Download - Your Name Institution
LET’S TALK!HOW TO TALK TO FOLKS ABOUT THE ACA AND THE
1,000,000 CAMPAIGN ENGAGE. EDUCATE.EMPOWER
Your NameInstitution
You’re excited and motivated to be a part of this empowering campaign and want to share it with your colleagues, community.
But how?
GOALKNOW YOUR MATERIAL
FEEL CONFIDENT ABOUT YOUR ABILITY
FEEL GOOD ABOUT YOUR APPEARANCE
YOUR MATERIAL• Tool to help you get your
audience to understand your message
• Tool to effectively message on ACA and 1,000,000 campaign
• Tool to efficiently disperse information you are wanting to convey
• Tool for “regrouping” your thoughts
GENERAL GUIDELINES
• PREPARATION
• SIMPLICITY
• ANSWERING QUESTIONS
What you could be thinking…
• “I’ve got to get the facts out there.”
• “How am I going to empower them at the end of my presentation and keep them engaged?”
• “I have to catch my audience.”• HEART• HEALTH• MIND• MONEY
*Putting yourself in your audiences’ shoes – YOU ARE PART OF THE COMMUNITY YOU ARE EMPOWERING
Tailor your message.
KNOW YOUR AUDIENCE
BE AVAILABLE!
• BIO SHEET
• COMMITTED FOLLOW THROUGH
• FOLLOW UP WITH THOSE YOU HAVE REACHED
PREPARATION
• Prepare 3-4 ideas you want to conveyo These are your “communication
points”
• Make a list of questions and issues you anticipate being asked during a presentationo Use these issues to launch
your “communication points”
• Have your best answers ready
• The 3 “S” rule: short, simple, specific
• Most important point first
• Stay on topic
• An idea: Summarize, then elaborate
Example: “Our organization believes in patients before profits, not profits before patients. Let me explain what I mean…”
KEEP IT SIMPLE
DO’S AND DON’TSDO:
• DO think before you speak• DO pause after complete statements • DO sit in silence after you’re done answering questions.
DO listen to folks responses, concerns, needs, etc.• DO respond to negative questions with positive
responses• DO ALWAYS TELL THE TRUTH! Your
credibility is crucial
DO NOT:• DO NOT get angry/argue with the “nay-sayers” in the
audience.
• DO NOT/TRY NOT TO USE JARGON! ESPECIALLY MEDICAL/POLICY JARGON!
• DO NOT worry about formality. Remember, the ACA is personal to folks. Affects health, heart, mind, money.
• DO NOT stifle people’s creativity to change it up. • DO NOT use phrasing such as “Like I said before” or
“Like I explained earlier”• DO NOT LIE! IF YOU DON’T KNOW, YOU DON’T
KNOW, but you will be willing to find out.
THE “QUESTION TRAP”• Either/Or: When answer isn’t “black
and white” – SAY SO!
• CORRECT INCORRECT INFORMATION IMMEDIATELY
• You don’t need to answer the hypotheticals• Help reassure folks that they have the information they need or they will definitely get help to find the answers by DFA
SO, LET’S TALK!
THINGS TO KEEP IN MIND:
1. PITCH
2. RATE
3. ARTICULATION
REMEMBER, THE IMPACT OF YOUR SPOKEN MESSAGE DEPENDS ON HOW YOU SAY IT
APPEARANCE IS EVERYTHING• CLOTHES (Wear what fits the setting)
• JEWELRY
• MAKE-UP
• ENTHUSIASM!
• SMILE!
• BODY LANGUAGE
• OTHER STUFF
REMEMBER, THE IMPACT
OF YOUR MESSAGE DEPENDS ON HOW YOU
SAY IT
THE “BE” ATTITUDES1.BE PREPARED2.BE POSITIVE!3.BE HONEST!4.BE BRIEF!5.BE YOURSELF!6.BE ENERGETIC!7.BE FOCUSED8.BE COMFORTABLE, CONFIDENT, AND TAKE
CHARGE
MOST IMPORTANTLY, HAVE FUN!!!!!
http://www.youtube.com/watch?v=zGGHov_afig
THANK YOU!!!