You Want To Avoid These Survey Pitfalls,
Don’t You?troublesome survey questions
Troublesome survey questions that could affect the reliability and accuracy of your results…
…and how to avoid them.
Leading QuestionsAnswering questions a certain way based on the wording or
structure of them
Example: You like Obsurvey’s new and improved logo, don’t you?
Better phrasing: Do you like Obsurvey’s new
logo?
Loaded QuestionsPush respondents towards a specific answer choice based on socially desirable opinions
Example: Is it terrible for parents to
smack their children?
Better phrasing: Should parents be allowed to
smack their children?
AssumptionsAssume the respondents are
familiar with the specifics.
Respondent may agree with the statement part questions,
but not assumptive part.
Example: Does the lack of courtesy shown by hotel receptionists, in your opinion,
influence the experience of the customers staying at hotels?
Better phrasing: Do you think that customer service can
affects a customer’s experience at hotels?
Jargon & SlangUse words that are direct and familiar to the respondents.
Try not to use jargon, slang, abbreviations or technical
concepts.
Double NegativesWhen two “no” words are used
in the same sentence.
Confusing and can result in respondent answering the
opposite way that they intended to.
Example: Do you agree that boys who play
football is not uncommon?
Better phrasing: Is it common for boys to play
football, in your opinion?
Double Barreled QuestionsSplit questions into more than
one part, idea or meaning, but only allows the
respondent to answer once.
Example: Does your home make you feel safe
and warm?
Better phrasing: Do you feel safe in your home?
and then ask, Does your home keep you warm?
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