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Yellow Letter Marketing
Zach Braunel
YellowLettersComplete.com
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Overview• What are yellow letters• Why they work• What to say on yellow letters• Where to send them• When to send them• Handling the calls
YellowLettersComplete.com
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Yellow Letters Are…• High-response direct mail marketing method
• Path to off-market properties
• Tool that can get property sellers consistently calling you
YellowLettersComplete.com
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Postcards 0.1% - 0.5% Business Mail 1% - 2%0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
Direct Mail Average Response Rate
YellowLettersComplete.com
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Postcards 0.1% - 0.5% Business Mail 1% - 2% Yellow Letters 5% - 15%0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
Direct Mail Average Response Rate
YellowLettersComplete.com
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Why do Yellow Letters generate so many
responses?
• Hand addressed envelope
• Concise message
• Local phone number
• Local return address
YellowLettersComplete.com
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Postage• First Class
o Quick deliveryo Gets postmarkedo Expensive!
• Standardo Usually lands within a few dayso No postmarko Cost savings
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Example of Front of Envelope
Standard First Class
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Return Address Examples
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Letter Templates
• More templates on website
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Popular Mailing List Options
• Absentee Ownedo Purchase Dateo Date of Birth
• Owner Occupiedo Adjustable Rate Mortgageo Purchase Date
• Notice of Default
• Email [email protected] for a counto County, city or zip code
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Target Area• Lead quality vs geography
• Buyers list
• Pull by county, city or zip code
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Mail Timing• Target days for letters to land
• Stagger your mail dates
• Number of touches
• Timing of follow-up letters
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Handling the calls• Take them yourself
• Answering Service
• Train someone
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Postcards 0.1% - 0.5% Business Mail 1% - 2% Yellow Letters 5% - 15%0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
Direct Mail Average Response Rate
YellowLettersComplete.com
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Cost Per Phone Call Received
Mail Piece
Budget Quantity Sent
Average Response Rate
Calls Received
Cost Per Call
Postcard $500 1000 .5% 5 $100Yellow Letter
$500 500 5% 25 $20
YellowLettersComplete.com
Assumptions:49¢ per postcard99¢ per yellow letter
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Contact Us• YellowLettersComplete.com
• 1-888-294-0780
YellowLettersComplete.com