+8(B)x4(S3)+7(C)x2(S4)+9(A)x4(S5)+5(E)x4(S6)+9(A)x2(S7)} 162

SGPA = ------------------------------------------------------------------------------------------------------------- = ------ = 7.36

{4(S1) +2(S2) +4(S3) +2(S4) +4(S5) +4(S6) +2(S7)} 22

(9x2+9x4+8x4+8x4+6x2+6x4+9x2+8x4+7x2+9x4+5x4+9x2) 324

CGPA = ------------------------------------------------------------------------------ = -------- = 7.71

(20+22) 42

a) A candidate has to secure a minimum of 5.0 SGPA for a pass in each semester in case of all PG and

Professional Courses. Further, a candidate will be permitted to choose any paper(s) to appear for

improvement in case the candidate fails to secure the minimum prescribed SGPA/CGPA to enable the

candidate to pass at the end of any semester examination.

b) There will be no indication of pass/fail in the marks statement against each individual paper.

c) A candidate will be declared to have passed if a candidate secures 5.0 CGPA for all PG and Professional

Courses.

d) The Classification of successful candidates is based on CGPA as follows:

i) Distinction –CGPA 8.0 or more;

ii) First Class –CGPA 6.5 or more but less than 8.0

iii) Second Class –CGPA 5.5 or more but less than 6.5

iv) Pass –CGPA 5.0 or more but less than 5.5

e) Improving CGPA for betterment of class will be continued as per the rules in vogue.

f) CGPA will be calculated from II Semester onwards up to the final semester. CGPA multiplied by “10” gives

aggregate percentage of marks obtained by a candidate.

Dr. B. R. AMBEDKAR UNIVERSITY, SRIKAKULAM

ANNEXURE – I

Eligibility

COURSE Qualifying Examination for Admission

Master of Business Administration Any Degree

ANNEXURE – II

Master of Business Administration (M.B.A.) SCHEME OF INSTRUCTION

First Semester:

____________________________________________________________________________________ Course Title of the Paper Compulsory No. of Periods of

No. Instruction per Week

101 PERSPECTIVE OF MANAGEMENT Compulsory 5

102 ACCOUNTING FOR MANAGEMENT Compulsory 5

103 BUSINESS ENVIRONMENT Compulsory 5

104 MANAGERIAL ECONOMICS Compulsory 5

105 MANAGERIAL COMMUNICATION SKILLS Compulsory 5

106 ORGANIZATION BEHAVIOUR Compulsory 5

107 QUANTITATIVE TEACHNIQUES Compulsory 5

FOR MANAGEMENT

____________________________________________________________________________________

Second Semester:

____________________________________________________________________________________ Course Title of the Paper Compulsory No.of Periods of

No. instruction per Week

____________________________________________________________________________________

201 Marketing Management Compulsory 5

202 Financial Management Compulsory 5

203 Human Resource Management Compulsory 5

204 Operations Management Compulsory 5

205 Corporate Legal Framework Compulsory 5

206 Computer Applications in Management Compulsory 5

207 Research Methodology for Management Compulsory 5

____________________________________________________________________________________

Third Semester:

________________________________________________________________________________ Course Title of the Paper Compulsory/Elective No.of Periods of

No. instruction per Week

301 Business policy and Strategic Management Compulsory 5

302 Operations Research Compulsory 5

303 International Business Compulsory 5

304(A) Consumer Behaviour &

Customer Relationship Management (MM) Elective 5

304 (B) Financial Markets and Services (FM) Elective 5

304(C) Industrial Relations (HRM) Elective 5

305(A) Sales and Distribution Management (MM) Elective 5

305 (B) Security Analysis and Portfolio Management (FM) Elective 5

305(C) Compensation Management and Welfare Administration (HRM) Elective 5

__________________________________________________________________________________

Fourth Semester: ____________________________________________________________________________________

Course Title of the Paper Compulsory/Elective No.of Periods of No. instruction Per Week

____________________________________________________________________________________ 401 Entrepreneurship and Small Enterprise Management Compulsory 5

402(A) Services Marketing Management (MM) Elective 5 402(B) Financial Derivatives (FM) Elective 5

402(C) Performance Management and Counselling (HRM) Elective 5

403(A) Advertising and Brand Management (MM) Elective 5

403(B) Strategic Financial Management (FM) Elective 5 403 (C) Strategic Human Recourse Management (HRM) Elective 5

404(A) Global Marketing (MM) Elective 5 404(B) International Financial Management (FM) Elective 5

404(C) Inter National Human Resource Management (HRM) Elective 5

___________________________________________________________________________________

In each semester, the student has to attend group discussions, business quiz, seminars, role plays, just a minute (JAM) etc., conducted by the Department. The course offers three specializations, viz., (A) Marketing

Management, (B) Financial Management and (C) Human Resource Management. Under dual specialization

mode, the Candidate has to choose one specialization out of specializations offered. The Department decides one of the specializations compulsory based on job opportunities in the market. The students shall

have to do a project work in the related fields of the course in reputed Organizations/ Companies/ Laboratories etc., for a period of two months at the end of IV Semester. The candidate has to submit the

project work dissertation and shall give a seminar on the work done during the project time (Under the supervision of a faculty member) and shall attend for a Viva –Voce conducted at the time of final

examinations. During all the four semesters the medium of instruction and writing examination is ENGLISH

only.

Annexure - III

Scheme of Examination as per Credit System

First Semester:

Course No. Title of the Paper

Credit Points

Max.

Marks.

Double Valuation

(Internal + External)

Internal Assessment

101 PERSPECTIVE OF MANAGEMENT 4 100 8 85 1 15

102 ACCOUNTING FOR MANAGEMENT 4 100 8 85 1 15

103 BUSINESS ENVIRONMENT 4 100 8 85 1 15

104 MANAGERIAL ECONOMICS 4 100 8 85 1 15

105 MANAGERIAL COMMUNICATION SKILLS 4 100 85 15

106 ORGANIZATION BEHAVIOUR 4 100 85 15

107 QUANTITATIVE TEACHNIQUES FOR

MANAGEMENT 4 100 85 15

Total 28 700 595 7 105

Second Semester:

Course

No.

Title of the Paper

Credit Points

Max.

Marks.

Double Valuation (Internal +

External)

Internal Assessment

201 Marketing Management 4 100 8 85 1 15

202 Financial Management 4 100 8 85 1 15

203 Human Resource Management 4 100 8 85 1 15

204 Operations Management 4 100 8 85 1 15

205 Corporate Legal Frame Work 4 100 4 85 5 15

206 Computer Applications in Management 4 100 4 85 5 15

207 Research Methodology for Management 4 100 4 85 5 15

Total 28 700 595 105

Third Semester:

Course No. Title of the Paper

Credit Points

Max.

Marks.

Double Valuation

(Internal + External)

Internal Assessment

301 Business policy and Strategic Management 4 100 85 15

302 Operation Research

4 100 85 15

303 International Business

4 100 85 15

304(A)

304 (B)

304 (C)

Consumer Behaviour &

Customer Relationship Management (MM) Fi

Financial Markets and Services (FM) or

Fi Industrial Relations (HRM)

4

4

100

100

85

85

15

15

305(A)

305 (B)

305 (C)

Sales and Distribution Management (MM)

Security Analysis and Portfolio Management (FM) or

C Compensation Management and Welfare Administration(HRM)

4

4

100

100

85

85

15

15

Total 28 700 595 105

Fourth Semester:

Course

No.

Title of the Paper

Credit Points

Max.

Marks.

Double Valuation (Internal +

External)

Internal Assessment

401 Entrepreneurship and Small Enterprises management 4 100 8 85 15

402(A)

402(B)

402(C)

Services Marketing Management (MM)

Financial Derivatives (FM) or

Performance Management

and Counselling (HRM)

4

4

100

100

8 85

85

15

15

403(A)

403(B)

403(C)

Advertising and Brand Management (MM)

Strategic Financial Management (FM) or

Strategic Human Recourse Management (HRM)

4

4

100

100

85

85

15

15

404(A)

404(B)

404(C)

Global Marketing (MM)

International Financial Management (FM) or

Inter National Human Resource Management (HRM)

4

4

100

100

85

85

15

15

Project Work 4 100 100 --

Viva-voce -- 100 100* --

32 900 795 105

* Single Valuation by Viva-Voce committee.

Total Marks: - First, Second, Third & Fourth Semesters put together: 700+700+700+900 = 3000

Credits: Total Credits:-First, Second, Third & Fourth Semesters put together: 28+28+28+32 = 116

DR. B.R.AMBEDHKAR UNIVERSITY SRIKKAKULAM.

ETCHERLA

MBA Degree Examination

SYLLABUS

SEMESTER I

101: PERSPECTIVE OF MANAGEMENT

Unit I: Evolution of Management Thought-Concept, Functions and Principles of Management-

Social Responsibilities of Management.

Unit II: Planning Importance and types of Plans, Planning Premises and Forecasting,

Techniques, Decision making Process-Decision Tree Analysis.

Unit III: Organization-Importance, formal and Informal – Departmentation - Delegation of

Authority, Centralization and Decentralization - Span of Management - Line and Staff

Relationships

Unit-VI: Directing/ Leading – Importance - Supervision, Leadership-Theories and Styles -

Maslow and Herzberg Theories of Motivation

Unit- V: Control - Definition and Process of Control - Techniques of Control - Total Quality

Management.


Recommended Books:

1. P.SubbaRao-Management Theory & Practice- Himalaya Publishing House

2. David R Hapton, Management, Tata McGraw Hill Publishing Company, New Delhi

3. T.Ramaswami-Principles of Management – Himalaya Publishing House

4. Koontz H and Weihrich-Essentials of Management, McGrew Hill, New York

5. S.A.Sherlekar-Management-Himalaya Publishing House

6. R.Satya Raju and A.Parthasaradhi-Management: Tex and Cases, PHI, New Delhi

7. Juran J.M-Leadership for Quality, Free Press, New York

8. Peter F Drucker-The Functions of Management Heinemann, London

9. Manmohan.Prasad-Management Concepts and Practices-Himalaya Publishing House

10. Stoner James, A.F., Freeman Edward and Gilbert Daniel, R.-Management prentice Hall of

India, New Delhi

11. Tripathi and Reddy –Principles of Management, Tata McGraw Hill, New Delhi

Journals

Harvard Business Review; Indian Management; Management Review; Vikalpa; Decision; ASCI

Journal of Management;

SEMESTER I

102: ACCOUNTING FOR MANAGEMENT

Unit-I: Accounting for Management- Nature and Scope-Management Process and Accounting-

Financial Accounting Vs Cost Accounting Vs Accounting for Management-Role of Account in

Modern Organization

Unit-II: Financial Accounting System-Generally Accepted Accounting Principles and

Accounting Standards Governing Financial Statements-Contents of Profit and Loss Account-

Balance Sheet (Theory only)

Unit-III: Elements of Cost-Cost Sheet Preparation –Absorption Vs Marginal Costing- Cost –

Volume –Profit Analysis-Cost Behavior- Breakeven Analysis-Contribution Approach-Profit

Planning.

Unit-IV: Cost Concepts for Decision making-Decision Making Process-Decision Situation-Sales

Volume Decisions-Pricing and Special Order Pricing-Make/Buy Decisions-Product Decisions-

Addition, Deletion and Alteration of Mix-Plant Shutdown Decision.

Unit-V: Budgeting-Types of Budgets-Financial Vs Operation Budgets-Short Term Vs Long

Term Budgets-Preparation of Sales Budgets-Purchase Budgets-Expenditure Budgets for

Material, Labour and Overheads-Construction of Cash Budget-Flexible Budget-Master Budget-

Management Control and Budgeting-Performance Budgeting and Zero Based Budgeting.

Suggested Books:

1. I.M.Pandey: Management Accounting Vikas Publishing House.ND

2. Jawahar Lal-Accounting for Management-Himalaya Publishing House

3. Marriot, Introduction to Accounting, Sage Response Books.

4. Hug Coombs and David Hobbs and Elis Jenkins, Management Accounting: Principles and

Applications, Sage Response Books.

5. I.Madu Gowda-Accounting for Management –Himalaya Publishing House

6. T.P.Ghosh: Fundamentals of Management Accounting, Excel Publications.

7. Chakraborty, Hrishikesh-Management Accountancy, Oxford University

8. N.M.Singhvi, Management Accounting, Text and Cases, Prentice Hall

9. Paresh P.Shah, Management Accounting, Wiley India, New Delhi Publications.

10. Horngren, C.T., introduction of Management Accounting,, Prentice Hall of India.

11. Khan and Jain, Management Accounting, Tata Mc Graw Hill, Delhi.

12. J.C.Varshney: Financial and Management Accounting, Wisdom Publication.

13. Horngren Sundem Stratton management Accounting, Prentice Hall

14. Sekhar-Management Accounting, Oxford.

SEMESTER I

103: BUSINESS ENVIRONMENT

Unit-I Business Environment: Components and Significance-Economic Scope- Cultural,

Political, Technological and external Factors influencing Business Environment –Internal

and International factors.

Unit-II: Structure of Indian Economy; Economic systems-Economic Planning-Five years

Plans with reference to Public, Private, Joint and Cooperative Sectors Development.

Unit-III: Industrial Policies-1956, 1991 New Economic Policy Liberalization, Privatization,

and globalization Perspectives of New Economic Policy-subsequent Policy statements-

Regulations.

Unit-IV: Indian Companies-Competitiveness, Changes and Challenges, Sustainable

Development, Social Responsibilities, Ethics in Business-Competition Act 2002-Emerging

trends in Indian Business Environment.

Unit-V: Financial and Labour Environment, Monetary and Fiscal policies-Financial Market

Structure-Stock Exchanges-Industrial Financing institutions-Labour Legislation-Trade

Unioins-EXIT Policy –Quality circles.

Suggested Books:

1.Francis Cherunilam: Business Environment-Text 7 Cases

2. Suresh Bedi: Business Environment, Excel, New Delhi.

3. K.Aswathappa, Essentials of business Environment –Himalaya Publishing House

4. M.Adhikari, Economic Environment Management of Business.

5. Misra & Puri, Economic Environment for Business –Himalaya Publishing House

6.Pandey G.N., Environmental Management, Vikas Publishing House.

7. Misra & puri, Indian Economy-Himalaya Publishing House

8. Raj Agarwal: Business Environment, Excel Publications.

9. Govt. of India, Latest Economic Survey.

SEMESTER I

104 MANAGERIAL ECONOMICS

Unit I- Introduction: Nature and Scope of Managerial Economics; Objectives of the Firm-

Traditional Theory, Sales and Revenue Maximizing Theories, Managerial Theories and

Behavioral Theories; Profit Maximization. Vs. Wealth Maximization.

Unit II – Demand Analysis: Demand-Meaning, Determination of Demand, Demand Function;

Law of Demand; Elasticity of Demand – Price, Income, Cross and Promotional Elasticity of

Demand – Managerial Uses of Elasticity of Demand; Demand Forecasting, Demand Forecasting

Methods for Existing and New Products, Criteria for Good Forecasting Method.

Unit III – Production Analysis: Production Function –Law of Variable Proportions, Isoquants

and Is cost Curves, Least Cost Combination, and Returns to Scale; - Cobb-Douglas Production

Function and Constant Elasticity of Substitution – Cost concept and Cost Oriented Pricing

Methods.

Unit IV – Market Analysis: Price and Output Determination under Perfect Competition,

Monopoly, Oligopoly and Monopolistic Competition – Profit – Meaning and Profit Theories –

Profit Planning – Measurement.

Unit V – Economic Optimization: Economic Problems and Optimization Techniques –

Unconstrained and Constrained Optimization; Unbounded Maxim – Optimization of Function of

One Variable and Optimization with Multivariate Function;

Suggested Books:

1. Dean, Joel: Managerial Economics, PHI.

2. Peterson H.Craig, Lewis W.Chris and Jain Sudhir K.Managerial Economics, person

Education, 2006.

3. Trivedi M.L: Managerial Economics, Theory and Applications, Tata Mcgraw Hill

Publishing Company, 2002.

4. Suma Damodaran - Managerial Economics, Oxford University press.

5. Mehta, P.L: Managerial Economics, text and Csaed, S.Chand & Co.

6. Mithani, D.M: Managerial Economics, Theory and Applications, Himalaya Publishing

7. Attmanad; Managerial Economics, Excel publications.

8. G.S.Gupt, Macro Economics:, Theory and Applications, Tata McGraw Hill.

9. Dwivedi, D.N.Macro Economics: Theory and Applications, Tata McGraw Hill

SEMESTER I

105: MANAGERIAL COMMUNICATION SKILLS

Unit –I : Role of Communication in Business – Objectives of Communication – The Process

of Human Communication – Media of Communication, Written Communication, Oral

Communication, - Visual Communication,, Audio Visual Communication – Silence –

Developing Listening Skills – Improving Non – Verbal Communication skills – Understanding

Cultural Effects of Communication.

Unit – II: Managing Organization Communication – formal and informal Communication – Intra

and Personal Communication – Models for Inter Personal Communication – Exchange Theory,

Johari Window and Transactional Analysis.

Unit – III: Managing Motivation to Influence Interpersonal Communication – Inter Personal

Perception – Role of Emotion in Inter Personal Communication – Communication Style –

Barriers of Communication – Gateways to Effective Interpersonal Communication.

Unit – IV: Business Writing Skills – Significance of Business Correspondence, Essentials of

Effective of Business Correspondence, Business Letter and Forms, Oral Presentations -

Meetings, Telephone Communication – Use of Technology in Business Communication,

E-mail Messages.

Unit – V: Report Writing – Meaning and Significance; Stricture of Report; Negative Persuasive

and Special reporting; Informal Report – Proposals; Formal Report; Organization of Press

Report.


Suggested Books:

1. Jerry C.Wofford, Edwin A. Gerloff and Rebert C.Cummins, Organisational

Communication – The Key Stone of Managerial Effectiveness.

2. C.S.Rayudu, Communication – Himalaya Publishing House.

3. Biswajit Das: Business Communication Personality Development, Excel

4. McGrath, Basic Mangerial Skills for All 5th ed., Prentice Hall of India.

5. Hormai, Pradan, Bhusiness Communication - Himalaya Publishing House.

6. Urmila Rai & S.M.Rai, Business Communication, Himalaya Publishers.

7. Meenalshi Raman – Business Communication Oxford University Press.

8. Bovee, Thill and Schatzman: Business Communication, Today: Person

9. Parag Diwan: Bisiness Communication, Excel Publications.

10. Lesikar I Flatley, Basic Business Communication, Tata MacMillan

11. Nageswara Rai, Communication Skills – Himalaya Publishing House.

12. Mohan – Developing Communication Skills MacMillan

SEMESTER I

106: ORGANIZATION BEHAVIOUR

Unit I: Organisation Behaviour – Definition, Scope-Fundamental Concepts of OB – Elements of

OB – Contribution to various disciplines to OB – Foundation of Individual Behaviour, Values,

Attitude, Job Satisfaction, Personality, Perception, Emotion.

Unit – II: Motivation – Definition - Theories of Motivation – Group Dynamics and Teams –

Leadership – Difference between a Leader and a Manager - Styles of Leadership – Managerial

Grid.

Unit – III: Conflict – Definition - Functional and Dysfunctional Conflict – Organizational

Conflict – Causes and Consequences – Conflict Resolution Techniques – Conflict Continuum –

Transactional Analysis – Johari Window.

Unit – IV: Organizational Change and Development – Change - Nature of Change – Change

Options – Change Process – Resistance to Change – Individual Resistance and Group Resistance

– Overcoming Resistance to Change - Organizational Development. – O D Interventions.

Unit – V: Organizational Culture – Creating an Ethical Organization – Stress – Source of Stress

– Principles of Stress Management - Organizational Effectiveness.


Recommended Books:

Stephen P Robbin Organizational Behaviour

Fred Luthan Organizational Behaviour

Keith Daddvis Human Behaviour at Work

Mc Shane and Von Glinow Organizational Behaviour

Udai Pareek Understanding Organizational Behaviour

HERSEY Paul & Ken Blanchard Management of Organizational Behaviour

P.S.Rao Management of Organizational Behaviour

Suja R Nair Organizational Behaviour: Text and Cases

Robin Finchman & Peter Rohodes Principal of Organizational Behaviour

R.Satya Raju & A Parthasarathy Management: Text and cases

Neeraj kumar Organizational Behaviour

K.Aswanthappa Organizational Behaviour

Arun Kumar & N Meenakshi Organizational Behaviour

M N Mishra Organizational Behaviour

SEMESTER I

107: QUANTITATIVE TEACHNIQUES FOR MANAGEMENT

Unit – I Functions, Linear, Quadratic, Logarithmic and Exponential Function – Permutations

And Combination – Matrices – Solving system of Equations with Matrix Methods

Differentiation and Integration of Simple Functions and their Applications.

Unit – II: Measures of Central Tendency – Measures of Dispersion – Simple Correlation and

Regression Analysis – Concept and Applications of Multiple Regressions.

Unit –III: Concept of Probability – Probability Rules – Joint and Marginal Probability – Baye’s

Theorem – Probability Distributions – Binomial, Poisson, Normal and Exponential Probability

Distributions.

Unit – IV: Sampling and Sampling Distributions – Estimation – Point and Interval Estimates of

Averages and proportions of small and Large Samples – Concepts of Testing hypothesis – One

Sample Test for Testing Mean and Proportion of Large and Small Samples.

Unit – V: Tests Two Samples – Tests of Difference between Mean and Proportions of Small and

Large Samples – Chi – Square Test of Independence and Goodness of Fitness – Analysis of

Variance.

Suggested Books:

1. .K.V.Sivayya and K.Satya Rao Business Mathematics.

2. Anand. Sharma, Quantitative, Techniques for, Decision – Making Himalaya Publishing

House.

3. Nagar, Das – Busic Statistics,Oxford University press.

4. . C.R.Reddy, Sharma, Quantitative, Techniques for, Management dDecision - Himalaya

Publishing House.

5. Levin, Krehbiel and Berenson, Business: A first course, pearson Education Asia.

6. Bharadwaj, R.K. Sharma, Quantitative, Techniques for, Business Managers - Himalaya

Publishing House.

7. Shenoy, Sarma and Srivatsava, Sharma, Quantitative, Techniques for, Management, New

Age (International) Pvt.Ltd.

8. N.D.Kothari, , Quantitative, Techniques in Management, Tata McGraw Hill 2001.

9. S.P.Gupta Statistical Methods for Management.

10. Pulak, Chekravarty, , Quantitative, Methods for, Management and Economics -

Himalaya Publishing House.

II SEMESTER

201: MARKETING MANAGEMENT

Objective: to develop an understanding of the concepts, issues and strategies in marketing

and its management.

Unit – I Importance and Scope of Marketing: Concepts of Marketing; Marketing

Management Tasks; Marketing Environment; Marketing and Customer Value - Industrial

Marketing, Services Marketing, Global Marketing.

Unit –II: Marketing Information System and Marketing Research; Consumer Behaviour and

Buying Decision Process – Organization Buyer Behaviour – Market Segmentation and

Targeting.

Unit – III: Development of Marketing Offerings Strategy – New Product Development–

Product line and Decisions–Product-mix–Product Differentiation – Product Life Cycle

Management - Brand Management - Packaging.

Unit – IV: Pricing Strategies and Programs; Setting the Price – Adapting the Price –

Initiating Response to Price Changes - Delivering Value: Designing and Managing Value

Networks – Channels of Distribution.

Unit – V : Communicating Value: Designing and Managing Marketing Communications –

Advertising – Direct Marketing and Personal Selling – Sales Promotion – Events and Public

Relations and Public Relations : Competitive Marketing Strategies- Emerging Trends in

Marketing.


Suggested Books:

1. Philip Kotler and Kevin Lane Keller: Marketing Management, Prentice Hall of India/

Pearson Education, New Delhi.

2. William J Stanton, Fundamentals of Marketing, McGraw-Hill, New Delhi.

3. V.J.Ramaswami and S. Namakumari: Marketing Management, Macmillan Business

Books, Delhi.

4. Rajan Sexena, Marketing Management: Text cases in Indian Context.

5. S. Jayachandran Marketing Management, Text and Cases, Excel Publications.

6. Palmer – Introduction to Marketing, Oxford University Press.

7. Keith Blois - Oxford Textbook of Marketing Oxford University Press.

8. Zinkota & Kotabe : Msrketing Management , Prentice Hall of India.

9. Joel R.Evans & Barry Berman : Marketing, Wiley India, New Delhi.

II SEMESTER

202: FINANCIAL MANAGEMENT

Objective: to equip the students with basic principals of Financial Management and

Techniques.

Unit- I: Nature , Scope and Objectives of Financial Management, Goals of FM-Profit

Maximization Vs Wealth Maximization – Finance Functions – Financial Planning and

Forecasting - Role of Financial Manager – Flow Analysis – Cash Flow Analysis.

Unit-II: Financing Decision: Financial Leverage – EPS-EBIT Analysis –Cost of Capital –

Weighted Average Cost Capital – Capital Structure – Factors Affecting Capital Structure

Theories of Capital Structure.

Unit – III: Investment Decision: Nature and Significance of Investment Decision- Estimation

of Cash Flows – Capital Budgeting Process – Techniques of Investment Appraisal: Pay Back

Period; Accounting Rate of Return, Time Value of Money- DCF Techniques –Net Present

Value, Profitability Index and Internal Rate of Return.

Unit-IV: Dividend Decision: Meaning and Significance – Theories of Dividend –

Determinants of Dividend – Dividend policy – Bonus Shares – Stock Splits.

Unit – V: Working Capital Decision: Meaning – Classification and Significance of Working

Capital – Component of Working Capital - Cash Management Models – Cash Budgeting –

Accounts Receivables – Credit Policies – Inventory Management.


Suggested Books:

1. Pandey IM - Financial Management, Oxford University Press.

2. Prasanna Chandra - Financial Management, Tata McGraw Hill.

3. MacMillan, Jim - Financial Management, Oxford University Press.

4. Paresh P.Shah, Financial Management, Wiley India New Delhi.

5. Khan & Jain - Financial Management, Tata McGraw Hill.

6. James C.Van Horne -- Financial Management & Policy, Prentice Hall of India.

7. Ravi M Kishore - Financial Management, Taxman Publications.

8. Keown, Martin, Petty & Scott, Jr., - Financial Management, Prentice Hall of India.

9. Vyuptakesh Sharn Fundamentals of Financial Management, Pearson Education.

10. RM Srivasthava: Financial Management and Policy, Himalaya Publication.

II SEMESTER

203: HUMAN RESOURCE MANAGEMENT

Objective: to equip the students with basic concepts of Human Resource Management and

the various functions of HRM including Industrial Relations in the liberalized environment

Unit-I: Introduction: Definition and Functions of HRM; Principles of HRM; Changing

Environment of HRM; Challenges; Ethical Aspects of HRM.

Unit –II: HR Planning; Concepts; Factors Influencing ; HR planning ; HR Planning Process;

Job Analysis ; Recruitment and Selection; Tests and Interview Techniques .

Unit –III: Training and Development – Need, Process, Methods and Techniques, Evaluation,

Management Development; Evaluating Employee Performance; Career Development and

Counseling.

Unit – IV: Compensation – Concepts and Principles; Influencing Factors; Current Trends in

Compensation – Methods of Payment – Incentives and Rewards.

Unit –V: Managing Industrial Relations – Trade Unions – Employee Participation Schemes –

Collective Bargaining – Marketing Knowledge Workers.


Suggested Books:

1. Venkata Raman C.S., and Srivastiva BK Personnel / Human Resource Management, Tata

McGraw Hill.

2. Cynthia D. Fisher & Lyle F. Schoenfeld; / Human Resource Management, Wiley India,

New Delhi..

3. N.K.Singh / Human Resource Management, Excel Publications.

4. Jyothi - / Human Resource Management, Pearso Education, New Delhi.

5. Biswajeet Pattnayak / Human Resource Management, Prentic hell of India New Delhi.

6. P.Subba Rao , Human Resource Management Himaliya ,Mumbai

7. Ghosh, HRD and Management ,Vikas

8. R.Wayne Mondy and Robert M.Noe, Human Resource Management, Pearson

II SEMESTER

204: OPERATIONS MANAGEMENT

Objective: to acquaint the students with decision making process and various aspects of

Production Management.

Unit –I : Introduction : Nature and Scope of Production and Operation Management-

Historical Evolution – Types of Manufacturing Systems – Differences Between

Manufacturing and Service Operations Role of Production and Operation Manager.

Unit-II: Production Planning and Control: Stages in PPC – Gantt – PPC in Mass, Batch, and

Job Order Manufacturing-Aggregate Planning – Maintenance Management – Industrial

Safety.

Unit-III: Plant Location: Facility Location and Layout Planning –Types of Layouts –

Material Handling Equipments – Material Handling Principles – Models Used in Lay Out

Designs.

Unit- IV: Productivity: Factors, Affecting Productivity – Job Design – Process Flow Charts –

Methods Study – Work Measurement – Engineering and Behavioral Approaches.

Unit –V: Material Management –Cost Associated with Inventory – Economic Order Quantity

– ABC Analysis - Materials Requirement Planning – Just In – Time Production Tata Quality

Management – Acceptance Sampling – Control Charts – Quality Circle – Zero Defects

Programmes – ISO 9000 – Application of Computer in Production and Operations.


Suggested Books:

1. Panner Selvem, Production and Operation Management, Prentice Hall of India.

2. Chunnawals, Production & Operation Management Himalaya, Mumbai

3. Kanishka Bedi, Production & Operation Management, University Press.

4. Upendra Kachru: Operation Management, Excel Publications.

5. Adam, E.E& Ebert; R.J. Production and Operation Management, 6th Ed., Prentice Hall

6. Chary , S.N.Production and Operation Management, New Delhi, Tata McGraw Hill

II SEMESTER

205: CORPORATE LEGAL FRAMEWORK

Objective: to assist the students in understanding basic laws affecting the operations of a

business enterprise.

Unit-I: Importance of Commercial Law – The Indian Contracts Act, 1872 – Nature of the Act

and Classification of Contracts – Essentials of a Valid Contract – Offer and Acceptance –

Capacity – Consideration –Free Consent –Legality of Object –Performance of a Contract –

Discharge of a Contract – Breach of a Contract and Remedies.

Unit-II: The Sales of Goods Act: Introduction to Act – Distinction Between Sales and

Agreement to Sell – Conditions and Warranties – Performance of Contract of Sale –Transfer

of Ownership – Rights of an Unpaid Seller. The Consumer Protection Act, 1986:

Introduction to Act – Consumer Right –Machinery for Reddressal of Consumer Grievances.

Unit-III: Contract of Agency: Meaning and Nature of Agency – Kinds of Agents –Creation

of Agency- Duties and Rights of Principal –Duties and Rights Agents Principal’s Liability

for the Acts of the Agent- Personal Liability of Agent –Termination of Agency.

Unit – IV: The Negotiable Instruments Act, 1881 – Characteristics of Negotiable Instruments

– Kinds of a Negotiable Instrument – Endorsement – Presentation of Negotiable Instrument –

Discharge of a Negotiable Instrument. The Indian Partnership Act, 1932: Meaning and

Essentials of Partnership- Registration – Tests of Partnership-Duties and Rights of Partners –

Dissolution of Partnership.

Unit-V: The Cornpones Act, 1956-Nature and Types of Companies – Formation –

Memorandum of Association – Articles of Association – Kinds of Shares – Duties of

Directors – Winding up.


Suggested Books

1. S.S. Gulshan: Business Law, Excel Publications.

2. Babsal: Business and Corporate Law, Excel Publications.

3. S.S.Gulshan , G.K/Kapoor, Business Law New Age International.

4. Tulsian: Business Law, Tata McGraw Hill, New Delhi.

5. Autar Singh – Mercantile Law, Eastern Publishers.

6. M.C Kuchhal, Business Laws, Vikas Publishers.

7. S.N.Maheswari & Swned K.Maahavari, Commercial Laws, Mayoor Paper Backs, Noida.

8. Bul Chandani K.R:Business Law for Management, Himalaya Publications

II SEMESTER

206 COMPUTER APPLICATIONS IN MANAGEMENT

Objective: to equip students with the basic information technologies available for improving

managerial performance.

Unit-I: Introduction to Computer Concepts – Elements of computer – Characteristics of a

Computer – Classification of Computers – Basic Computer Architecture – Input-output

Devices

Unit-II Software Concepts: Types of software – Software: its nature and qualities ––

Windows Operating System Functions -

Unit-III: MS Office- Applications of MS Word in Business Correspondence: letters, tables,

mail merge, labels

Unit-II: Applications of MS Excel: Graphs and Charts – Calculation of various financial

functions - Ms Access: Tables and Queries

Unit-IV: MS Power Point: Introduction – Toolbar, their Icons and Commands – Navigating

in Power point - Creation of slides, animation, and templates - Designing Presentations –

Slide show controls – Making notes on Pages and Handouts – Printing Presentations –

Customizing Presentations - Auto content Wizard.

Unit-V: Computer Networks: Overview of a Network – Communication processors –

Communications Media – Types of Network – Network Topologies- Network protocols –

Network Architecture.

Exercises in the above area is a must

Suggested Books:

1. Sanjay Saxena and Prathpreet Chopra, Computer Applications in Management, Vikas, New Delhi

2. Aksoy, Introduction to Information Technology, Cengage, ND

3. Parameswaran: Computer Application in Business – S Chand, New Delhi.

4. Management Information Systems by Mahadeo Jaiswal, Monika Mittal, Oxford University Press.

5. PS Gill, Database Management Stystems, IK Int Pub House, New Delhi

6. Management Information Systems by D.P. Goyal, MacMillan Publishers.

7. The Compact guide to Microsoft office, Mansfield Rom, BPB Publications, Delhi.

8. Sudalaimuthu & Anthony Raj, Computer Applications in Business, Himalaya, Mumbai

II SEMESTER

207: RESEARCH METHODOLOGY FOR MANAGEMENT

Objective: To equip the students with the basic understanding of research methodology and to

provide insight into the application of modern analytical tools and techniques for the purpose of

management decision making.

Unit – I: Meaning and Importance of Research – Research Process – Types of Research –

Defining Research Problem – Formulation of Hypothesis – Testing of Hypothesis.

Unit – II: Research Design – Exploratory Research – Descriptive Research – Causal Research –

Sampling and Sampling Design – Sampling Methods – Simple Random Sampling – Stratified

Sampling – Systematic Sampling – Cluster Sampling – Multistage Sampling, Non–Probability

Sampling – Convenience Sampling – Judgment Sampling – Quota Sampling.

Unit – III: Data Collection – Primary and Secondary Data – Designing of Questionnaire –

Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio Scale –

Guttman Scale – Likert Scale – Schematic Differential Scale.

Unit – IV: Editing – Coding – Classification of Data – Tables and Graphic Presentation –

Preparation and Presentation of Research Report.

Unit – V: Non Parametric Tests – Kolmogorov – Smirnov Test – Runs Test for Randomness –

Sign Test – Median Test – Multivariate Analysis – Multiple Regression Analysis – Concepts and

Application of Discriminate Analysis and Factor Analysis.

Suggested Books:

1. Mark Saunders, Philip Lewis, Adrian Thornbill, Research Methods for Business Students,

Pearson,ND

2. Churchill, Iacobucci & Israel, Marketing Research: A South Asian Perspective, Cengage, New

Delhi

3. C.R. Kothari, Research Methodology, New Age International.

4. Carver & Nash, Data Analysis with SPSS, Cengage, New Delhi

5. Alan Bryman & Emma Bell, Business Research Methods, Oxford University Press.

6. Donald R. Cooper & Pamela S. Schindler, Business Research Methods 8th Edition, Tata

McGraw Hill.

7. K.V.S. Sarma, Statistics made sample, do it yourself on PC, Prentice Hall.

8. V P Michael, Research Methodology in Management, Himalaya, Mumbai

III SEMESTER

301: BUSINESS POLICY AND STRATEGIC MANAGEMENT

Objective: to enlighten the students with the Business Policy and the Process of the Strategic

Management

Unit-1: Overview of Strategic Management of Strategic Management – Business Policy and

Strategic Management - Strategic Management Model – Business Ethics and Strategic

Management.

Unit-II: Business Vision, Mission, Objectives – Characteristics of Mission Statement Types

of Strategies – Integration strategies – Intensive strategies – Diversification strategies-

Diversification strategies- Michael Porter Generic Strategies

Unit-III: Strategic formulation: Environmental Analysis – External and industry analysis –

Internal analysis –Strategic analysis and choice – Input stage –Matching stage – decision

stage – Cultural aspects of strategy choice.

Unit-IV: Strategic Implementation: The nature of strategic implementation resource

allocation – Strategy and structure – Creating – Supportive culture – Implementing strategies

in functional areas.

Unit – V: Strategy Evaluation: The nature of strategy evaluation –Review and Control –

Characteristics of effective evaluation systems – Criteria for strategy control –Mechanism for

strategic control.

( At least one Case Study shall be discussed from each of the above five Units)

Suggested Books:

1. Ansoff H. Igor , Implanting Strategic Management , Prentace.

2. Glueck, William F. Strategic Management and Business Policy, New York McGraw Hill.

3. Upendra Kachru : Strategic Management Concepts and Cases, Excel

4. Hugh McMillan- Strategic Management, Oxford University Press.

5. Budhiraja, S.B. and Athereya, MB.Cases in Strategic Management, Tata McGraw-

Hill,ND

6. Hax A.C and Majluf, N.S. Strategic Management, Englewood Cliffs, New Jersey ,

Prentice Hall of India.

7. Mathur U.C. Strategic Management, Macmillan.

8. Gupta, Strategic Management, Premtice Hall of India.

9. Charles W.L.Hill and Gareth R.Jones, Strategic Management: An Integrated Approach,

Wiley India, New Delhi.

10. Fred R.David, Strategic Management, Prentice Hall of India.

III SEMESTER

302: OPERATIONS RESEARCH

Objective: to make the students familiar with principles and techniques of Operations Research

and their applications in decision-making.

Unit – I: Importance and Scope of Operations Research – Linear Programming – Graphic

Method – Simplex Method – Big-M Method – Dual L.P. and Its Applications.

Unit – II: Transportation Problem – Assignment Problem – queuing Theory – M/M/I and M/M/C

Models.

Unit – III: Dynamic Programming – Applications of D.P. (Capital Budgeting, Production

Planning, Solving Linear Programming Problem) – Integer Programming – Branch and Bound

Method.

Unit – IV : Game Theory – Two Person Zero sum Games – Pure Strategies – Mixed Strategies –

Dominance Principle – Graphic and Algebraic Method – Linear Programming Approach –

Simulation – Simulation Inventory and Waiting Lines.

Unit – V: Project Management – PERT and CPM – Crash Time – Crash Cost Trade Off –

Resource Leveling and Resource Allocation – Non-Linear Programming Model Formulation –

Graphic Method of Solving Simple Problems.


Suggested Books:

1. Anand Sharma, Operations Research, Himalaya Publishing House, 2004.

2. Operations Research: kantiswarup, P.K.Gupta and Manmohan, Sultan Chand & Sons,

2001.

3. Operations Research: Dr.S.D.Sharma, Kedar Nath Ram Nath & Co, 2002.

4. Kalavarthy, S. Operations Research, Vikas Publishers House Pvt Ltd., 2002.

5. Franks S.Buknick Mcleavey, Richard Mojena, Principles of Operations Research for

Management, AITBS publishers, 2002.

6. V.K.Kapoor, Operation Research Techniques for Management, Sultan Chand & Sons,

2001.

7. Richard Bronson & Govindasami Naadimuthu, SCHAUM’S OUTLINE OF THEORY &

PROBLEMS OF Operations Research, 2nd Ed., Tata Mc Graw-Hill Edition, 2004.

8. JK Sharma Operation Research – Theory and Applications, MacMillan

III SEMESTER

303: INTERNATIONAL BUSINESS

Unit – 1 : Role of Contracts in International Commerce, Issues Effecting International Contracts,

Trading Environment of International Business Laws like UNCTAD, United Nations

Commission for International Trade Law (UNCITRAL).

Unit – II: UNICTRAL Convention on International Sale of Goods, Formation, Performance and

Frustration of Contract. Rights of the Buyer and Seller, Product Liability E C Directives, The

Consumer Protection Act 1986.

Unit – III: Intellectual Property Rights: Introduction of IPRS, International Regime of IPRS and

Role of WIPO, Contemporary Issues Relating to Patents and Trade Marks, Geographical

Indications.

Unit – IV: International Commercial Dispute Resolution: Extra Judicial and Judicial

Proceedings, Arbitration: International Arbitration – UNCITRAL Model Law, I.CK.CK.,

International Centre for Settlement of Investment Disputes, Dispute Settlement under W.T.O.

Unit – V: Agency Agreements: The nature of Contract of Agency, Rights and Obligations of

Principal and Agent, Types of Agents, Exclusive Trading Rights.


Suggested Books:

1, Pamella Selman – Law of International Trade Text Book, Karla Shippey, International

Contracts: Drafting the International Sales Contracts, World Trade Press.

2. Schmitthoff’s: Law and Practice of International Trade, Sweet and Maxwell Publications.

3. Jayashree Watel – Intellectual Property Rights, W.T.O. and Developing Countries, Oxford

Publications.

4. Schmitthoff’s – The Law and Practice of International Trade, Sweet and Maxwell

Publications.

5. Schmitthoff’s – The Law and Practice of International Trade, Sweet and Maxwell

Publications.

6. P.C.Roy and William Sheffiele alternate dispute resolution, Universal law publishing

Company.

7. Rahmatullah Khan, Law of International Transactions, N.M.Tripathi Publications.

8. P.K.Goel, Business Law for Managers, Wiley India, New Delhi.

III SEMESTER

MARKETING MANAGEMENT SPECIALIZATION

MM 304(A) – CONSUMER BEHAVIOUR AND

CUSTOMER RELATIONSHIP MANAGEMENT

Unit-I : Introduction to the study of Consumer Behaviour – Consumer and Marketing Strategy –

Determinants of Consumer Behaviour – Profile of the Indian Consumer.

Unit – II : Perception – Nature – Perception and Marketing Strategy, Motivation – Motivation

Theories and Marketing Strategy – Personality.

Unit – III : Attitude Measurement and Change – Self Concept and Life Style Marketing,

Influence of Social and Cultural factors on Consumer Behaviour – Family, Reference groups,

Cross Cultural Variations in Consumer Behaviour.

Unit – IV : Consumer Decision Process – Problem Recognition – Information Search –

Evaluation of alternatives and selection – Post Purchase Behaviour – Organizational buyer

Behaviour – Diffusion of Innovation.

Unit – V : Customer Relationship Management : Facets and Elements of CRF – CRM Process –

Importance of CRM – Planning and Managing CRM Programme – Concept of Customer Loyalty

– Customer Value Assessment – Customer Retention Strategies – CRM in services.


Suggested Books:

1. Hawkins, Best, Coney: Consumer Behaviour Building Marketing Strategy, Tata McGraw

Hill.

2. Leen G. Schiffman and L.H.Kanuk: Consumer Behaviour, Pearson Education.

3. Kazmi : Consumer Behaviour, Excel Publishers.

4. H.Peer Mohammed: Customer Relationship Management, Vikas.

5. Panwar, J.S. Beyond Consumer Marketing, Sage Response Books, New Delhi.

6. Mukesh Chaturvedi and Abhivan Chaturvedi : Customer Relationship Management An

Indian Perspective. Excel Books.

7. Deon – Buyer Behaviour, Oxford University Press.

8. Henry Assael: Consumer Behaviour, Willey India, New Delhi.

III SEMESTER

Financial Management Specialisation

FM 304(B): FINANCIAL MARKETS AND SERVICES

UNIT – I : Structure of Financial System – role of Financial System in Economic Development –

Financial Markets and Financial Instruments – Capital Markets – Money Markets – Primary

Market Operations – Role of SEBI – Secondary Market Operations – Regulation – Functions of

Stock Exchanges – Listing – Formalities – Financial Services Sector Problems and Reforms.

UNIT – II : Financial Services: Concept, Nature and Scope of Financial Services – Regulatory

Frame Work of Financial Services – Growth of Financial Services in India – Merchant Banking

– Meaning-Types – Responsibilities of Merchant Bankers – Role of Merchant Bankers in Issue

Management – Regulation of Merchant Banking in India.

UNIT – III : Venture Capital – Growth of Venture Capital in India – Financing Pattern under

Venture Capital – Legal Aspects and Guidelines for Venture Capital, Leasing – types of Leases –

Evaluation of Leasing Option Vs. Borrowing.

UNIT – IV : Credit Rating – Meaning, Functions – Debt Rating System of CRISIL, ICRA and

CARE. Factoring, Forfeiting and Bill Discounting – Types of Factoring Arrangements –

Factoring in the Indian Context;

UNIT – V : Mutual Funds – Concept and Objectives, Functions and Portfolio Classification,

Organization and Mangement, Guidelines for Mutual Funds, Working of Public and Private

Mutual Funds in India. Debt Securitisation – Concept and Application – De-mat Services-need

and Operations-role of NSDL and CSDL.


Suggested Books:

1. I.M.Bhole, Financial Institutions and Market, Tata McGraw Hill.

2. V.A.Avadhani, Marketing of Financial Services, Himalayas Publishers, Mumbai

3. Vasant Desai, Indian Financial System, Himalaya Publisher.

4. Benton E.G., Financial Intermediaries An Introduction:

5. Edminister R.D., Financial Institution, Markets and Management:

6. Verma, J.C.A Manual of Merchant Banking

7. West Lake, M, Factoring.

8. N.Vinayakan, A Profile of Indian Capital Market

9. Meir Khan – Financial Institutions and Markets, Oxford Press.

…

III SEMESTER

Human Resource Management Specialisation

HRM 304(C): INDUSTRIAL RELATIONS

Unit – I: Industrial Relations: Scope and Significance – Causes and Consequences of Industrial

Disputes – Recent Trends in Industrial Relations

Unit—II : Trade Unions: Trade Union Structure and Movement in India – Changing Role in the

Context of Liberalisation

Unit – III: Promotion of Harmonious Relations – Machinery for Prevention and Settlement of

Industrial Disputes – Conciliation – Arbitration and Adjudication – Code of Discipline.

Unit-IV: Grievances and Discipline: Grievances Reddressal Machinery – Discipline in Industry _

Measures for dealing with Indiscipline.

Unit – V: Collective Bargaining (CB) – CB Practices in India – Participative Management Forms

and Levels – Schemes of Workers’ Participation in Management in India.


Suggested Books:

1. Venkat Ratnam, C.S. – Industrial Relations, Oxford University Press.

2. B.D.Singh: Industrial Relations, Excel Publications.

3. M.Arora: Industrial Relations, Excel Publications.

4. P.R.N.Sinha, Indu Bala Sinha and Seema Priyadarshini Shekar, “Industrial Relations,

Trade Unions and Labour Legislation”, Pearson Education, New Delhi.

5. Ramaswamy E.A. – The Strategic Management of Industrial Relations, Oxford

University Press.

6. Cowling and James, The Essence of Personnel Management and Industrial Relations,

Prentice Hall of India.

7. Ratna Sen, “Industrial Relations in India”, Macmillan India Ltd. New Delhi.

8. Michael Armstrong, Employee Reward, Universities Press (India) Ltd.

III SEMESTER


MM 305(A): SALES AND DISTRIBUTION MANAGEMENT

Unit I: Modern Trends in Sales Management – Inter Departmental Relations – Organization of

Sales Department – Different Types of Sales Organizations.

Unit II : Analysis of Market Potential – Sales Potential – Sales Volume – Forecasting Sales –

Different Techniques of Forecasting Sales – Sales Budgets – time and Territory Management –

Sales Quotas.

Unit III : Recruitment – Selection and Training of Salesmen – Salesmen’s Compensation Plans –

Evaluation of Salesmen’s Performance – Sales Control Research.

Unit IV: Marketing Channels – Structure and Functions – Channel Design – Selecting Channel

Members – Motivating Channel Members.

Unit V: Channel Conflicts – Reasons – Managing Channel Conflicts Evaluating Channel

Member Performance – Supply Chain Management – Managing Logistics.


Suggested Books:

1. Pingali Venugopal, Sales and Distribution Management: An Indian Perspective,

Response Books, New Delhi.

2. Richard R.Stire, Edward W.Candiff and Norman, A.P.Gavani, Sales Management

Decisions, Policies and Cases – Prentice Hall.

3. With am. C. Moncrief and Shamnon. H.ship – Sales Management, Strategy, Technology,

skills by Addison Wesley.

4. Eugene. M.Johnson, David L.Kurty and Enirhard. E.Scheuing – Sales Management,

Concepts, Practices and Cases by McGraw Hill International.

5. S.L.Gupta, Sales and Distribution Management: Text and Cases, Excel Publishers.

6. Berg Rosenbloom – Marketing Channels – a Management View – by the Dryden Press,

Hinsdale, Illinois.

7. Aune T.Coughlan, Stern E.Ansary – Marketing Channels, Prentice Hall of India.

8. Panda – Sales & Distribution Management, Oxford University Press.

9. Grand Stewart, Successful Sales Management: How to Make Your Team the Best,

Universities Press (India) Ltd.

10. Matin Khan: Sales and Distribution Management, Excel Publishers.

11. Aftab Alam Sales and Distribution Management, Wisdom Publication.

…

III SEMESTER

Financial Management Specialisation

FM 305(B): SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Unit-1: Concept of Investment, Investment Vs Speculation, and Security Investment Vs Non-

security Forms of Investment-Investment Environment in India. Investment Process - Sources of

Investment Information, Security Markets – Primary and Secondary – Types of securities in

Indian Capital Market, Market Indices. Calculation of SENSEX and NIFTY

Unit-II: Return and Risk – Meaning and Measurement of Security Returns. Meaning and Types

of Security Risks: Systematic Vs Non-systematic Risk. Measurement of Total Risk - Intrinsic

Value Approach to Valuation of Bonds - Preference Shares and Equity Shares.

Unit-III: Fundamental Analysis – Economy, Industry and Company Analysis, Technical

Analysis – Concept and Tools and Techniques Analysis – Technical Analysis Vs Fundamental

Analysis - Efficient Market Hypothesis; Concept and Forms of Market Efficiency.

Unit-IV: Elements of Portfolio Management, Portfolio Models – Markowitz Model, Efficient

Frontier and Selection of Optimal Portfolio. Sharpe Single Index Model and Capital Asset

Pricing Model, Arbitrage Pricing Theory.

Unit-V: Performance Evaluation of Portfolios; Sharpe Model – Jensen’s Model for PF

Evaluation, Evaluation of Mutual Fund.


1. Donald E.Fischer, Ronald J.Jordan, Security Analysis and Portfolio Management;

Prentice Hall of Inida.

2. Prasanna Chandra, Investment Analysis and Portfolio Management, Tata McGraw Hill.

3. S.Kevin, Security Analysis and Portfolio Management, Prentice Hall of India.

4. S.Kevin, Portfolio Management, Prentice Hall of India.

5. J.C.Francis, Investments – Analysis and Management, McGraw Hill Int.

6. Khatri – Investment Management and Security Analysis, MacMillan.

7. Avadhani, VA, SAPM, Himalaya Publishers.

8. Bhalla, VK Investment Management, S.Chand.

9. Punitavathy Pandian, SAPM, Vikas

10. Preeti Singh, Investment Management, Himalaya Publishers.

III SEMESTER

Human Resource Management Specialisation

HRM 305 (C): COMPENSATION MANAGEMENT AND

WELFARE ADMINISTRATION

Unit – I : Employee Compensation – Factors Influencing Compensation Plan and Policies –

Principles of Wage and Salary Administration – Wage as a Motivator – Methods of Wage

Fixation – Factors Influencing Wage and Salary Determination.

Unit – II: Job Evaluation – Methods – Performance and Reward Systems – Methods of Wage

Payment – Incentive Plans – Wage Differentials – Maximum Wages Act, 1948.

Unit – III : Employee Welfare – Concept, Scope and Significance – Welfare Policy and Five

Year Plans – Role of Employee Welfare Agencies – State, Employers, Trade Unions and

Voluntary Agencies.

Unit – IV: Employee Welfare Programmes – Statutory and Non-Statutory – Intra Moral, Extra

Moral – Social Security – Social Assistance and Social Insurance.

Unit – V: Labour Welfare Administration – Plant Level, State and Central Levels – Labour

Welfare Officer – Role, Status and Functions.


Suggested Books:

1. Barry Gerhart and Sara L. Rynes, Compensation, Sage Response Books.

2. Thomson, R and Mabey, C. Developing Human Resources, Oxford, Butterworth Heinemann.

3. Hendorson, Richard I. Compensation Management: Rewording Performance, Englewood

Cliffs, Prentice Hall of India.

4. Michael Aqrmstrong, Employee Reward, Universities Press (India) Ltd.

IV Semester

401: ENTREPRENEURSHIP AND

SMALL ENTERPRISE MANAGEMENT

Objective: to expose the students to the growth of entrepreneurship in developing countries and

acquaint with the establishment and running of a new enterprise

Unit – I: Entrepreneurship: Importance, Characteristics and Qualities of Entrepreneurship;

Entrepreneurial; Role of Entrepreneurship, Ethics and Social Responsibilities.

Unit – II : Role of Government; Role of IDBI, NIESBUD, SISI, DIC Financial Institutions

Commercial Banks, Entrepreneurial Development Institutes, Universities and other Educational

Institutions offering Entrepreneurial Development Programme.

Unit – III: Training: Designing Appropriate Training Programme to inculcate Entrepreneurial

Spirit, Training for New and Existing Entrepreneurs, Feedback and Performance of Trainees.

Unit – IV: Women Entrepreneurship – Role & Importance, Profile Women Entrepreneur,

Problems of Women Entrepreneurs, Women Entrepreneurship Development in India.

Unit – V: Creativity and Entrepreneurship Sources and Methods of Ideas Planning and

Development of Programmes E-business Ventures; New Venture Management – Emerging

Trends.


Suggested Books:

1. Mathew, J. Manimala, Entrepreneurship Theory at the Crossroads, Wiley India, New

Delhi.

2. Tabarrok – Entrepreneurial Economics, Oxford University Press.

3. C.V.Bakshi, Entrepreneurship Development, Excel Publications.

4. Balaraj Singh: Entrepreneurship Development, Wisdom Publications.

5. Jain, Hand Book of Entrepreneurs, Oxford University Press.

6. Madhurima Lal: Entrepreneurship, Excel Publications.

7. Eric A Morse, Cases in Entrepreneurship, Sage Response Books.

8. Vasant Desai, Small Business in Entrepreneurship, Himalaya Publishing House

IV Semester


MM 402(A): SERVICES MARKETING MANAGEMENT

Unit – I: Introduction to Services Marketing: Importance and characteristics of Services: Growth

of Services Sector; Services in the Indian Economy; Services Strategy.

Unit – II: Consumer Behaviour in Services; Market Segmentation and Services Positioning;

Service Demand Management Designing and Managing Service Product.

Unit – III: Service quality Management: Service Quality Audit – GAP Model of Service Quality

– Total quality Services Marketing – Service Excellence, Pricing of Services – Pricing Strategies

Linked to Value Perceptions.

Unit – IV: Service Distribution – Managing Physical Evidence – Internal Marketing.

Unit – V: External Marketing: Word of Mouth Communication. Interactive Marketing:

Management of Moments of Truth - Service Deficiencies - consumer Grievance Recovery

Strategies.


Suggested Books:

1. K.Rama Mohana Rao: Services Marketing, Pearson Education, New Delhi.

2. Valeri Zeithmal and Mary Jo Bunter: Services Marketing, Tata McGraw Hill, New Delhi.

3. Apte – Services Marketing, Oxford University Press.

4. Bhattacharya: Servies Marketing, Excel Publishers.

5. Christopher Lovelock: Services Marketing, Pearson Education, Delhi.

6. Ravi Shanker: Services Marketing: Indian Perspectives, Excel Publishers.

7. Christian Gronrose: Services Management and Marketing, Maxwell Macmillan.

8. Kenneth E.Clow & David L.Kurtz, Servies Marketing, Wiley India, New Delhi.

9. S.L.Gupta, Marketing of Services, Wisdom Publication.

IV Semester

FINANCIAL MANAGEMENT SPECIALIZATION

FM 402(B): FINANCIAL DERIVATIVES

Unit – I : Introduction to Financial Derivatives – Meaning and Need – Growth of Financial

Derivatives in India – Derivative Markets – Participants – Functions – Types of Derivatives –

Forwards – Futures – Options – Swaps – The Regulatory Framework of Derivatives Trading in

India.

Unit – II : Features of Futures – Differences Between Forwards and Futures – Financial Futures

– Trading – Currency Future – Interest Rate Futures – Pricing of Future Contracts – Value at

Risk (VaR) – Hedging Strategies – Hedging with Stock Index Futures – Types of Members and

Margining System in India – Futures Trading on BSE & NSE.

Unit – III : Options Market – Meaning & Need – Options Vs futures – Types of Options

Contracts – Call Options – Put Options – Trading Strategies Involving Options – Basic Option

Positions – Margins – Options on stock Indices – Option Markets in India on NSE and BSE.

Unit – IV : Option Pricing – Intrinsic Value and Time Value - Pricing at Expiration – Factors

Affecting Options pricing – Put-Call Parity Pricing Relationship – Pricing Models – Introduction

to Binominal Option Pricing Model – Black Scholes Option Pricing Model.

Unit – V: Swaps – Meaning – Overview – The Structure of Swaps – Interest Rate Swaps –

Currency Swaps – Commodity Swaps – Swap Variant – Swap Dealer Role – Equity Swaps –

Economic Functions of Swap Transactions – FRAs and Swaps.


Suggested Books:

1. Hull C.John, “options, Futures and Other Derivatives”, Pearson Educations Publishers.

2. David Thomas. W & Dubofsky Miller. Jr., Derivatives Valuation and Risk Management,

Oxford University, Indian Edition.

3. N.D.Vohra & B.R.Baghi, Futures and Options, Tata McGraw-Hill Publishing Company

Ltd.

4. Red Head: Financial Derivatives: An Introduction to Futures, Forward, Options” Prentice

Hall of India.

5. David A. Dubofsky, Thomas W.Miller, Jr.: Derivatives: Valuation and Risk

Management, Oxford University Press.

6. Sunil K.Parameswaran, “Futures Markets: Theory and Practice” Tata-McGraw-Hill

Publishing Company Ltd.

7. D.C.Parwari, Financial Futures and Options, Jaico Publishing House

8. T.V.Somanathan, Derivatives, Tata McGraw-Hill Publishing Company Ltd.

9. NSE manual of Indian Futures & Options & www.Sebi.com

IV Semester

HUMAN RESOURCE MANAGEMENT SPECIALIZATION

HRM 402(C): PERFORMANCE MANAGEMENT AND COUNSELLING

Unit – I: Introduction: Definition and Dimensions of Performance Management; Clarity of

Roles and Functions; Performance Targets;

Unit – II: Performance Analysis; Objectives, Factors Influencing Performance Analysis;

Methods of Appraisal Systems.

Unit – III: Performance Review Counseling (PRC); Objectives; Process; Conditions for Effective

PRC.

Unit – IV: HRM and Performance Management – Need Identification for Training and

Development; Rewards and Recognition; Team Performance.

Unit – V: Performance Management Practices; 360-Degree Appraisal; Assessment Centre;

Potential Appraisal.


Suggested Books:

1. TV Rao, Performance Management and Appraisal Systems, Sage Response Books.

2. G.K.Suri: Performance Measurement and Management, Excel Publications.

3. Michael Armstrong, Employee Reward, Universities Press (India) Ltd.

4. Cynthis D. Fisher, Lyle F. Schoenfeldt and James B.Shaw, “Human Resource

Management”, Biztantra, New Delhi.

5. D.K.Srivastava: Strategies for Performance Management, Excel Publications.

6. R.K. Sahu: Performance Management System, Excel Publications.

7. Chadha-Performance Management, MacMillan.

8. Kanishka Bedi – Quality Management, Oxord.

IV Semester


MM – 403(A): ADVERTISING AND BRAND MANAGEMENT

Unit I: Role of Advertising in Promotional Mix – Introduction to Advertising – Advertising and

Communication – Integrated Marketing (IMC) – Challenges and Opportunities in Advertising –

Economic, Social and Ethical Aspects of Advertising.

Unit II : Audience Analysis in Advertising – Media Planning – Media Mix Decisions –

Developing Media Strategy – Creative Strategy and Copy Writing – Different Types of Appeals

– Layout Design.

Unit III: Advertising Budgets – Methods of Formulating Advertising Budgets – Evaluating of

Advertising Effectiveness – Advertising Agencies.

Unit IV: Direct Response Advertising – Home Shopping – Direct Mail – Catalogs –

Telemarketing – Internet Advertising – International Advertising – Impact of Culture – Customs

– Law and Regulations.

Unit V: Brand Management: Brand Building and Positioning – Measuring Brand Performance –

Designing Brand Marketing Programmes – Evaluating Brand Performance – Branding in Retail

Business – Role of Own Label – Emerging trends in Brand Management.


Suggested Books:

1. William Wills, John Burnett and Sandra Mriarty – Advertising Principles and Practice –

Pearson Education.

2. John. S. Wright Wills. L.Winter, Jr. and Sherliyer K.Leigler, Advertising – Tata McGraw

Hill.

3. Manendra Mohan – Advertising Management Concepts and Cases – Tata McGraw Hill.

4. Percy & Elliot – Strategic Advertising Management, Oxford University Press.

5. AK.S.A.Chunnawala and K.C.Sethia – Foundations of Advertising Theory and Practice –

Himalaya Publishing House.

6. Kazmi: Advertising and Sale Promotion, Excel Publishers.

7. George E.Belch and Michael A.Belch – Advertising and Promotion and Integrated

Marketing Communication Perspective – Tata McGraw Hill.

8. Chunnawala, S.A., Compendium of Brand Management, Himalaya Publications House,

2004.

9. Mathur, U.G. Brand Management – Text and Cases, Macmillan India Ltd. 2006.

10. YLR Murthy, Brand Management: Indian Cases

IV Semester


FM 403(B): STRATEGIC FINANCIAL MANAGEMENT

Unit-1: Financial Goals and Strategy – Shareholder Value Creation (SCV): Market Value Added

(MVA) – Market-to-Book Value (M/BV) – Economic Value Added (EVA) – Managerial

Implications of Shareholder Value Creation.

Unit-II: Financial Strategy for Capital Structure: Leverage Effect and Shareholders’ Risk –

Capital Structure Planning and Policy – Financial Options and Value of the Firm – Dividend

Policy and Value of the Firm.

Unit-III: Investment Strategy – Techniques of Investment Appraisal Under Risk and Uncertainty

– Risk Adjusted Net Present Value – Risk Adjusted Internal Rate of Return – Capital Rationing –

Decision Tree Approach for Investment Decisions – Evaluation of Lease Vs Borrowing

Decision.

Unit-IV: Merger Strategy – Theories of Mergers – Horizonal and Conglomerate Mergers –

Merger Procedure – Valuation of Firm – Financial Impact of Merger – Merge and Dilution

Effect on Earnings Per Share – Merger and Dilution Effect on Business Control.

Unit-V: Takeover Strategy – Types of Takeovers – Negotiated and Hostile Bids – Takeover

Procedure – Takeover Defenses – Takeover Regulations of SEBI – Distress Restructuring

Strategy – Sell offs – Spin Offs – Leveraged Buyouts.


Suggested Books:

1. Coopers & Lybrand, Strategic Financial: Risk Management, Universities Press (India)

Ltd.

2. Robicheck, A, and Myers, S., Optimal Financing Decisions, Prentice Hall Inc.

3. James T.Gleason, RiskL The New Management Imperative in Finance, A Jaico Book.

4. Van Horn, JC, Financial Management and Policy, Prentice Hall.

5. Prasanna Chandra, Financial Management Theory and Practice, Tata McGraw Hill.

6. Weston JF, Chung KS & Heag SE., Mergers, Restructuring & Corporate Control,

Prentice Hall.

7. Pandey IM, Financial Management, Vikas.

8. Shiva Ramu, S., Corporate Growth through Mergers & Acquisitions, Response Books ( A

Division of Sage Publications).

9. Khandawalla, PN, Innovative Corporate Turnarounds, Sage Publications.

IV Semester


HRM 403(C): STRATEGIC HUMAN RESOURCE MANAGEMENT

Unit-I : The Human Resource Environment – Technology and Organization Structure – Management of

Diversity – HR Outsourcing – Global Competition – Global Sourcing of Labour.

Unit – II : Strategic Perspective of HRM – HR for Competitive Advantage – Business Strategy and HR

Strategy – HR and Business Policy Linkages – Organizational Performance.

Unit – III : Strategic Responses of Organizations – Strategic Role of HR Planning – Selection of

Employees – Career Paths for Technical Professionals – Strategically Oriented Performance

Measurement Systems.

Unit – IV: Compensation Systems –Strategic Requirements – High Performance Practices Rewarding

Individual and Team Contribution and Organization Performance.

Unit – V: Strategic Approach to Industrial Relations – Social Dialogue, Negotiation Skills, Dealing with

Unions for Working towards Harmonious Relations.


Suggested Books:

1. Anuradha Sharma, Strategic Hum,an Resource Management: An Indian perspective, Sage

Response Books.

2. Nadler – competing by Design, Oxford University Press.

3. Ramaswamy – Managing Human Resources – A Contemporary, Oxford University Press.

4. Charles R.Greer, “Strategic Human Resource Management”, Pearson Education, New

Delhi.

5. Srinivas R.Kandula, “Strategic Human Resource Development”, Prentice Hall of India,

New Delhi.

IV Semester


MM 404(A): GLOBAL MARKETING

Unit – I : Globalization: Scope and Objectives – Major Decisions in Global Business -

Environmental Factors Effecting global Business; Economic Environment – Cultural

Environment – Political Environment – Legal Environment – Regional Integration and Global

Trade Protectionism.

Unit – II: Perspective of Global Markets: Global Marketing Research and Information –

Information Requirements of Global Markets – Organization for Global Market Research –

Global Marketing Information System - Segmenting the Global Market – Segmentation Basis

and Process – Global Markets and Criteria for Grouping Countries.

Unit – III: Global Marketing Decisions: Product Policy and Planning – Global Pricing Strategies

– Global Channels of Distribution.

Unit – IV: Global Advertising – Multinational Sales Management and Foreign Sales Promotion –

Export Procedure & Documentation – Special Economic Zones.

Unit – V: Planning and Control of Global Marketing Operations: Organization and Control in

global Marketing – Marketing Planning and Strategy for Global Business.


Suggested Books:

1. Wareen J.Keegan : Global Marketing Management

2. Keifer Lee, Steve Carter, Global Marketing Management, Oxford University Press.

3. Jean-Pierre Jennet & H. David Hennessey, Global Marketing Strategies, Wiley India,

Delhi.

4. Vasudeva: International Marketing, Excel Publications.

5. Dana-Nicoleta Lascu, International Marketing, Wiley India, New Delhi.

6. Varshney R.L. & Bhattacharya : International Marketing Management

7. Subhash C.Jain : International Marketing Management

8. Saravanauel. P : International Marketing.

IV Semester


FM 404(B): INTERNATIONAL FINANCIAL MANAGEMENT

Unit I : International Monetary and Financial System: Evolution; Breton Woods Conference and

Other Exchange Rate Regimes; European Monetary System, South East Asia Crisis and Current

Trends.

Unit II : Foreign Exchange Risk: Transaction Exposure; Accounting Exposure and Operating

Exposure – Management of Exposures – Internal Techniques, Management of Risk in Foreign

Exchange Markets: Forex Derivatives – Swaps, futures and Options and Forward Contracts

(Cases).

Unit III : Features of Different International Markets: Euro Loans, CPs, Floating Rate

Instruments, Loan Syndication, Euro Deposits, International Bonds, Euro Bonds and Process of

Issue of GDRs and ADRs.

Unit IV : Foreign Investment Decisions : Corporate Strategy and Foreign Direct Investment;

Multinational Capital Budgeting; International Acquisition and Valuation, Adjusting for Risk in

Foreign Investment.

Unit V : International Accounting and Reporting; Foreign Currency Transactions, Multinational

Transfer Pricing and Performance Measurement; Consolidated Financial Reporting.


Suggested Books:

1. S.P.Srinivasan, B.Janakiram, International Financial Management, Wiley India, New

Delhi.

2. V.Sharan, International Financial Management, 3rd Edition, Prentice Hall of India.

3. A.K.Seth, International Financial Management, Galgothia Publishing Company.

4. P.G.Apte, International Financial Management, Tata McGrw Hill, 3rd Edition.

5. Bhalla, V.K., International Financial Management, 2nd Edition, New Delhi, Anmol, 2001.

6. V.A.Avadhani, International Financial Management, Himalaya Publishing House.

7. Bhalla, V.K., Managing International Investment and Finance, New Delhi, Anmol, 1997.

8. Buckley Adrin, Multinational Finance, 3rd Edition, Engle Wood Cliffs, Prentice Hall of

India.

9. Jain – International Financial Management, MacMillan.

10. Thomas J.O’ Brien – International Financial Economics, Oxford.

…

IV Semester


HRM 404(C): INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Unit – I : Introduction to International HRM – Concept, HRM at International Perspective –

Distinction between Domestic and International HRM – HR Challenges at International Level.

Unit – II: Cross Cultural Theories – International Recruitment and Selection Process, Culture and

Values.

Unit – III: Expatriate Training – Developing Global Managers – Negotiations.

Unit – IV: Compensation Management: International Compensation – Objectives, Components –

Approaches of Compensation in Global Assignments – Culture and Compensation.

Unit – V: Industrial Relations at Global Level: IR Scenario in Global Organizations – Trade

Unions at International Level – Unions and International Industrial Relations.


Suggested Books:

1. Anne-Wil Harzing & Joris Van Ruyoss eveldt (eds.), International Human Resource

Management – Sage Publications, New Delhi.

2. Peter J.Dowling: Intrnational Human Resource Management, Excel Publications.

3. Tayeb – International HRM, Oxford University Press

4. C.S.Venkata Ratnam, Globalisation and Labour Management Relations, Sage, New

Delhi.

5. Lawrence Kleiman, Human Resource Management, Wiley India, New Delhi.

…

MODEL QUESTION PAPER

MBA DEGREE EXAMINATIONS

COURSE IN: ____________________________________

SEMESTER_____________________

PAPER No._________ & TITLE: __________________________________________

TIME: 3 Hrs Max Marks: 85

SECTION – A

Answer any FIVE questions

Each answer shall not exceed one page or 200 words

1. (5 x 4 = 20)

A.

B.

C.

D.

E.

F.

G.

H.

SECTION – B

Answer ALL questions

Each answer shall not exceed four page or 800 words

(5 x 10 = 50)

UNIT-I

2.

Or

3.

UNIT-II

4.

Or

5.

UNIT-III

6.

Or

7.

UNIT-IV

8.

Or

9.

UNIT-V

10.

Or

11.

SECTION – C

CASE STUDY- Compulsory

Answer shall not exceed five page or 1000 words

(1 x 15 =15)

dr.b.r.ambedkar university, srikakulam - … · udai pareek understanding organizational behaviour...

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