Download - Yrals - Star Gold Social Media Strategy
Star Gold Strategy
Current Status
• Current focus on Gossip, Masti and News on Big Stars
• Formats are updates / tweets with images
• Target is to maximize reach and engagement leading to virality as a derivative
What’s Missing? Maximum Social Effect
STEPS TO MAXIMIZE
1. CREATE AWARENESS2. BUILD REACH3. ENGAGE
4. INVOLVE5. BUILD RECALL6. EARN LOYALTY
CURRENT STATUS
TWEAK EXISTING APPROACH
1. Create Awareness: Optimize Ads & Targeting
2. Build Reach: Post Timing + Sponsored Stories
3. Engage: Updates & Category Anaylsis
Create Awareness
Build More Reach
• Timings that worked• Timing that didn't• Adjustment
Engage• Categories that worked:
• Categories that didn’t:
• Learnings:
• Suggestion: New Categories
New Category: Did You Know?
Sample (Fun Facts):
New Category: Copy Cat
Sample (Interactive):Yeh gaana kuch suna suna lag raha hai? Ise pehchano? Guess the Bollywood Copy Cat http://www.youtube.com/watch?v=RyAq7m3bL4k
New Category: Viral Memes & Videos
Sample: Salman ka Bachpan ya future Dhinkachika? Jo bhi ho yeh to hit hai boss…http://www.youtube.com/watch?v=R5qhrlPQ44A
What More Can We Do?
3 Steps: INVOLVE, REINFORCE, REWARD
1. Build more RICH CONTENT that builds INVOLVEMENT & furthers Virality
2. Create Experiences that deepen RECALL as a ‘Bollywood Destination’ and Heighten Virality
3. Converting Engagement to EARNED LOYALTY
CREATE CONTENT1. Rich Short Form Videos:
– Previews / Reviews, – Parodies and – Exclusive Content revealed on Social (Interviews with Stars, Movie
Launches, On Sets Footage)
2. Comic Strips and Memes: Building Formats that viral
3. Personalized Content via Customization App (ex Ra One app)
4. Light Games and Challenges
Content Idea 1: Quirky Reviews
Create video content on the Most Hip ‘N Happening in Bollywood
Includes: Gossip, New Films, Promotions & Behind The Scenes
Creative Ref: Ray William Johnson http://www.youtube.com/watch?v=vL56NP5d96Q
Content Idea 2: How It Should Have Ended
Create funny videos with Alternative Endings to Bollywood Films
Humor Style: www.thevigilidiot.com
Creative Ref: How It Should Have Ended http://www.youtube.com/watch?v=seBpXt8_6xs
Content Idea 3: CharacterOption 1: Spot boy
Name: Cutting a.k.a Chotu
Job Profile: Get fatafat special cutting chai
USP: ”Rakhta hai yeh sabki andar ki khabar, saari gupshup hain iske paas”
Benefit: Page can have discussion on rumors and unconfirmed gossip as fiction content
Content Idea 3: CharacterOption 2: Item Girl
Name: Chikni Chameli
Modeled on: SAVITA BHABHI
Job Profile: Dance Appearances, Play the sister or heroine’s BFF
USP: Vanity van ki kahaaniyan suno, ’kiss’ party main kya hua ye hai iska private entertainment
Benefit: Fiction stories from a new perspective. Feeds the voyeuristic fantasies of fans
Content Idea 4: Comic Strip
Illustration Ref: Simple like The Vigil Idiot (http://www.thevigilidiot.com/)Differentiator: Not movies but Gossip, Fiction (if the Stars were lil kids or in space, or on survivor) Language: Hinglish, Not Perverse.
Content Idea 5: Light GamesOption 1: Hangman Game
Contest Name: Ye Haath hamka dede thakur
Concept: Instead of normal hangman, here with each wrong answer we prepare to hang Thakur.
Gameplay: Guess the movie
Content Idea 5: Light GamesOption 2: Face Off Game
Contest Name: Who’s Your Desi Girl?
Concept: Users pick the actress who’s Desi avatar is Hottest
Katrina Kaif Kareena Kapoor
Content Idea 5: Light GamesOption 3: Twister
Contest Name: Golmaal
Concept: Word Jumbles to guess the movie. The image serves as a clue.
Content Idea 5: Light GamesOption 4: Rate Me
Contest Name: Main Ek Numbari Woh Dus Numbari
Concept: Users play the ever popular RATE ME, feeding the voyeuristic emotion of fans
Content Idea 5: Light GamesOption 4: Crossword
Contest Name: Bollywood Gurukool
Concept: Bollywood based crossword, with a new puzzle each week
Benefit: Unlimited engagement content format
Content Idea 6: Social Game
Option 4: Social Antakshari
Contest Name: Funtakshari
Concept: The real game of Antakshari goes digital with users playing with friends. It allows multiple generations of music, song sharing (with video), and competition
Benefit: Familiarity of concept, Virality, content consumption
BUILD RECALL1. Build Reminders via Characters & Applications (ex: 9XM,
College Humor)
2. Reinforce Owned Formats (ex: T20 Quiz, Comedy Premiere League, Ray William or How It Should Have Ended)
3. Offline (via Tv, Print, Outdoor, On Ground)
4. Mobile Applications & Activation
Recall Idea 1: Reminder / SchedulerIdea: Allows users to browse the FPC for the month & set reminders for their picks (My Watchlist)
The Catch: For each reminder the user must invite a friend
Accessibility: Facebook, Tablet, Mobile
OS: iOS & Android
Long Term Benefit: App Learns User Preferences & Recommends Films
Recall Idea 2: Star Gold Playlist
Idea: Allows users to hear tracks on the playlist, watch curated videos clubbed for different moods & Favourite tracks
The Catch: For each favourite the user must invite a friend
Long Term Benefit: App can be a feature for users to seek the Star Gold page without invocation / ads
Recall Idea 3: Trailer Tracker
Idea: An updated list of Latest Bollywood Trailers, with Notification Alerts for New Releases
Long Term Benefit: App can be a feature for users to seek the Star Gold page without invocation / ads
Recall Idea 4: CPL (Topical Brand App)
Idea: Funny snippets from the best of CPL films each week
Benefit: Works as a Sneak Peek / Teasers for CPL films
Ref: Meri Bhains Ko Anda Kyun Maara (Filmy)
EARN LOYALTY
1. Reinforce Characters & Formats
2. Build Rewards for Loyal Users (Viewer Choice Movie Plays): Top Fans, Most Active, etc
3. Incentivize Virality
Loyalty Idea 1: More Character Content
Comic StripsMore Videos
GamesUpdates
Merchandise
Loyalty Idea 2: Jaage Raho
• Most Active Fans (Top Fans): Likes, Comments & Shares• Play All Games (Win / Collect Points)• Most Page Visits• Set Movie Reminders• Create User Generated Content (ex: Own Ra.One Image)
Loyalty Idea 3: Invite2Win
• Users Invite Friends to Earn Rewards• Users Tag Friends to Page Photos / Posts• Users Share Movie Reminders• Share Character Content
THANK YOU!Kenneth JosephClient Services
m: +91 8898391105e: [email protected]