Download - Xpert Summit 2011 Secret Shop
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Secrets of aCampus Visit
Secret ShopperEmily Welsh
Experience Evaluator
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January 2011 Launch10 clients
Stand alone or part of larger consult
Test drive for campus visit consult
Multiple Millennial aliases
Customized
Flat fee (expenses included)
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DeliverablesNo meetings, no presentations
Robust digital written report with photos that evaluates:
•registration•drive to campus•parking & signage•admissions space•information session/interview•tour (route, aesthetic, guide, cues)•evaluations
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“This secret shopper experience may be the biggest help of all to get our visit program to where it really needs to be.” -Marc Grundy, Southern Adventist
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“We really liked the pictures with the captions. You had good insights and we’re anxious to get to work on your feedback.” -Wendy Beckemeyer, Chatham University
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“Wow! I feel like I just got an ‘F’ on a paper. You have given our staff many important points to consider” -Brion Morro, Moravian College
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Can I Tell You a Secret?
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Registration
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Drive to Campus
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Parking
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Signage
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Admissions Space
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Campus Tour
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Customized
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Be Proactive!There are things you can do.
• Identify your areas of concern• Drive to campus• Think about your website • Does your space represent you?• Tour campus once a semester• What are you in control of?
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Secrets of aCampus Visit
Secret ShopperEmily Welsh
Experience Evaluator