Download - Your Membership Dilemmas: Solved!
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Your Membership Dilemmas: SOLVED!Elizabeth Weaver Engel, M.A., CAECEO & Chief Strategist
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@ewengel
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Introductions
about me…
about you…
@ewengel
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Is it…Magic?!?
No…it’s consulting!
@ewengel
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The secret is…
@ewengel
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Member Value Proposition
Question: How can we get members to think what we’re doing is valuable?
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Member Value Proposition
Better question: What do our members need and want to be successful?
Which of those needs and wants can we reasonably meet?
@ewengel
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co-create
@ewengel
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Case study: Metal Treating Institute
@ewengel
#MTIStrong
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Member Dues Models
Question: Free membership seems trendy – should we offer free
membership?
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Member Dues Model
Better question: Does our membership model still align with our profession or
industry?
Are there alternatives that might work better?
@ewengel
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Unique!
@ewengel
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Case Study: NICSA
“Let Your Member Data Show You the Way”
http://associationsnow.com/2014/04/let-member-data-show-way
/
@ewengel
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Member Engagement
Question: How can we get our members to do what we want them to
do?
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Member Engagement
Better question: What do our members value?
What reward system can we build around that?
@ewengel
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What THEY…
…not you.
@ewengel
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It’s all about LOVE
@ewengel
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Case Study: Mystery Client
@ewengel
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Now it’s YOUR turn…
@ewengel
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What will YOU do differently tomorrow?
@ewengel
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Keep in touch!
Elizabeth Weaver Engel, M.A., CAECEO & Chief StrategistSpark Consulting@[email protected]/blog