›The start page shows video contents and provides entry points to create something together with other players.‹

A Video-Editing Game for Social Impact

Gameplay as a means of Communication

›Watch what other players created so far and look for something that fits on YouTube.‹‹

›Cut out a clip and append it to the video mix.‹

›Climb the charts together as a team!‹

Competitive Play becomes Cooperative Play

›Award tags and feedback the creations of other players.‹

Negotiate Meaning to enable Cultural Reflection

›Your identity is expressed by the content you contribute and the avatar you choose.‹

Play Together to Overcome Boundaries

›Discover who you’ve played with and become friends.‹