Download - Www.djingle.com Hyper-Distribution Solutions Contact : : +33 (0)9 52 055 055 : [email protected]
Awarded by OSEO and French Ministry of Research
Best IT (Capital IT 2004) and Best'Innov (Capital IT 2006)
• Djingle is an software company expert in Content Predictive Delivery technologies since 2002, awarded by 2 leading RnD public agencies:
• The Djingle Hyper-Distribution Platform allows to improve content delivery over IP:
• Making Internet infrastructure infinitely scalable• Killing distribution costs (up to 90% savings on bandwidth costs and server
loads)• Guaranteeing HD Video Quality• Increasing ARPU and users’ loyalty thanks to One-to-One Predictive Delivery
• Our mission: • Helping media to face online video market boom• Helping Brands and corporates to enter eCRM 2.0 strategies developing video
marketing
Djingle: Company profile
Main clients Partners
Etc.
Main references
Djingle won prestigious Travolution Award 2008 for “Widget by Air France”.
•Video consumption drives Internet traffic explosion: Video on Demand, Personal TV, P2P, UGC, sharing sites, etc.
• 15/30-year old now spend more time on Internet than in front of their TV sets
• Video will drive 90% of the global Internet traffic in 2012
BUT•Huge distribution costs
Bandwidth costs + server loads: when users nb
Limited infrastructuresNo scalabilityVideo availability and quality NOT guaranteed (peaks)
Success penalty
Video over Internet: opportunities and challenges
Vincent Dureau, Head of TV technologies @ Google, Feb. 2007
« No web infrastructure, even not Google's one, could face video revolution »
« Nobody will be able to provide the quality of service people will expect »
Julien Coulon, Senior Executive @ Akamaï, Nov 2008
« The Internet won’t scale for video over IP »
Value proposition #1
Hyper-Distribution
Reversing the success penalty
• Bandwidth costs and server loads
• Unlimited scalability
• Guaranteed video quality (HD) and availability regardless to peaks
• Dynamic behavior-based One-to-One push
Boosting audience at no cost ARPU Increasing users’ loyalty Improving users Database knowledge
• Developing and dematerializing eCRM
• One-to-One Advertising ARPU
• Improving Quality of Experience (QoE):• Widgets, media players• New services (podcasting, desktop alerting,
offline playback, dynamic EPGs, recommendation engine)
• Demonstrating your innovation capacity, entering the Web 2.0 era
Main value propositions
90%
Proposition de valeur #2
Predictive delivery
The right content to the right user
• Killing bandwidth costs: You only pay the bandwidth consumed from your server or CDN.
Each Peer providing its own resources does not cost a cent!
From 50 to more than 90% of bandwidth costs saved
• Reducing server loads: Your server or CDN is freed and made available for ever
more users.
• Unlimiting scalability: The more users you have, the more seeds are available to
serve the content. The scalability is theoretically unlimited.
• Making HD quality possible
• Distribution under central control:
• Delivery parameters monitored in real-time in order to improve distribution efficiency and insure availability
Peaks smoothing Zapping time improved (canceled), No (re)buffering
• Security (Double DRM approach)
Value proposition #1: Reversing the success penalty
• Push = automatic distribution of contents to users upon their choices as well as a dynamic behavior-based analysis
• Boosting audience at no costs
• Developing sales and marketing
• Improving users’ loyalty
• Developing eCRM strategies
• Initiating new usages:• Video Podcasting & Desktop Alerting• Offline playback• One-to-One recommendation engine• Enering C-to-C (Consumer to Consumer) and community strategies
• One-to-One advertising
BUSINESS CASE: Tiscali Player• Views x14 in only 3
months• Videos penetration:
73%
Value proposition #2: Delivering the right content to the right user
Impact of video on sales: +326% on bestbuy.comSrc: Bestbuy.com, 2007