![Page 2: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/2.jpg)
Online Personal Branding
How to find, create and alter the online (first) impression you make
![Page 3: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/3.jpg)
Now please introduce yourself
- Where are you from- Study- Research topic(s)- Hobby- Motivation to be here
![Page 4: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/4.jpg)
Maastricht University - the brand (and its sub-brands)
http://www.brochures.maastrichtuniversity.nl/strategic-programme/en/core\
![Page 5: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/5.jpg)
Online Communicationin Higher Education
![Page 6: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/6.jpg)
Say it’s 2025...
![Page 7: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/7.jpg)
![Page 8: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/8.jpg)
![Page 9: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/9.jpg)
![Page 10: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/10.jpg)
![Page 11: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/11.jpg)
![Page 12: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/12.jpg)
![Page 13: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/13.jpg)
The golden triangle in online communication
![Page 14: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/14.jpg)
![Page 15: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/15.jpg)
![Page 16: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/16.jpg)
![Page 17: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/17.jpg)
![Page 18: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/18.jpg)
![Page 19: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/19.jpg)
![Page 20: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/20.jpg)
Introduction to social and online media
The impact of online media on today’s society
![Page 22: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/22.jpg)
Definition of social
The term social refers to a characteristic of living organisms as applied to populations of humans and other animals.
It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.
Morrison, Ken. Marx, Durkheim, Weber. Formations of modern social thought
![Page 23: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/23.jpg)
Definition of social media
Social media has been broadly defined to refer to ‘the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships.’
Murthy, Dhiraj (2013). Twitter: Social Communication in the Twitter Age. Cambridge: Polity. pp. 7–8. ISBN 978-0-7456-6510-8.
![Page 24: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/24.jpg)
![Page 25: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/25.jpg)
![Page 26: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/26.jpg)
Some examples of Online Personal Brands
This could be you
![Page 27: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/27.jpg)
Rolf Hut
I am a scientist at Delft University of Technology. I solve my problems using a MacGyver attitude. I build measurement devices using scavanged parts from consumer-electronics. I connect existing online data sources to answer relevant scientific questions. I encourage my students to learn by discovering, building and doing.
![Page 28: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/28.jpg)
![Page 29: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/29.jpg)
![Page 30: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/30.jpg)
Erik Scherder
Erik Scherder is professor Clinical Neuropsychology at the Vrije Universiteit Amsterdam and professor in Human Movement Sciences at the Rijksuniversiteit Groningen. His main research topics are:
1) effects of non-pharmacological interventions (including physical activity) on cognition, behaviour, and the sleep-wake rhythm of the elderly (with and without dementia), and people with an intellectual disability;
2) the influence of various types of dementia and intellectual disability on multiple components of pain.
![Page 31: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/31.jpg)
![Page 32: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/32.jpg)
![Page 33: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/33.jpg)
Canan Ziylan
I am a PhD candidate who loves doing nutritional health research with older adults.
I write about:
Education
Events
News
PhD life
Publication
Research
![Page 34: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/34.jpg)
![Page 35: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/35.jpg)
![Page 36: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/36.jpg)
Coffee break
15 minutes
![Page 37: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/37.jpg)
Know Thyself
How do you want to be found / what are your topics?
![Page 38: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/38.jpg)
Who am I?
![Page 39: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/39.jpg)
Who am I?
![Page 40: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/40.jpg)
Do
Who are you?
![Page 41: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/41.jpg)
Search & monitoring
What do you find if you Google yourself? What are people saying about you and your topics?
![Page 42: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/42.jpg)
![Page 43: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/43.jpg)
Search
![Page 45: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/45.jpg)
what happens when we google you...
![Page 46: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/46.jpg)
![Page 47: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/47.jpg)
![Page 48: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/48.jpg)
![Page 49: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/49.jpg)
![Page 50: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/50.jpg)
Search beyond Google:
Professional online media monitoring tools
![Page 51: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/51.jpg)
![Page 52: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/52.jpg)
![Page 53: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/53.jpg)
![Page 54: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/54.jpg)
OBI4wan Search
How to turn your keywords into an OBI4wan serch query
![Page 55: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/55.jpg)
![Page 56: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/56.jpg)
https://horizon.obi4wan.com
![Page 57: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/57.jpg)
![Page 58: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/58.jpg)
![Page 59: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/59.jpg)
Try search queries in OBI4wan
![Page 60: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/60.jpg)
Creating reports
![Page 61: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/61.jpg)
![Page 62: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/62.jpg)
![Page 63: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/63.jpg)
Create report around your topic and present your findings
10 minutes to create a report
![Page 64: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/64.jpg)
Lunch
30 minutes
![Page 65: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/65.jpg)
(top) authors, (top) mentions and (top) influencers,
Find your online peers and ambassadors
![Page 66: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/66.jpg)
![Page 67: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/67.jpg)
![Page 68: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/68.jpg)
Find out about your authors, mentions and influencers
add these items to your reports and play with them
![Page 69: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/69.jpg)
Present your findings
![Page 70: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/70.jpg)
Side-step:Video assignment
Use your smart phone
![Page 71: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/71.jpg)
Present your videos
![Page 72: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/72.jpg)
Coffee / tea
15 minutes
![Page 73: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/73.jpg)
Choose wisely
Combination of goal, stakeholder, topic(s) and means
![Page 74: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/74.jpg)
![Page 75: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/75.jpg)
![Page 76: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/76.jpg)
![Page 77: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/77.jpg)
![Page 78: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/78.jpg)
![Page 79: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/79.jpg)
![Page 80: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/80.jpg)
![Page 81: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/81.jpg)
Choose your ideal combination
![Page 82: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/82.jpg)
How to claim your topics
Some (fictual) examples
![Page 83: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/83.jpg)
Self driving cars are the future of transport
![Page 84: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/84.jpg)
Self driving cars are the future of transport
I believe self driving cars are the future of all transport in the whole world because people are the most dangerous aspect in driving today.
Eliminating the human factor will:
- Diminsish human casualties in traffic to nearing 0%
- Solve traffic jams because vehicles will interact and optimise supply and demand
- Optimise the “fuel” needed to move vehicles from A to B
- Minimise the travel time for every human and give insight in ETA (or: gauranteed time of arrival)
![Page 85: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/85.jpg)
Search
![Page 86: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/86.jpg)
Executing my expertise in the self driving car conversation
- Find and follow the experts on self driving vehicles
- Create columns in Twitter with a search query
- Engaging in relevant tweets that other people send out
- Create engaging content (tweets) around self driving
- Retweet with comments
![Page 87: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/87.jpg)
![Page 88: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/88.jpg)
![Page 89: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/89.jpg)
Create a personal brand around healthy treats for kids
![Page 90: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/90.jpg)
Create a personal brand around healthy treats for kids
BecauseI am convinced that children will be happier and healthier when they eat and drink
less sugar.
I am convinced that it is up to the parents to make a change here.
![Page 91: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/91.jpg)
![Page 92: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/92.jpg)
![Page 93: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/93.jpg)
![Page 94: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/94.jpg)
![Page 95: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/95.jpg)
How to find “news hooks”
![Page 96: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/96.jpg)
![Page 97: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/97.jpg)
![Page 98: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/98.jpg)
![Page 99: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/99.jpg)
![Page 100: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/100.jpg)
![Page 101: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/101.jpg)
![Page 102: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/102.jpg)
![Page 103: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/103.jpg)
![Page 104: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/104.jpg)
![Page 105: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/105.jpg)
![Page 106: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/106.jpg)
![Page 107: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/107.jpg)
![Page 108: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/108.jpg)
![Page 109: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/109.jpg)
How to create a content calendar
To capitalize on your inspiration
![Page 110: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/110.jpg)
![Page 111: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/111.jpg)
![Page 112: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/112.jpg)
![Page 113: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/113.jpg)
![Page 114: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/114.jpg)
![Page 115: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/115.jpg)
Create your own content calendar
![Page 116: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/116.jpg)
Two to present their content calendar
![Page 117: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/117.jpg)
Wrap up
Some (fictual) examples
![Page 118: Workshop online personal branding for PhD's Maastricht University](https://reader035.vdocuments.mx/reader035/viewer/2022062522/58aa660b1a28ab5a7a8b5cd3/html5/thumbnails/118.jpg)
Good luck, have fun andsee you all on October 17th