Download - Your Hotel on TripAdvisor
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MetasearchTripAdvisor
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Previews
Your Hotel On TripAdvisor• Business Listings• Metasearch• Strategies & Views
• Instant Booking• Advertising• TripAdvisor Popularity Rankings• Reviews / Responses
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Business Listings & Metasearch
-Top 10%-10% - 25%-25% +
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Metasearch Strategies
TripAdvisor Bidding Strategies• Position• Bid to Volume• Bid to Max
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Metasearch Strategies
TripAdvisor Bidding Strategies• Position• Bid to Volume• Bid to Max• Bid to Only (aka Single Chevron)
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Different View
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Metasearch Strategies
TripAdvisor Bidding Strategies• Position• Bid to Volume• Bid to Max• Bid to Only (aka Single Chevron)• ROAS
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A Brief History of IB
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How it Started…
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TripAdvisor IB
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Pros and Cons of Assisted Booking
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Advantages
Advantages1. Higher Conversion Rates
-Lack of responsive design in booking engines IBE designed for website visitors-Not mobile, but mobile mentality. Notice what Google / TripAdvisor are doing with their own booking models—Click, Click, Book!
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Advantages
Advantages1. Higher Conversion Rates2. Mobile Optimized3. Paid as Commission vs. CPC4. Plug & Play
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Disadvantages
Disadvantages1. Giving up control
2. Less VisibilityManaged CPC usually wins
3. Not just owning, but truly embracing the guest
4. Outsourcing your bookings
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When Not To Use
When Not To Use1. I’m getting double-digit + meta
conversion rates on my own IBE2. I want to own my branded search
terms3. I want more volume / visibility4. I not only want to own the guest,
but have a marketing plan to maximize this.
5. I want control
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TripAdvisor Advertising
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Advertising
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Know Your Reputation
Popularity Rankings1. Review Ratings2. # of Reviews3. Frequency of Reviews4. Search Volume
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Know Your Reputation
Reviews & Responses
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Know Your Reputation
General Content
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Know Your Reputation
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