2
GENERAL IMAGE REQUIREMENTS p.3 – 4
Rules
Zalora Main Catalog Standard
LIGHTING & COLOR p.5 -11
Photography Setup Option 1 – Studio
Photography Setup Option 2 – White Wall
Lighting Required Standard
Dos & Don’ts
IMMEDIATE REJECT p.12 - 15
Immediate Don’ts
APPAREL DOs vs DON’Ts p.16 – 24
Required Standard
Ghost Mannequin & How To
Dos & Don’ts
Cropping
BUNDLES p.25 - 27
Do’s & Don’ts
PRODUCT p.28 - 42
Photography Setup - Products
Bags
Shoes
Jewelries
Watches
Sunglasses
INDEX
11/2015 – Image Sequence & Crop Guidelines
3
● portrait layout
● with plain background – Light Grey (apparel) , White (product)
● in JPEG format
● minimum 762pixel x 1100pixel and 300dpi in image size and resolution
- this is to ensure image is not pixelated
● Size of file: 2MB max/ per file
● clear and not blur/pixelated
- products are presented as the main focus of the image
- products are presented in a neat and tidy manner
● does not contain any other brand’s logo/name
● no watermarks
* Images that fail to meet these requirements will automatically be suspended
GENERAL IMAGE REQUIREMENTS
11/2015 – Image Sequence & Crop Guidelines
1100px (1)
762px (0.69)
Minimum 72ppi
4
THE IDEAL
CATALOG
The recommended guide is to
ensure good quality images and
consistency throughout Zalora
catalog.
5
LIGHTING & PHOTOGRAPHY
If no suitable model available and professional studio lighting is not achievable, ghost mannequin is highly
recommended for shooting kids wear
Main image presentation is the most important as it is shown on the catalog page.
Model/mannequin stand
straight with arms stretch
straight down.
Turn the apparel inside out if
needed.
Remove any tags if possible or edit
it away later.
Both side should look symmetrical
Apparel on
model/mannequin
Image of the inner part
Flat Lay Method
should be direct top view
Apparel should look as tidy and
straight as possible. Messy
wrinkles must be edited away.
+ =
PHOTOGRAPHY SETUP – OPTION 1 (GHOST MANNEQUIN)
Studio lighting is recommended in order for product to be presented professionally
Ghost mannequin of product is shot against a white background
Well lit lighting with no under/over exposure
Product is displayed neatly with no crumples
LIGHTING & COLOR – REQUIRED STANDARD
8
PHOTOGRAPHY SETUP – OPTION 2 (STUDIO)
CAMERA
• DSLR CAMERA
• 24-105mm lens
• Sycn-Cord or Wireless Flash Trigger
LIGHTING
• 500W/s Monolight • 2400mm Air-Cushioned Light Stand
BACKGROUND
• 2700mm super white seamless background paper
• 3600mm wide background support kit
• 2x 62.5mm (or equivalent) thickness black styrofoam
blockers
GOOD TO HAVE
• 4x 8kg sandbags for weighing down light stand and
background
REQUIRED EQUIPMENTS
9
PHOTOGRAPHY SETUP – OPTION 3 (WHITE WALL)
CAMERA
• DSLR CAMERA
• 24-105mm lens
BACKGROUND
• Clean & plain white wall with exposure to natural sunlight
• 2x 62.5mm (or equivalent) thickness black Styrofoam blockers
REQUIRED EQUIPMENTS
Studio lighting is recommended in order for product and model to be presented professionally
Product and model is bright and attractive, against soft grey background
Overall image does not look dull.
Model’s skin tone looks healthy & radiant
LIGHTING & COLOR – REQUIRED STANDARD
Poorly lit images does not appeal to customers
Strong dark background color Dull colored background and lack
of light makes the overall image
unappealing
Image looks like it is being shot
using a mobile phone camera/low
quality camera.
LIGHTING & COLOR – REJECT
12
IMMEDIATE REJECTS
WATERMARKS
Absolutely no
watermarks of any
kind is allowed
TWO MODELS
One model per item
(unless item is
reversible, multi-
pack, couples wear
See pg. 33
SELFIES
Absolutely no selfies
allowed
MAIN IMAGE IMMEDIATE NO NO’S
DISTORTED/
STRETCHED
Images must
be hi-res and
not stretched
or
compressed
when
uploaded
See pg. 3
LANDSCAPE
Image must be in
portrait and fits the
frame dimensions
with no white spaces
around it
See pg. 3
FACELESS MODEL
Do not crop your
model’s head off
for the main image,
except for
bottoms
Only shoot with
models that are
suitable for Zalora
and your brand
See pg. 35 - 37
BRIGHT
BACKGROUND
Absolutely no bright
colored backgrounds
and walls
See pg. 19
MAIN IMAGE IMMEDIATE NO NO’S
SITTING & DISTRACTING BACKGROUND
Model should be standing to show off the full
outfit
Background must not be dark with foreign
objects
SLEEPING INFANT
Baby clothes should
be shown as ghost
mannequin
See pg.
MAIN IMAGE IMMEDIATE NO NO’S
FOREIGN OBJECTS
Main products must not
be cluttered with other
foreign objects
MANNEQUIN
Absolutely no
mannequin
allowed for both
apparel and
products (main
image)
See pg. 18 - 20
GRAPHIC
PRINTS
Images must
be clean with
no graphic
designs and
wordings on it
ANGLED
PLACEMENT
Must be
arranged and
shot from front
view
DUAL IMAGE
Only one image
per frame is
allowed
16
APPAREL
This is the required standard for non-model shots on ZALORA catalog:
Product must be strictly on white background and well lit
Garment’s shape must be tidy, flattering and accurately presented
APPAREL – REQUIRED STANDARD
Apparel is shown clearly in
tidy manner
Back of apparel is shown clearly in
tidy manner
Detail of apparel shown clearly
in a tidy manner
First image (Front) Second image (Back) Third image (Detail)
Flat Lay on white
background
Flat Lay on designed
background
1 2 3
Apparel is shown clearly in
tidy manner
Back of apparel is shown clearly in
tidy manner
Detail of apparel shown clearly
in a tidy manner
First image (Front) Second image (Back) Third image (Detail)
1 2 3
Cropped bottom
shot is
acceptable
Product on hanger
APPAREL – REQUIRED STANDARD
This is the required standard for non-model shots on ZALORA catalog:
Product must be strictly on white background and well lit
Garment’s shape must be tidy, flattering and accurately presented
Main image presentation is the most important as it is shown on the catalog page.
Bad standard of ghost mannequin will be strictly rejected
Apparel is shot in an untidy
manner
The shape of the garment is
not flattering
Garment is cropped off
Visible mannequin and hanger is
not allowed
Mannequin should be edited out
Too much folds and crinkles
Untidy Ghost Mannequin On Mannequin/ Hanger Bad placement and
crumpled shape
GHOST MANNEQUIN - REJECT
Missing/Cropped
Products should be shown in full
and frontal
Mannequin silhouette should be
straight and tidy
This is the required standard for ZALORA catalog. Model and product must be presented in a clean and tidy manner on a light grey background.
Presentation of the main image is very important in order to portray your products the best on main catalog.
APPAREL – REQUIRED STANDARD
Apparel is shown clearly in
tidy manner
Back of apparel is shown clearly in
tidy manner
Suggested styling of the apparel Detail of apparel shown clearly
in a tidy manner
First image (Front) Second image (Back) Third image (Styling) Fourth image (Detail)
1 2 3 4
Image can be cropped to focus on the main apparel that is for sale – for bottoms only
Presentation of the main image is very important in order to portray your products the best on main catalog.
Apparel is shown clearly in
tidy manner
Back of apparel is shown clearly in
tidy manner
Suggested styling of the apparel Detail of apparel shown clearly
in a tidy manner
First image (Front) Second image (Back) Third image (Styling) Fourth image (Detail)
APPAREL - REQUIRED STANDARD
1 2 3 4
Main Image with scenery background that is NOT acceptable.
Messy and
distracting objects
Inappropriate
location
Dark colored
and messy
background
OUTDOOR – REJECT
Exaggerated
and
inappropriate
pose
Model edited
onto fake
backdrop
Image cropping should show the main apparel in full.
CROPPING – DO & DON’T
Apparel is shown clearly Model and garment
should fill up 60-70% of
the full image
Too much negative and
unwanted space within
the frame
Product view is being
minimized
Apparel is cropped off, not
showcasing clearly what the
product is on main image
Background crop does
not fit the full frame
Ghost mannequin and suitable child model
Ghost Mannequin of product
presented in a clean and tidy
manner.
Flat lay of product presented
in a clean and tidy manner
Suitable model for the
product presented in a clean
and tidy manner.
Suitable model for the
product presented in a clean
and tidy manner.
SUMMARY KIDS APPAREL– ACCEPT
25
BUNDLES
Main image must be ghost mannequin
All products should be arranged from top left to bottom right in a diagonal angle
Apparel is shown clearly in a
decent and tidy manner
Detail of apparel shown clearly
in a decent and tidy manner
BUNDLES – REQUIRED STANDARD
Kids product on model is allowed only if it is shot:
a) Against plain and light grey/white background
b) Presentable with high standard of quality
c) Less than 2 models
Apparel is shown clearly in a
decent and tidy manner
Lighting and model is ideal
BUNDLES – ACCEPT
•
•
•
28
PRODUCT
29
PHOTOGRAPHY SETUP – PRODUCTS
CAMERA
• DSLR CAMERA
• 24-70mm lens
• 2 x 500W/s Monolight with Soft Box
BACKGROUND
• White Table Top
• White Backdrop
• White Cardboard (i.e. A2 size)
• Transparent Acrylic Platform
REQUIRED
EQUIPMENTS
BAGS - REQUIRED STANDARD
First image should be frontal
view of product presented in a
tidy manner
Front view
Second image should show the
side view of product presented
in a tidy manner
Side view
Third image should show the
back view of product presented
in a tidy manner
Back view
Fourth image should show the
detail of product presented in a
tidy manner
Detail view
Main image of product should be presented against white background in a tidy manner
1 2 3 4
Main image of product should be presented against white background in a tidy manner
BAGS - ACCEPT
Product presented on a plain
white background in a neat and
tidy manner
Product on a plain white
background with straps
presented in a neat and tidy
manner
Product slightly angled on a
plain white background with
straps presented in a neat and
tidy manner is still acceptable
Main image presentation which will be rejected
Product on model should be
3rd or 4th image, not the main Part of product is cropped Product must be against white
background only
Messy strap placement
BAGS – REJECT
SHOES – REQUIRED STANDARD
First image must be 90
degree and facing the right
side
Against clean white
background
First image (Side) Second image (Side) Third image (Front &
Top View)
Fourth image (Optional)
Main image of product should be presented against white background in a tidy manner
1 2 3 4
Main image presentation and angle of shoes that are NOT acceptable
SHOES – REJECT
Angle too high/low Busy/unattractive
background
Too much negative space Product presented in
a pair Gradient, dull looking
background.
JEWELRIES – REQUIRED STANDARD
First image shows the product
in a clear and tidy manner
Close up of product’s main
feature.
Detail that customers might
want to see.
Front view Close up view Detail view
Main image of product should be presented against white background in a tidy manner
1 2 3
JEWELRIES – ACCEPT
Product’s main feature
(usually pendent with a simple
chain) on a plain white
background
Product on a plain white
background presented in a
neat and tidy manner
Product on a plain white
background
Product flat lay on a clean
plain background
Main image of product should be presented against white background in a tidy manner
Main image presentation and equipment used for jewelry placement that are NOT acceptable
JEWELRIES – REJECT
Non white background Foreign object in the image Product on a mannequin Scenery background Product On Model
WATCHES – REQUIRED STANDARD
First image should be direct
frontal view of product
presented in a clean and tidy
manner.
Second image should side
view of product presented in a
clean and tidy manner.
Third image should be direct
back view of product
presented in a clean and tidy
manner.
Front view Close up view Back view
Main image of product should be presented against white background in a tidy manner
1 2 3
Presentation and angle of watches that are NOT acceptable
WATCHES– REJECT
Back of product Main product look too small Double image in a frame Product cropped and
doesn’t fit the frame
40
PHOTOGRAPHY SETUP – GLASSES
CAMERA
• DSLR CAMERA
• 24-70mm lens
• 2 x 500W/s Monolight with Soft Box
BACKGROUND
• White Table Top
• Solid White Backdrop
• White Cardboard (i.e. A2 size)
• Transparent Acrylic Platform
REQUIRED
EQUIPMENTS
SUNGLASSES – REQUIRED STANDARD
First image should be direct
frontal view of product
presented in a clean and tidy
manner.
Second image should be 45
degree angled view of product
presented in a clean and tidy
manner.
Third image should be direct
back view of product
presented in a clean and tidy
manner.
Front view Side view Detail view
Main image of product should be presented against white background in a tidy manner
1 2 3 OTHER ACCEPTABLE ANGLE
FOR GLASSES:
• Top angled view • White Background
Main image presentation and angle of glasses that are NOT acceptable
SUNGLASSES – REJECT
Bad background reflection
on the lens
Product not shown clearly
Tag is still on product
Dark colored background Foreign object on image
Pacakaging can be
shwon on the 2nd or 3rd
image