dr. annette julius, 04/2008 dr. annette julius daad director of northern hemisphere department...

Dr. Annette Julius, 04/2008

Dr. Annette JuliusDAADDirector of Northern Hemisphere Department

Poland International Education Conference Warsaw 2008

How to attract incoming studentsand not to lose your own – the German Perspective

2Dr. Annette Julius, 04/2008

I. Introduction: DAAD: Goals and Main Activities

II. How to attract incoming students….: Internationalizing German Higher Education

III. … and not lose your own: German Academic International

Network (GAIN)

IV. Conclusion

Outline


The DAAD is...a self-administrative organisation of the German institutions of higher education

with 232 member institutionsand 124 student bodies

Deutscher Akademischer AustauschDienst

I. Introduction: About the DAAD

DAAD stands for...



DAAD Budget 2008

Federal Ministry of Education and

Research65.9 mio € = 22%

Federal Ministry for Economic

Cooperation and Development

25.2 mio € = 8%

Other sources21.9 mio € = 7%

EU50 mio € = 17%

Ministry of Foreign Affairs

136.9 mio € = 46%

300 mio. EUR



Goals and expenditures of the DAAD (2007)

Educational cooperation with

developing countries

Promoting academic, economic,and democratic development

in developing and reform countries

45 mio euros

Internationalisationof German universities

Increasing the international appeal of German universities

(including marketing) and promotingthe international dimension in

German higher education

57 mio euros

PromotingGerman studies and

the German language abroad

Promoting German studies, German language and area studies

programmes (including Lektors) at foreign universities

37 mio euros

Scholarshipsfor foreigners

Promoting young foreign elitesat German universities and

research institutes

62 mio euros

Scholarships for Germans

Promoting young Germanleaders of the future

in their studies and researchabroad (including ERASMUS)

77 mio euros


Information Centres (IC) (48)Regional Offices (14)

The DAAD has 62 regional and local offices world-wide, more than 555 lecturers abroad and 120 Alumni Clubs.


The DAAD's international network


II. How to attract incoming students….: Reasons for internationalizing German higher education

Internationalizing your home

campus

Establishing international

partnerships and cooperation

Shortage of doctoral and postdoctoral

students in some disciplines

Lack of skilled personnelat home

Need for skilled personnel of

German investors abroad

Export-friendly business climate

in partner countries

Student fees as source of (extra)

income

EU-European cohesion

International peace and

understanding

Dialogue between different cultures

Friends and partners among

foreign elites

Political Aspects

Scientific Aspects

Economical Aspects


II. How to attract incoming students….: Internationalizing German higher education

Analysis at the end of the 90s: „Losing Attractiveness“

Decrease in the number of students and researchers from formerly important sending countries like USA, Japan, Korea, United Kingdom, Latin America

Example of competitors like US, UK, Australia, actively promoting their institutions of Higher Education

ongoing „brain drain“ to the U.S. (young researchers,

mainly in natural and bio-medical sciences)

dropping numbers of German students in natural and engineering sciences


II. How to attract incoming students….: Setting aims and objectives for internationalizing German higher education

Position Germany as a relevant global provider for higher education and research

Attract qualified students and researchers from abroad

Export German study programmes

• Develop new attractive study programmes for international students

• Enhance the general framework conditions of studying in Germany for international students

• Start a global marketing and public relations campaign both for the HE system itself and specific programmes of the HEIs


II. How to attract incoming students….: Developing new and attractive study programmes

… by introducing

more than 1.000 international degree programs (50 % taught in English)

400 international Graduate Schools

400 double degree programs

300 summer schools in Germany

quality control: establishing accreditation agencies with internationally compatible standards

programs for short- and long-term international guest lecturers


II. How to attract international students….: Offshore activities by German universities

Bangkok

Seoul

Santiago de Chile (2) Kapstadt

Hanoi

Shanghai (5)

Singapur

Qingdao

Kairo

Kiew

Novosibirsk

Almaty (2)

AmmanTeheran

Suzhou

Sumy

Moskau

Beppu

Rio de Janeiro

Hangzhou

Curitiba

Kalkutta

Homs

KaunasRiga

AnkaraAntalya

Maskat

Tallinn St. Petersburg (2)

Stand: November 2007


II. How to attract international students….: Summer Schools abroad 2008


II. How to attract incoming students….: Enhancing general framework conditions

…such as

improving legislative conditions relating to visa and general status conditions as well as work permits

securing reliable and transparent admission procedures

offering foreign student tutoring and guidance

providing affordable and suitable student accommodation

providing scholarships, e.g. for talented doctoral students

consciousness-raising initiatives and campaigns in Germany

offering more and better opportunities to learn and test the German language abroad (introduction of TestDaF, developing distance learning courses)


II. How to attract incoming students….: Improving legislative conditions

Alleviations realized since 1998

fewer conditions for student visa concerning material security, extension of maximum length of stay to 15 years (incl. doctorate)

expansion of job possibilities for foreign students from third countries

granting long-term perspectives for graduates of German universities from third countries

scholarship holders, postgraduates and scientists are generally allowed to bring along their families and reduction of labour hurdles for spouses


II. How to attract incoming students….: International marketing of higher education

Joint Initiative International Marketing for Study and Research

in Germany

35 institutions and „players“ in politics, economy, and states („Länder“)

GATE-Germany

115 Research and Higher Education Institutions

Organisation


II. How to attract incoming students….: Activities and instruments in international marketing of higher education

„Road shows“,promotion tours

Higher education fairs

Conferences, workshops and consultancy for German HEIs

Global network of information centres

Media campaign, Internet portal


II. How to attract incoming students….: Branding Entities

EuropeanUnion

CountryRegionHEI-group

Higher Education Institution

Institute,School


II. Attracting incoming students….: Results


II. Attracting incoming students….: Countries of Origin

Austria10

France9

Cameroon 8

Ukraine7

Turkey6

Morocco5

Russia4

Poland3

Bulgaria2

China1 26.061

12.423

12.301

9.826

7.190

7.077

5.389

6.928

5.293

4.225

source: „Wissenschaft weltoffen“ 2006

Foreign Students in Germany (nur Bildungsausländer), WS 2005/06

Students Junior-Scientists

1 Russia 2.221 2 China 1.338 3 USA 1.095 4 India 1.084 5 Poland 711 6 Ukraine 425 7 Italy 410 8 Brasilia 405 9 Romania 383

10 France 378 4


II. Attracting incoming students….: Host Countries

Wissenschaft weltoffen 2006

Host Countries Foreign Students

Number %

1 USA 586.316 3,5

2 UK 255.233 11,2

3 Germany 240.619 10,7

4 France 221.567 10,5

5 Australia 188.160 18,7


III. … and not lose your own: German Academic International Network (GAIN)

I. Target group: More than 5.000 post-doctoral German (junior) scientists in the USA

III. Measures

• Annual conferences (San Francisco 2007, Boston 2008)

• Newsletter

• Advertisement of academic job opportunities in Germany

• New York Office

II. Goals: Networking (Cooperation) and support for re-integration in Germany


III. … how not lose your own young scientist for good

Reasons to go the US

- better job opportunities after returning home toGermany

- top level research in the US in the relevant field

- opportunity to work in a famous lab / institution

- learning about methods / techniques that are not being taught in Germany

- recommendation of advisor at home to spend some time in the US

- lack of adequate job perspective in Germany

Top level junior scientists expect:

- attractive, reliable and flexible career-paths

- transparency with view to the rules according to which positions are filled

- Personnel development


III. … and not lose your own: “Excellence Initiative”

Aims:

-enhance international visibility of clusters and institutions of excellence

-support existing excellence in a way that it is internationally competitive

1,96 Billion Euro in five years to support

• 39 Graduate Schools

• 37 Clusters of Excellence

• 9 Institutional Strategies

Review process primarily through international experts


IV.: Conclusion: What is needed in the global „Fight for Talents“ is….

… a joint effort and coordinated approach on the national as well as on transnational levels

…favourable framework conditions

…adequate funding of the HE system

…branding, excellence and specialization

…networking and cooperation.

Dr. Annette Julius, 04/2008

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dr. annette julius, 04/2008 dr. annette julius daad director of northern hemisphere department...

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