Download - Www.eBrandz.com Sunday, June 01, 2014 Search Engine Optimization (SEO) Milind Mody ( CEO )
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www.eBrandz.com Monday, April 10, 2023
Search Engine Optimization (SEO)
Milind Mody ( CEO )
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Introduction to Search Engine Optimization
Your customers see your Advertisement or Listing when they Search
Credit card processing
Google technology places your Advertisement (Paid Result)Natural listings ( By SEO Work )
- Definition
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Why is SEO important from a marketer’s point of view
- SEO pulls more traffic than PPC
- Natural listings are perceived to be non-biased.
- SEO gives better ROI than any other marketing medium.
- No bidding wars or click fraud in SEO
- Helps in creating an online brand.
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SEO – In house or Outsource?
In House
- Small non competitive niche industry
- Very large Company with a team of experienced SEO professionals
- Complex or proprietary business objectives which are confidential in nature
In all other cases, outsource.
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SEO General Advice
- How to estimate a baseline SEO budget
- SEO first OR PPC first ?
- How much time it takes to see SEO results ?
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SEO Basics.
Keyword Research
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- Competition Analysis : (Page Rank, links, paged indexed)
SEO Basics. ( Contd. )
Page RankLinks
Paged indexed
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- Keyword Selection(Proper Keyword Selection can make or Break SEO campaign)
- Off page Optimization
- On page Optimization
SEO Basics. ( Contd. )
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On Page SEO
Page Structure and layout Title Tag and Meta tags
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On Page SEO ( Contd. )
Hx tags
H1 tag<h1> </h1>
H2 tag<h2> </h2>
Good content with correct keyword density
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FilenamesImg Alt tags
On Page SEO ( Contd. )
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Simple Sitemap -Google Xml sitemap
On Page SEO ( Contd. )
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- Google Webmaster tool where you can check crawling stats, link stats and errors in the site.
- Below is a summary for a Website:
On Page SEO ( Contd. )
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Page Structure and Layout
Table Vs CSS (two column / three column layouts)
menu Content
Layout without table trick
Empty Cell
Content
menu
Layout with table trick
Instead of this You would get this
Coding for Table Trick<table><tr><td><!-- an empty table cell --></td><td rowspan="2">The content of the page goes here. </td></tr><tr><td>The navigation menu goes here.</td></tr></table>
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Off page Optimization
- Directory submission : A few important paid and free directories
Yellow Pages Submission
Local Directory submission
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Off page Optimization ( Contd. )
- Link popularity development
AWebsite
One Way Links : A site links to B site but there is no link from B to A
BWebsite
Two Way Links : A site links to B site and B site links back to A site
AWebsite
BWebsite
Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)
AWebsite
BWebsite
C
Main Website
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- Article submission
- Links from online Press Releases and Blogs, RSS Feeds
Off page Optimization ( Contd. )
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Online Press Release submission
- Include keywords in your Title
- Hot link keywords with your URL if possible
- Include link to Press Kit on your website
Internet Marketing
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Social Search Optimization
- Useful Blogs
- Articles and whitepapers
- Viral Videos
- Customer reviews
- Free Tools
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Most common SEO mistakes
- Temporary redirect on home page
Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp
In such a case, it is quite difficult to promote www.remit2india.com.
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Most common SEO mistakes ( Contd. )
- Flash only website
- Click to enter website
- Ad hoc addition and deletion of pages
- Targetting one word or too generic keywords
- Unusual file extensions
.ift
Replace “?” with “/” and “=” with “-“ and “&” with “_” .
http://www.lampusa.com/index.asp/pageAction-VIEWPROD_ProdID-20785_HS-1
- Too many dynamic variables in website url
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Questions and Answers
Questions Answers
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Thank you