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FASTER
COMPLEXER
CONNECTIVITY
1
TRENDS
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Tijdperk van verandering of
Verandering van tijdperken?
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Changing markets
Changing business models
Changing behaviour
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Startup SWEETSPOT
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Hoe ziet media landschap er uit?
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MAAK SELECTIE
MIND YOU
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2
WAAROM ONLINE?
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WAAROM ONLINE?
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LEAN MARKETING
• Analytics • Mail automation • SEO • Social • Monitoring
Marketing 2.0… 3.0… 4.0 !!!
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STORYTELLING &
PEOPLE FOLLOW
PEOPLE
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Q1
FASE 1:OWNED MEDIA FASE 2: SOCIAL + EARNED MEDIA FASE 3: PAID MEDIA
Q2 Q3 Q4
DIGITAL PROPERTIES - Website - Blog - Mailinglists
EMBASSIES - Twitter - Facebook - Youtube - LinkedIn
INFLUENCERS - Blogosphere - Loyalty - Partnerships
MEDIA & PR - Netwerk - Business portals - Endorsements - etc.
ADVERTISING - Banners - Blog - Endorsements - Affliliate
CONTENT - Reviews - CURATE - Endorsements
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3
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IT STARTS WITH WHY
1. WHY visie&belofte = Waarom wij?
2. HOWtactiek = Welke tools zet je in?
3. WHAT strategie = What’s in it for them?!
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Kickk SWEETSPOT
Online zichtbaarheid
Helder verhaal
Presenteer je zelf
Is het verhaal wel goed
vormgegeven?
Ben je online
vertegenwoordigd?Verhaal
onderscheidend
genoeg?
Succesvolle Kickkstart
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Presentatie Website Marketing++
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= Structuur
Online zichtbaarheid
Helder verhaal
Presenteer je zelf
= Verzorgd
= Compleet
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4
10_TIPS & TRICKS
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#1
Vind uit waar je klant zich
(online) begeeft
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#2
Gebruik goede monitoring tools
MAILCHIMP E-mail marketing
HOOTSUITE Social media dashboard
HOTJAR Website optimization
SURVEY Online surveys
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Anders zoeken, betekend
anders profileren
#3
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Gebruik visuele
brainstorm tools
#4
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Verdiep je in online marketing
#5
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#7
MUST READ leer hoe een verhaal
blijft plakken
#6
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#7
MUST READ ontwikkel >>
meet >> leer >>
#7
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Ga na welke route je klant aflegt
#8
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Experimenteer! Get out of the building
#9
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Gebruik Kickk! ;)
#10