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"Getting Social with your LGBT Employee Network”
Workplace Pride Conference 20 June 2014Social Media: How it impacts your business and your LGBT/
Diversity Goals
By Marion Mulder
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It starts with a clear objective
Reach and connect the community
As a community interact with others
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Getting social
Social isn’t about online
Its about human interaction
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Digital is the New Normal
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Reach and connect the community……
Where is Waldo?
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What makes our community special?
• A diverse group of people with an instant binding factor of recognition: their sexual orientation & gender identity
• 6 degrees of separation – the strengths of weak ties
• Very active online
• Visibility versus Privacy
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Tools you can use
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A real live example: #LWAW2012
The Challenge: Where are the women? Organise an event with 20+ (LBT) women speakers and ±100 (LBT) women participants
Facebook group LWAW
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Facebook group Workplace Pride Women
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Linkedin group Workplace Pride Women
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The Challenge: Connecting the Workplace Pride community and interact with others
A real live example: #WorkplacePride
website
Facebookpages
Facebook group Workplace Pride Women
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Linkedin group Workplace Pride
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Linkedin group Workplace Pride Women
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Linkedin Groups
Facebook group Workplace Pride Women
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FacebookGroups
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Our culture*
guides usConversation Management
*) Culture = that what you stand for
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Content & Conversation Calendar
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Curation
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Not everyone is going to participate equally – and that’s fine
The 1% rule of the internet
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Hostmanship
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Communities: “Run it like an amateur”
Amateur [French] = “Doing something with love”
Intrinsic Motivation• Autonomy• Mastery• Purpose
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Marion MulderEmail: [email protected] |[email protected]
Skype: Muldimedia Sites: www.muldimedia.com |www.workplacepride.org
Blog: http://www.thedigitalworkplace.nl LinkedIn: www.linkedin.com/in/marionmulder
Twitter: @muldimediaFacebook (me): https://www.facebook.com/muldimedia
Facebook page: https://www.facebook.com/pages/MuldiMedia/228780977165355 Youtube: www.youtube.com/user/Muldimedia Slideshare: www.slideshare.net/Muldimedia
T: +31 6 42 111 245
Keep in touch!