Download - Yummy nummies 01 (2)
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YUMMY NUMMIES
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NATURAL & ORGANIC
CANDIES FOR YOUR SWEET
TOOTH
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BUSINESS BACKGROUND
Natural & Organic Candies
Confectionery
Eco-friendly
Health Conscious
LocationHeadquarter
Kuala Lumpur, Malaysia
YUMMY NUMMIES
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MARKET SIZE
Potential Customers
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Revenues
TOP 5 GLOBAL CONFECTIONERY COMPANIES
Confectionary Company Net Sales 2011 Number of Employees
Factories Worldwide
1 Kraft Foods Co.(Illinois USA) $19.96 billion 98,000 1,683
2 Mars Inc. (Virginia USA) $16.20 billion 65,000 1,353
3 Nestl� SA (Vevey, Switzerland) $12.80 billion 283,000 4,563
4 Ferrero Group (Piedmont, Italy) $9.61 billion 21,600 18
5 Hershey Foods Corp(Pennsylvania, USA) $6.11 billion 14,400 N/A
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Industry Trends
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TARGETED CUSTOMERS
CUSTOMER BACKGROUND
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POTENTIAL COMPETITORS
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MARKETING STRATEGY
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PRODUCTS
HARD CANDIES MILKY CANDIES
SOFT & CHEWY CANDIES
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NATURAL & ORGANIC CANDIES Suitable for “sweet tooth” of all ages
WHY YUMMY NUMMIES:-
• Natural & Organic
• No artificial flavoring
• No coloring
• No additives
• No preservatives
• Contains vitamins
• Supply energy
• Suitable for diabetes
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SERVICES
HOME DELIVERY EVENTS CANDY TRUCKS
CUSTOM MADE SCULPTURE
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SALES STRATEGIES
Online Store Kiosk stand in shopping malls
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SALES STRATEGIES
• Distribute candies to smaller and larger retail companies
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SALES STRATEGIES
Membership PromotionMonthly Subscription Box
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Pricing
RM 8 Onwards- 3 sizes of packaging
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ADVERTISING PRODUCT
YOUTUBE COMMERCIAL SOCIAL NETWORK PAGE
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Management Strategies
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LEGAL OWNERSHIP
PARTNERSHIP(first 2 years) Advantages:
•Easy to establish.•The ability to raise funds increase, more partners able to contribute more funds and borrowing capacity are greater.•Benefits complimentary skills of more people. Wider pool of knowledge, skills and contacts.•Cost-effective as partner specializes in certain aspects of their business.•Provide moral support and more creative brainstorming.
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LEGAL OWNERSHIP
CORPORATION3rd year onwards
• Limited liabilities• Can be transferred from one person to another,
therefore granting corporations an indefinite life.• Easy to raise funds, raise money, owners of
corporations can sell shares to new owners.
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ORGANIZATIONAL STRUCTURE
Functional structure
HEADQUARTERS
PRODUCTION DEPT.
Yincy Tan
FINANCIAL DEPT.
Hazel Crisostomo
MARKETING DEPT.
Alia Nisa
STAFF
HUMAN RESOURCES DEPT
Syasya Janathan
STAFF STAFF STAFF
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FINANCIAL PLANNING
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Starting Point
How much to start ?
Setup Costs RM 90,000 Production Costs RM 450,000 Overhead Costs RM 500,000 ________ Rm1,040,000
Contingency (10%) RM 120,000
Final Amount RM 1,160,000
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CAPITAL INVESTMENT
RM 1,200,0004-main shareholders (RM-300k each)
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SALE FORECAST
Yearly Sales by Product
DESCRIPTION YEAR 1 YEAR 2 YEAR 3
soft candies 250k 500k 800k
hard candies 100k 200k 600k
milky candies 300k 600k 700k
gummy bears 75k 150k 500k
candy sculptures 50k 600k 800k
TOTAL SALES PER YEAR
RM 775,000 RM 2,050,000 RM 3,400,000
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REFERENCES
https://www.business.tas.gov.au/starting-a-business/starting-a-business-from-scratch/choosing-a-business-structure-intro/partnership-advantages-and-disadvantages
http://www.bain.com/publications/articles/management-tools-strategic-planning.aspx
http://www.smallbusiness.wa.gov.au/business-topics/planning-structures/business-structures/
https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/types-of-products-67/business-products-338-4062/
http://www.inc.com/welcome.html?destination=http://www.inc.com/inc5000/list/2014/industry/business-products-services