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October 2019

DRAFT

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Contents

1. The district ................................................................................................................3

1.1 At a glance ........................................................................................................................................... 4

2. People - Happy, healthy, active and supported .....................................................5

2.1 Population ............................................................................................................................................ 6

2.2 Population change ............................................................................................................................... 7

2.3 Ward populations ................................................................................................................................. 8

2.4 Life expectancy .................................................................................................................................... 9

2.5 Obesity ................................................................................................................................................. 10

2.6 Other health issues and fast food outlets ............................................................................................ 11

2.7 Older people and sport and physical activity ...................................................................................... 12

2.8 Personal wellbeing ............................................................................................................................... 13

2.9 Poverty ................................................................................................................................................. 14

2.10 Deprivation ........................................................................................................................................... 15

2.11 Mosaic profile ....................................................................................................................................... 17

3. Place - Green, clean and safe with quality, affordable homes .............................19

3.1 Satisfaction and quality of life .............................................................................................................. 20

3.2 Energy consumption ............................................................................................................................ 21

3.3 Renewable electricity and carbon emissions……………………………………………………………….22

3.4 Waste ................................................................................................................................................... 23

3.5 Crime and community safety ............................................................................................................... 24

3.6 House prices ....................................................................................................................................... 26

3.7 Affordable housing and Sports facilities…………………………………………………………………….28

4. Prosperity - Vibrant communities with quality jobs and skills .............................29

4.1 Businesses and jobs ............................................................................................................................ 30

4.2 Active enterprises an UK Competitiveness Index ................................................................................ 31

4.3 Employment and out of work benefits .................................................................................................. 32

4.4 Earnings ............................................................................................................................................... 33

4.5 Social mobility and travel times ........................................................................................................... 34

4.6 Tourism…………………………………………………………………………………………………………35

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The district

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5

6

The mid-2018 estimated population of the district is 127,340. The gender split is 49% male

and 51% female. Almost a quarter of the population are aged 65 or over compared with

22.5% in the county and 18.2% in England.

The population is projected to increase by 7.5% by 2028 to 134,600 and by 12.4% to over

140,700 by 2038. The proportion of people aged 65+ is projected to increase to almost a

third of the population by 2038.

Mid-2018 population estimate Age breakdown

Population projections by five year age category 2018 - 2038

Population

ONS population estimates (Analysis of population estimates tool)

0

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5-9

10-1

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15-1

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20-2

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25-2

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40-4

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85-8

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90

+

Po

pu

latio

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)

Age category

2018 2028 2038

17.1%

17.8%

19.2%

8.2%

9.3%

10.7%

20.6%

22.9%

26.3%

29.3%

27.6%

25.6%

13.7%

12.4%

9.9%

7.7%

7.1%

5.8%

0% 20% 40% 60% 80% 100%

Wychavon

Worcs

England

0 to 15 16 to 24 25 to 44 45 to 64 65 to 74 75 to 84 85+

7

Just 2.1% of the district’s residents are from a Black and Ethnic Minority (BME) background. 91% of residents were born in England and a further 3.4% in the rest of the UK. The next largest proportion (2.9%) were born in other EU countries.

Yearly change in population estimates

Ethnicity of Wychavon residents

Population change

The overall population of the district has increased in each of the last of the last five years although the natural change has seen decreases in the last two. In 2017, internal migration fell slightly from the previous year but was higher than the three years prior to that. Levels of inter-national migration have fallen in each of the last two years.

White British 93.9%

0.5%0.4%

3.1%

0.8%

1.0%

Other 6.1%

White; British White; Irish

White; Gypsy or Irish Traveller White; Other White

Mixed/Multiple ethnic groups Asian/Asian British

Black/African/Caribbean/Black British Other Ethnic Group

ONS population estimates (Analysis of population estimates tool)

Census 2011 (Table KS201EW)

-500

0

500

1,000

1,500

2,000

2,500

2013 2014 2015 2016 2017

International migration

Internal migration

Natural change

Overall population change

8

Ward populations

Population changes at ward level between the 2001 census and 2017 estimates are shown

below. The ageing population is evident, with almost all wards seeing a considerable increase in

the proportion of those aged 65+.

Only the Bengeworth and Great Hampton wards had notable growth across all the age catego-

ries. There are three areas: Droitwich Central, The Littletons and Elmley Castle and Somerville

which have had a small overall reduction in their population during the 17 year period.

The population of the district is split across 32 wards and the population of these wards varies

from almost 10,000 people per square mile in Droitwich South West to 132 in Upton Snodsbury.

2001 - 2017 % growth All ages

% growth Under 16

% growth 16-64

% growth 65+

2017 population

Area in sq. miles

People per sq. mile

Badsey 16.5% -9.6% 10.7% 65.3% 3,096 2.9 1068

Bengeworth 63.1% 81.1% 63.5% 40.3% 7,661 1.2 6384

Bowbrook 22.3% 10.4% 6.6% 111.9% 2,870 13.5 213

Bredon 9.4% -3.2% -2.4% 62.3% 2,666 5.7 468

Bretforton and Offenham 20.3% 15.0% 11.0% 59.6% 2,966 4.6 645

Broadway and Wickhamford 4.6% -13.7% -5.1% 30.7% 4,662 11.6 402

Dodderhill 35.1% 57.0% 27.7% 41.4% 2,835 9 315

Drakes Broughton 4.5% -14.3% -9.6% 98.8% 2,519 10.9 231

Droitwich Central -4.2% -17.6% -9.3% 29.0% 2,570 0.3 8567

Droitwich East 9.1% -1.8% -1.7% 49.0% 5,561 0.9 6179

Droitwich South East 11.0% -15.2% -2.0% 180.9% 5,400 0.7 7714

Droitwich South West 0.1% -6.7% -9.5% 34.5% 4,985 0.5 9970

Droitwich West 2.1% -3.1% -6.6% 65.0% 5,364 0.9 5960

Eckington 4.7% -18.4% -9.3% 76.5% 2,673 13.2 203

Elmley Castle and Somerville -0.6% -17.8% -10.5% 50.1% 2,457 13.8 178

Evesham North 8.5% -2.2% 6.7% 25.9% 5,293 1.3 4072

Evesham South 8.3% -15.7% 6.1% 52.3% 5,417 1 5417

Fladbury 4.9% -14.8% -7.1% 52.7% 2,783 11.4 244

Great Hampton 26.8% 42.5% 17.5% 40.9% 3,168 1.9 1667

Hartlebury 15.2% 14.0% -1.8% 90.1% 2,936 7.1 414

Harvington and Norton 3.2% -2.5% -6.9% 42.8% 2,704 6.2 436

Honeybourne and Pebworth 12.9% -15.0% 7.2% 92.4% 2,758 10.8 255

Inkberrow 7.1% -6.0% -7.7% 72.5% 5,685 36.4 156

Little Hampton 8.4% -5.8% 8.1% 40.5% 5,665 0.8 7081

Lovett and North Claines 13.0% 11.9% 0.5% 56.3% 5,641 19.5 289

Norton and Whittington 26.5% 28.6% 20.6% 59.0% 3,647 4.5 810

Ombersley 12.5% -3.2% 3.4% 56.8% 2,451 12.3 199

Pershore 5.6% 0.2% -7.5% 45.7% 7,716 4.4 1754

Pinvin 5.6% -19.7% -3.4% 59.4% 3,001 9.7 309

South Bredon Hill 4.9% 2.4% -8.6% 43.4% 2,419 12.3 197

The Littletons -3.4% -26.8% -9.3% 57.7% 3,111 6.3 494

Upton Snodsbury 4.8% -11.5% -6.7% 58.2% 2,698 20.5 132

WYCHAVON 11.0% -0.1% 2.1% 55.0% 125,378 256 490

ONS - Ward level mid-year population estimates

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Life expectancy at birth (male) 2015-17

Life expectancy at birth (female) 2015-17

Life expectancy

Life expectancy at birth for Wychavon residents is 81 years for males and 85.4 years for females. These are the highest of the Worcestershire districts and higher than the county and national averages. Life expectancies in Wychavon are consistently around 1.5 years higher than England average for males and around two years longer for females.

Inequality in life expectancy Difference between most and least deprived areas

Although the life expectancy figures for Wychavon are high, the gap in life expectancy for people

in the most deprived wards compared with those in the least deprived wards is 7.5 years for

males and 6.7 years for females.

Public health profiles

Worcs

England

77

78

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Worcs

England

77

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7.8 8

7.5 7.67.1

5.1

7.1

8.5

6.5 6.5

2

3

4

5

6

7

8

9

2011-13 2012-14 2013-15 2014-16 2015-17

Male

Female

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Reception year: Prevalence of overweight (including obese)

2017/18

Year 6: Prevalence of overweight (including obese)

2017/18

Adult

Public health profiles (National Child Measurement Programme)

22.7% of children in reception year are classified as overweight or obese , which now in line with the county (22.4%), regional (23.4%) and national (22.4%) averages. This is considered similar to the national average for the first time in five years. When children reach year six in Wychavon, the chance of them being overweight moves below that of the wider areas. The coloured dots in the charts below represent a comparison with England where red is worse, amber similar and green and figures for this measure have remained similar for a number of years.

Worcs

England

52%

54%

56%

58%

60%

62%

64%

66%

68%

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Wyre

Fore

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Child

At 65.3% the estimated proportion of adults who are overweight or obese in Wychavon is higher than the county (62%) and the England (61.3%) averages.

Percentage of adults (aged 18+) classified

as overweight or obese 2016/17

Public health profiles

(Sport England—Active lives survey)

15

20

25

30

2012/13 2013/14 2014/15 2015/16 2016/17 2017/18

Wychavon Worcs

West Mids England

20

25

30

35

40

2012/13 2013/14 2014/15 2015/16 2016/17 2017/18

Wychavon Worcs

West Mids England

Obesity

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Other health issues

Admission episodes for alcohol

related conditions (Narrow) Over 65s

The following areas are highlighted in the public health profile for Wychavon as being worse than the national average. The number of people killed or seriously injured on the districts roads has risen to 47.5 per 100,000 people which has remained above the county, regional and national averages and is now classified as worse.

The number of people aged over 65 admitted to hospital for alcohol related conditions is higher than the county and national average but remains below the regional average at 1,159 per 100,000 admissions.

Public health profiles

Levels of dementia diagnosis have remained significantly below the county and national levels for the second consecutive year. The 2018 figure of 51% is the lowest of all the West Midlands authorities and refers to the percentage of people aged 65+ who have been diagnosed with dementia from all those estimated to have dementia given the characteristics of the population.

0

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2012/13 2013/14 2014/15 2015/16 2016/17

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Wychavon Worcs

West Mids England

Dementia diagnosis

30

35

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70

2017 2018

%

Wychavon Worcs

West Mids England

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2010-12 2011-13 2012-14 2013-15 2014-16

per

1,0

00

Wychavon Worcs

West Mids England

Number of people killed or seriously

injured on roads per 100,000 population

Fast food outlets

There are 75 fast food outlets in the district which is a rate of 60.9 per 100,000 people. This is the lowest in Worcestershire and the 40th lowest rate out of 325 local authority areas.

Gov.uk - Fast food outlets—density by local authority

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Percentage of physically inactive adults 2017/18

Sport and physical activity

Sport England active lives

In Wychavon, 24.7% of people aged 16+ were classed as inactive in 2017/18 which meant that they did less than 30 minutes of activity with moderate intensity per week. This was a decrease from 28.5% in 2016/17 and is now broadly in line with the Worcestershire average.

738610828

6008

9555

0

5000

10000

15000

20000

25000

2017 2020 2025 2030 2035

65+ limited a lot

65+ limited a little

4180 5010

6615

11202

0

2000

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6000

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10000

12000

14000

16000

18000

2017 2020 2025 2030 2035

75+

65-74

Limiting long term illness Living alone

Falls Dementia

1763 2101

19072290

125018021303

21171763

3784

0

2000

4000

6000

8000

10000

12000

14000

2017 2020 2025 2030 2035

85+ 80-84 75-79

70-74 65-69

222 266315 454473

768500

1045477

1035

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1500

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2500

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3500

4000

2017 2020 2025 2030 2035

90+ 85+

80-84 75-79

70-74 65-69

Projecting Older People Population Information (POPPI) provide projected numbers of older

people by age category likely to be impacted by a variety of health conditions and the charts

below show projections from 2017 to 2035. Levels of dementia sufferers are set to more than

double overall and there is expected to be more than 5000 more people in the district aged 65+

who will be living alone and 4000 more who are predicted to have fallen at least once in the last

twelve months.

POPPI

Worcs

England

15%

20%

25%

30%

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Older people

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Life satisfaction Worthwhile

Happiness Anxiety

Personal wellbeing

Personal wellbeing in Wychavon

The annual population survey assesses people’s personal wellbeing by looking at four areas: life satisfaction, happiness, anxiety and whether the things in a person’s life are worthwhile. These are rated on a scale from 0 to 10 where 0 is not at all and 10 is completely. The charts below are for the 2017/18 data and show that Wychavon residents are some of the most satisfied, happiest and least anxious in Worcestershire.

Although there has been a slight decline in the most recent figures, all of the measures improved between 2011/12 and 2015/16.

Personal Wellbeing 2017/18 local authority update

Worcs

England

7.0

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England

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Life satisfaction

Worthwhile

Happiness

Anxiety

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Poverty

Child poverty

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5%

10%

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25%

30%

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Before housing costs After housing costs

Fuel poverty

The Campaign to End Child Poverty estimates that 30% of children are living in poverty in the UK, this is one of the highest rates in the industrialised world. They estimate child poverty both before housing costs and after housing costs.

In Wychavon, child poverty after housing costs affected around 19% of children in 2017. This is the second lowest of the districts in Worcestershire but has risen from 17% in 2013.

Fuel poverty in England is currently monitored using the Low Income High Cost Indicator (LIHC). Under the LIHC definition, a household is considered to be fuel poor if: They have required fuel costs that are above average (the national median level) Were they to spend that amount, they would be left with a residual income below the official

poverty line.

In 2017, 4,940 households (9.5%) in Wychavon were fuel poor; this has fallen from 12.7% in 2015. This is below the Worcestershire (10.2%) and national (10.9%) averages. Fuel poverty at local level uses lower super output areas (LSOAs) which are small areas covering around 1,500 residents on average. The LSOAs with the highest proportion of fuel poor households in Wychavon are located are in South Bredon Hill (14.7%), Inkberrow, Upton Snodsbury, Droitwich West, Harvington and Norton and Evesham North ( all between 12.5 and 12.9%).

Children in poverty

Fuel poverty in Worcestershire

endchildpoverty.org.uk — poverty in your area

Gov.uk Sub-regional fuel poverty data 2019

WorcsEngland

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15

Income

Employment

Education

HealthCrime

Barriers tohousing and…

Livingenvironment

2015 rank

2010 rank

The Index of Multiple Deprivation (IMD) is based upon seven domains of deprivation: income, employment, health and disability, education skills and training, barriers to housing and services, living environment and crime. These are weighted and combined to create the IMD.

Wychavon’s current ranking in the IMD is 191 out of 326 where 326 is the least deprived local authority area and this compares to 226 in 2010. Each of the seven domains is plotted below to see how deprived they are and how they have each changed since 2010, the closer to the edge of the chart, the more deprived the domain is.

Deprivation

The barriers to housing and services domain is ranked as much more deprived than the other domains and this looks at:

Geographical barriers – Road distances to post office, primary school, general store and GP

surgery. Wider barriers – Households overcrowding, homelessness and housing affordability

The chart below shows that of the 78 small areas in Wychavon, 48 are in the most deprived 30% for barriers to housing and services compared with five small areas in the most deprived 30% overall. A small area has, on average, around 1,500 residents.

One small area is in the most deprived 10% of all areas across England, this is located in Droitwich West. There are also three areas within the most deprived 20% nationally; these are in Evesham North, Harvington and Norton and a further area of Droitwich West. Of the 78 small areas in Wychavon, 67 are now ranked as more deprived than they were in 2010. The 2015 IMD is the first time that areas in Wychavon have been ranked in the most 20% deprived nationally.

0% 20% 40% 60% 80% 100%

Overall

Barriers to housing andservices

Most deprived Least deprived

Deprivation by small area

Indices of Multiple Deprivation 2015 Wychavon domain ranks*

*326 is the lowest possible

level of deprivation

English Indices of Multiple Deprivation 2015

16

Deprivation The map below shows the overall deprivation decile that each small area falls into, with red being

the most deprived decile.

Most deprived Least deprived

English Indices of Multiple Deprivation 2015

17

MOSAIC

Group

code Group description

Number of

households %

A Country Living 14,621 26.77

G Rural Reality 8,680 15.89

B Prestige Positions 5,251 9.61

H Aspiring Homemakers 4,631 8.48

D Domestic Success 3,931 7.2

F Senior Security 3,295 6.03

N Vintage Value 2,963 5.42

E Suburban Stability 2,744 5.02

K Modest Traditions 2,579 4.72

L Transient Renters 2,401 4.4

M Family Basics 2,041 3.74

J Rental Hubs 1,042 1.91

O Municipal Challenge 424 0.78

I Urban Cohesion 22 0.04

TOTAL 54,625 100

MOSAIC is Experian’s cross-channel consumer classification designed to help understand the demographics, lifestyles, preferences and behaviours of the UK adult population in detail. It classifies all consumers in the UK by allocating them to one of 15 groups and 66 types. 72% of the information used to build Mosaic Public Sector is sourced from a combination of data that includes the consumer view database, which provides consumer demographic information for the UK’s adults and households. The remainder is sourced from the 2011 Census. Over 50% of Wychavon households fall into just three groups: A, G and B. The proportion of each group and the key features of these top three are shown in the table below.

Proportion of household groups in Wychavon

Key features of the top three groups in Wychavon

MOSAIC

group A: Country Living G: Rural Reality B: Prestige Positions

Rural locations Rural locations High value detached homes

Key

features

Well-off homeowners Village and outlying houses Married couples

Attractive detached homes Agricultural employment Managerial and senior positions

Higher self-employment Most are homeowners Supporting older children

High car ownership Affordable value homes High assets and investments

High use of internet Slow internet speeds Online shopping and banking

Channel

preference

Prefer not to be contacted Prefer not to be contacted Email

Post Email Post

Email Post Prefer not to be contacted

18

MOSAIC

Mosaic type Households Key features Channel

preference

A03: Wealthy Landowners

6,801 12.5%

High value large detached homes 1. Prefer no contact

Rural locations 2. Post

Own several cars 3. Email

Most likely to own a horse 4. Landline

Mature married couples 5. SMS

Own both PCs and laptops 6. Mobile call

A04: Village retirement

6,294 11.5%

Retired couples and singles 1. Post

Larger village location 2. Prefer no contact

Likely to be self sufficient 3. Email

Enjoy UK holidays 4. Landline

Most likely to play cricket and golf 5. SMS

Often prefer post for communication 6. Mobile call

G29: Satellite Settlers

4,734 8.7%

Mature households 1. Email

Larger villages 2. Prefer no contact

Close to transport links 3. SMS

Own pleasant homes 4. Post

Online groceries 5. Mobile call

Try to reduce water used at home 6. Landline

G28: Local Focus

2,163 4.0%

Rural families 1. Landline

Rent or own affordable homes 2. Email

Skilled trades 3. Post

Long distance from towns and cities 4. Prefer no contact

Shop locally 5. Mobile call

Online gaming 5. SMS

F24: Bungalow Haven

2,099 3.8%

Elderly couples and singles 1. Post

Own their property outright 2. Landline

Neighbourhoods of elderly people 2. Prefer no contact

May research online 4. Email

Like buying in store 5. Mobile call

Pre-pay mobiles, low spend 6. SMS

D16: Mid-career Convention

1,961 3.8%

Married couples with children 1. Email

Traditional suburbs 2. Prefer no contact

Professional jobs 3. SMS

Likely to have life cover 4. Post

High proportion with mortgage 5. Mobile call

Online grocery shopping 6. Landline

Within each group description there are four to six household types. For example, within the Country Living (Group A) there is Rural Vogue (A01), Scattered Homesteads (A02), Wealthy Landowners (A03), and Village Retirement (A04). The types within each group have a further more defined description, which provides key features and preferences. The top six types within Wychavon are detailed below:

19

20

Satisfaction with the local area as a place to live

Every year since 2009 Wychavon residents have been invited to complete an annual survey to enable the council to gather their views and opinions. In the 2018 survey, satisfaction with the local area remained high at 84% and was the second highest of the Worcestershire districts.

0% 20% 40% 60% 80% 100%

Wychavon

Bromsgrove

Malvern Hills

Redditch

Worcester City

Wyre Forest

Very satisfied Fairly satisfied

Neither satisfied nor dissatisfied Fairly dissatisfied

Very dissatisfied

The level of traffic congestion

Road and pavement repairs

Health services

Public transport

Activities for teenagers

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Jun2017

May2016

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Top five things that need improving

Satisfaction

Respondents are asked to choose the things that they feel most need improving in the district and the chart below shows that traffic congestion has become an increasing area for concern over the last few years, climbing from sixth most in need of improving to the most important. Health services have also risen notably in people’s priorities, climbing from ninth most in need of improvement in 2013 to third in 2018.

The district is one of the top 20 places to live in the UK, according to the Halifax Quality of Life

Survey 2018 and the top in the West Midlands. The survey ranks key local indicators covering:

the labour market, the housing market, the environment, education, health, and personal well-

being. Halifax also produce a rural areas quality of life survey where Wychavon ranks third na-

tionally and a children's quality of life survey where Wychavon ranks the 17th best place to bring

up children nationally.

Quality of life

Worcestershire

Viewpoint

Halifax Quality of Life Surveys - Overall, Rural, Childrens

21

2017 was the first year since 2012 that domestic levels energy consumption have fallen in Wychavon with a slight rise from 17,177 kWh in 2016 to 17,333 kWh. Gas accounts for 74.8% of the total.

Domestic consumption levels are the second highest in Worcestershire for electricity and the third highest for gas.

Energy consumption

Figures for non-domestic energy consumption are the same for 2017 as for 2016 after previous falls and the average consumption per meter was 1,203 mWh. Consumption in Wychavon is considerably greater than in the rest of Worcestershire with gas levels around three or four times higher than the other districts.

Average domestic energy

consumption (kWh) Domestic energy

consumption 2017

Average non-domestic energy

consumption (kWh) Non-domestic energy

consumption 2017

Gov.uk Sub-national electricity and gas consumption statistics: analysis tool

11500

12000

12500

13000

13500

14000

14500

15000

4100

4200

4300

4400

4500

4600

4700

4800

4900

5000

20102011201220132014201520162017

Gas (

kW

h p

er

mete

r)

Ele

ctr

icity

(kW

h)

per

mete

r Electricity

Gas

0 5000 10000 15000 20000

Bromsgrove

Malvern Hills

Redditch

Worcester

Wychavon

Wyre Forest

Average consumption per meter (kWh)

Electricity

Gas

950

1000

1050

1100

1150

1200

1250

64

66

68

70

72

74

76

78

80

82

84

86

20102011201220132014201520162017

Gas (

mW

h)

per

mete

r)

Ele

ctr

icity

(mW

h)

per

mete

r

Electricity

Gas

0 500 1000 1500

Bromsgrove

Malvern Hills

Redditch

Worcester

Wychavon

Wyre Forest

Average consumption per meter (kWh)

Electricity

Gas

22

Renewable electricity

In 2017 over 150,000 MWh of renewable energy were generated in Wychavon with over 66,000 MWh coming from photovoltaics and for the first time municipal solid waste generating over 45,000 MWh. The total generated has more than doubled since 2015.

Renewable energy generation

Carbon emissions Tonnes of CO2 per person (2017)

In 2017, 8.2 tonnes of carbon dioxide (CO2) were emitted per person in Wychavon. This is a 30% reduction compared to 2007. However, this is the highest proportion across the county, and is higher than the Worcestershire and England averages. This can be attributed to a number of factors. Homes in rural areas are often harder to heat and keep warm than those in more densely populated urban areas. The district also has substantially more through traffic than most neighbouring districts and the district has the largest number of industrial and commercial businesses in the county.

Carbon emissions

- 50,000 100,000 150,000 200,000

2014

2015

2016

2017

Photovoltaics Landfill Gas

Municipal solid waste Other

Gov.uk Renewable electricity by Local Authority

2.31.4 1.8

1.6

1.51.5

4.3

2.8 1.9

0

1

2

3

4

5

6

7

8

9

Wychavon Worcestershire England

Industry and Commercial Domestic Transport

23

Waste

Proportion of household waste

recycled 2017/18

Just under 44% of household waste collected in 2017/18 was sent for recycling/composting/reuse which was the second highest of the Worcestershire districts and above the England average. This percentage has remained very similar for each of the last three years in Wychavon, during the same period, the West Midlands has seen a notable decline.

Household waste recycled 2012/13 - 2017/18

Fly tipping incidents

Recycling

Fly tipping

There were 614 reported fly tipping incidents in the district during 2017/18, a return to the levels of previous years after a sharp rise in 2016/17. Incidents on the highway are at their lowest level of the last five years but those on footpaths/bridleways, council land and ‘other’ remain higher than in previous years.

WestMidlands

England

0

5

10

15

20

25

30

35

40

45

50

Bro

msg

rove

Ma

lvern

Hill

s

Re

dditch

Wo

rce

ste

r

Wych

avo

n

Wyre

Fo

rest

%

38%

39%

40%

41%

42%

43%

44%

45%

46%

Wychavon

WestMidlands

England

0

100

200

300

400

500

600

700

800

900

2013-14 2014-15 2015-16 2016-17 2017-18

Other

Private / ResidentialIncidents

Council LandIncidents

Footpath / BridlewayIncidents

Highway

Gov.uk Local authority collected waste

Gov.uk Fly tipping incidents and actions

Other district figures?

24

Crime There were 7,534 crimes in Wychavon during 2018 which equates to 60.1 per 1,000 residents. There has been an overall rise in crime from 7,046 in 2017. Crime types that have increased during this time include burglary, shoplifting and violence and sexual offences.

The ward with most crimes per 1,00 residents was Bengeworth 320.4 and the ward with the least was Bredon 19.4.

There were 3,449 anti-social behaviour (ASB) incidents in Wychavon during 2018 which equates to 27.5 per 1,000 residents.

Across the 32 wards this varies from 79.4 (Evesham North) to 8.6 (Bredon).

2017 2018

Anti-social behaviour 3480 3449 -31

Bicycle theft 91 74 -17

Burglary 787 977 190

Criminal damage and arson 866 900 34

Drugs 154 140 -14

Other crime 145 103 -42

Other theft 815 894 79

Possession of weapons 35 70 35

Public order 335 291 -44

Robbery 29 50 21

Shoplifting 539 713 174

Theft from the person 57 77 20

Vehicle crime 681 592 -89

Violence and sexual offences 2512 2653 141

Crimes only 7046 7534 488

Grand Total 10526 10983 457

Change

596367706767

323226242627

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

201820172016201520142013

Very unsafe

Fairly unsafe

Neither safe nor unsafe

Fairly safe

Very safe

Feeling safe when outside in your local area during the day

Community safety We ask respondents to the annual residents’ survey about how safe they feel in their area during

the day has remained above 90% for the last six years. However the proportion that those that

feel very safe has seen a decline from 70% in 2015 to 59% in 2018.

25

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

201820172016201520142013

Very unsafe

Fairly unsafe

Neither safe nor unsafe

Fairly safe

Very safe

Community safety We also ask respondents how safe they feel in their area after dark. The proportion of Wychavon

residents that feel either very safe or fairly safe has fallen in each of the last five years to 72% in

2018 from a high of 79% in 2014.

Respondents are also asked which issues they consider to be a problem in their local area. The

chart below shows clear rises in several issues over the last few years. It illustrates those that

feel the issues are either a very big problem or a fairly big problem and ‘local area’ refers to the

area with 15-20 minutes walking distance from their home.

The proportion of people who believe that people using or dealing drugs is a problem has more

than doubled since 2014.

Feeling safe when outside in your local area after dark

A very big or fairly big problem in your local area

5%

10%

15%

20%

25%

30%

35%

201820172016201520142013

Worcestershire

Viewpoint

26

House prices

The average sold price in June 2019 was £278,173 compared with £270,173 in June 2018, a

2.9% rise. This was the second lowest percentage increase of the Worcestershire districts and

considerably lower than the overall county figure of 3.8%.

There was a 29% reduction in the number of sales made in April 2019 (140) in comparison with

March 2019 (180). This is a trend reflected in the county as a whole and nationally although to a

lesser degree.

The average price that houses in Wychavon were sold for in May 2019 was £275,192.

The difference between the price paid by first time buyers and those who are former owners is

highlighted below. Both have risen considerably over the last few years but have levelled out

somewhat in the last twelve months, In May 2019 the price paid by the average first time buyer

had climbed by around £47,000 since 2014 to £207,271.

Average house prices in Wychavon

Land registry

house price index

House sales volume change (Apr 18 vs Apr 19)

Change in sold price (Jun 18 vs Jun 19)

£170,277

£207,271

£257,669

£316,114

£223,000

£272,936

£140,000

£160,000

£180,000

£200,000

£220,000

£240,000

£260,000

£280,000

£300,000

£320,000

£340,000

May2014

May2015

May2016

May2017

May2018

May2019

First time buyer average price

Former owner occupier average price

Overall

Malvern Hills

Bromsgrove

Worcester

Wyre Forest

Wychavon

Redditch

Worcs

England

0% 1% 2% 3% 4% 5% 6%

Malvern Hills

Redditch

Bromsgrove

Wychavon

Wyre Forest

Worcester

Worcs

England

-60% -40% -20% 0% 20% 40%

27

House prices

Change in house prices by type Jan 2015 – May 2019

House prices in Wychavon have remained consistently more expensive than the county average across all property types.

In May 2019 the average price for a detached house was £395,313, for a semi-detached property it was £237,917, a terraced property was £184,056 and for a flat it was £134,575.

Across all property types a slowdown in noticeable in the last six months.

Detached Semi-detached

Terraced Flats

Private market rents (April 2018 - March 2019)

Private market rents are

more than in Worcestershire

and the West Midlands

across all property types and

the median monthly rent

between April 2018 and

March 2019 was £754.

This was the highest of the

districts with Bromsgrove the

second highest at £739. 0

200

400

600

800

1000

1200

1400

One bed Two bed Three bed Four or more Overall

Month

lym

edia

n r

ent (£

's) Wychavon

Worcestershire

West Midlands

£270,000

£290,000

£310,000

£330,000

£350,000

£370,000

£390,000

£410,000

£430,000

2015 2016 2017 2018 2019

Worcs detached

Wychavon detached

£160,000

£170,000

£180,000

£190,000

£200,000

£210,000

£220,000

£230,000

£240,000

£250,000

2015 2016 2017 2018 2019

Worcs semi-detached

Wychavon semi-detached

£140,000

£150,000

£160,000

£170,000

£180,000

£190,000

£200,000

2015 2016 2017 2018 2019

Worcs terraced

Wychavon terraced

£100,000

£105,000

£110,000

£115,000

£120,000

£125,000

£130,000

£135,000

£140,000

£145,000

2015 2016 2017 2018 2019

Worcs flats

Wychavon flats

28

Sport facilities

There are 424 sports facilities in Wychavon located at 107 sites. There are:

271 Grass pitches 26 Sports halls 14 Studios 10 Swimming pools 8 Squash courts

55 Tennis courts 17 Health and

fitness suites 13 Golf courses

8 Artificial grass

pitches

2 Indoor tennis

centres

Access to sports facilities Ownership of sports facilities

Membership of a sports club or commercial provider is required for the majority of them and

almost 80% are owned by education providers, the local authority or a sports club.

Education, 37%

Local authority, 24%

Sports club, 18%

Commercial, 15%

Community organisation,

4%

Other, 3%

Free public access

1%

Pay and play13%

Private use18%

Registered membership

use13%

Sports club / community association

55%

Affordable housing

0

20

40

60

80

100

120

140

160

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1

2016/17 2017/18 2018/19 19/20

Number of affordable homes completed

The South Worcestershire Development Plan (SWDP) was adopted on 25 February 2016. The SWDP is a planning framework that aims to ensure development has a positive impact on the environment.

It was jointly prepared by Wychavon District Council, Malvern Hills District Council and Worcester

City Council and will guide development in the area up to the year 2030. The plan has set Wychavon a target to de-liver 7,803 housing units by 2030, which equates to 38.3% of all new units in South Worcestershire.

There have been 1,079 affordable homes completed in Wychavon since April 2016.

29

30

Number of employees in enterprises in Wychavon

0 - 4,79.3%

5 - 9,11.1% 10-19, 5.2%

20-49, 2.8%

50-99, 1.0%100-249, 0.5%

Other, 9.8%

Businesses and jobs

There were 4,682 business ratepayers registered in Wychavon in June 2016. This figure will not include many of the small, home-based businesses that are the bedrock of the economy. The map below shows the locations of the main centres of business in the district.

Typically, the ‘Wychavon company’ is a small or micro enterprise, employing fewer than five people. The proportion of enterprises that employ less than five people (77.8%) is more than in the county (76%) and country (76.7%). Just 10% of enterprises employee ten or more people. The biggest employer in the district is Kanes Foods in Middle Littleton with over 1,600 employees.

31

Count of active enterprises

5,600

5,700

5,800

5,900

6,000

6,100

6,200

6,300

6,400

6,500

2012 2013 2014 2015 2016 2017

Active enterprises

There are 6,425 active enterprises in Wychavon which is significantly more than in any of the other Worcestershire districts and a number that is consistently rising. Wychavon has a higher number of newly born enterprises than the other Worcestershire authorities and the third highest five year survival rate (46.4%). Of 485 businesses which were born in 2012, 225 survived for five years.

Newly born enterprises in Wychavon Births and deaths of

enterprises in Wychavon

235

125 155 190260

195

225

160 115140

225

155

0

100

200

300

400

500

600

Bro

msgro

ve

Ma

lvern

Hill

s

Re

dditch

Worc

este

r

Wycha

vo

n

Wyre

Fore

st

5 year survival

0

100

200

300

400

500

600

700

800

2012 2013 2014 2015 2016 2017

Births

Deaths

In 2017 there were considerably more births of enterprises in Wychavon than deaths.

UK Competitiveness Index

The UKCI provides a benchmark of the competitiveness of the UKs localities. Competitiveness

is considered to consist of the capability of an economy to attract and maintain firms with stable

or rising market shares in an activity while maintaining stable or increasing standards of living

for those who participate in it.

In 2019 Wychavon ranked as 166th most competitive from a total of 379 areas a fall of 27

places from the last index in 2016. Wychavon ranked third in Worcestershire and tenth in the

West Midlands.

Centre for International competitiveness

ONS Business demography

32

Claimant count*

*Claimant count: The number of people claiming Jobseeker's Allowance plus those who claim Universal Credit who are out of work.

Apprenticeship achievements Apprenticeship starts

Employment

Job density Job density is the ratio of total jobs to population

aged 16-64 and this has increased over the last few

years and remains well above the national and

regional averages.

The number of apprenticeships started in the last

year decreased in Wychavon but this was in line

with the other districts. There were 780 starts and

590 achievements in 2017/18.

0

0.5

1

1.5

2

2.5

3

3.5

4

Ju

l-1

5

Oct-

15

Ja

n-1

6

Ap

r-1

6

Jul-1

6

Oct-

16

Ja

n-1

7

Apr-

17

Ju

l-1

7

Oct-

17

Jan-1

8

Ap

r-1

8

Ju

l-1

8

Oct-

18

Ja

n-1

9

Ap

r-1

9

Ju

l-1

9

%

Wychavon

West Midlands

Great Britain

NOMIS local area reports

Out of work benefits

200

400

600

800

1,000

1,200

2014/15 2015/16 2016/17 2017/18

Bromsgrove Malvern Hills RedditchWorcester Wychavon Wyre Forest

200

300

400

500

600

700

2014/15 2015/16 2016/17 2017/18

Bromsgrove Malvern Hills Redditch

Worcester Wychavon Wyre Forest

Wychavon

England

West Midlands

0.70

0.75

0.80

0.85

0.90

0.95

2012 2013 2014 2015 2016 2017

Levels of claimants in Wychavon remain

lower than in the West Midlands and

Great Britain levels despite a recent

upturn in claimants since the turn of the

year.

33

Ratio of median house price to median earnings

Earnings

Median full time salary for full time

workers who live or work in Wychavon

ONS earnings and working hours

ONS house price to resident earnings

£1

95

,00

0

£2

10

,00

0

£2

25

,37

5

£2

45

,00

0

£2

55

,99

5

£2

70

,00

0

£25,2

03

£26,4

05

£27,3

09

£28,0

19

£28,8

13

£29,9

93

7.74

7.95

8.25

8.74

8.889

7.0

8.0

9.0

10.0

£0

£50,000

£100,000

£150,000

£200,000

£250,000

£300,000

2013 2014 2015 2016 2017 2018

Median house price

Median residence based earnings

Ratio of house price to median residence based earnings

The ratio of house price to earnings has risen sharply in the last five years as the median gross

salary has stagnated whilst the median house price has increased by almost £75,000.

The median house price in Wychavon is now nine times the median full time residence-based

salary. This is the second highest in Worcestershire behind Malvern Hills (9.77)

The median annual salary for people who live in Wychavon rose to £29,993 in 2018 and is more

than the county average of £27,900.

The median annual salary for people who work in the district rose to £27,504 in 2018 compared

with the county figure of £25,896, again a gap which has remained similar for each of the last

four years.

Worcs residence

Wychavon residence

Worcs workplace

Wychavon workplace

£20,000

£22,000

£24,000

£26,000

£28,000

£30,000

£32,000

2015 2016 2017 2018 (provisional)

34

Social mobility

The Social Mobility Index assesses the education, employability and housing prospects of people living in each of England’s 324 local authority (LA) areas. The index highlights where people from disadvantaged backgrounds are most and least likely to make social progress.

The index itself is comprised of four areas spanning each major life stage and each one consists of a number of measures. The four areas area early years, school, youth and working lives.

Each of the 324 local authorities in England is ranked on these criteria and an overall rank from 1 to 324 is given to each local authority (where 1 is the greatest level of social mobility for children from disadvantaged backgrounds).

In November 2017 Wychavon was given a rank of 310 which means that it is rated as the 15th worst area for social mobility in England.

The ranking Wychavon was given for each of the four areas is shown below:

Overall Early years School Youth Working lives

310 320 229 297 150

Journey time statistics are produced annually by the Department for Transport and provide

journey times to key services including food stores, education, health care, town centres,

employment centres and transport hubs. These statistics are from the analysis of spatial data

on public transport timetables, road, cycle and footpath networks, population and service

locations.

The chart below shows the minimum average travel time in minutes by walking/public transport

to a range of amenities in Wychavon compared to the rest of Worcestershire and England as a

whole.

GP HospitalPrimary

School

Secondary

SchoolFE College Town centres Food stores

Employment

centres

Bromsgrove 13 53 13 16 20 21 10 14

Malvern Hills 20 61 14 28 34 31 16 29

Redditch 11 25 11 14 18 21 11 12

Worcester 10 30 10 18 21 17 7 10

Wychavon 19 58 13 24 26 23 14 23

Wyre Forest 14 30 11 19 19 17 9 14

Worcestershire 15 43 12 20 23 21 11 17

England 11 39 10 18 21 21 9 13

Travel times

Gov.uk - Social mobility index

Gov.uk - Journey time statistics

35

Tourism The visitor economy is a very important element of the district’s economic base. The most

recent Economic Impact Assessment in Wychavon was completed in 2015.

Key findings were:

3.58 million trips were undertaken to (and within) the district - 3.3 million day trips and 280,000 overnight visits.

Visitors spent approximately £147 million.

This spending supported 3,103 jobs within Wychavon; 2,528 direct tourism related jobs plus around 575 indirect / induced jobs. This equates to just under 5% of employed people in the district.

Overnight trips account for a total of 976,000 nights in the area and 44% of these were made by visitors form overseas.

Day trips by UK residents were made mainly by people from the surrounding hour or so, directly spending £97 million into the local economy.

Overnight visits generated approximately £52.2 million in the area and 45% of this (£23.6 million) was generated by overseas visitors.

As a multi-industry sector, tourism impacts on a variety of business areas, with food and drink

35%

30%

13%

13%

8%

1%

Food and drink

Shopping

Accommodation

Attractions / entertainment

Travel / transport

Maintenance spending

0% 10% 20% 30% 40%

Supporting communities There are 66 parish and town councils in Wychavon and seven parish meetings. These local

councils exist to improve the lives of people in their local community and to give their local

community a voice.

There are hundreds of community groups, clubs and societies across the district covering arts,

sports, older people, young people and much more besides. Many of them are supported by the

district’s three volunteer centres – Droitwich Spa Council for Voluntary Services, Evesham

Volunteer Centre and Pershore Volunteer Centre.

In the 2018 Viewpoint survey 32% of Wychavon residents said that they already volunteer in at

least one of the services that were asked about. The most popular services for volunteering

were countryside and open spaces and maintaining the local area.

Vale and Spa - Wychavon Tourism Action plan 2019 - 2024

Wychavon tourism spend value by sector