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Word PowerUsing suffixes &
Sales and marketing
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Brainstorming
Look at the following words and tell
us what part of speech each word is.
health healthy
interest interesting
decide decision
n. adj.
n./ v. adj.v. n.
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An English word can have several
derivatives. Many English words
share the same root word even though
they have different meanings or parts
of speech.
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• How are these words formed?
• When you come across unfamiliar
words, do you often use the knowledge
of word formation to guess their
meanings? If so, can you give some
examples?
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We can create adjectives by adding
suffixes to nouns or verbs. Read the
dialogue on page 6 and think about
how the adjectives in blue are formed.
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Below are some of the different suffixes
used to form adjectives:
Noun
+ y
+ l
y
+ ic
+ al
+
ous
+ f
ul
health healthy
week weekly
hero heroic
origin original
danger dangerous
help helpful
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Verb+ ed
+ ing
+ able
+ ive
amaze amazed
excite exciting
enjoy enjoyable
attract attractive
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Read the advertisement on page 6 and fill
in blanks. Form adjectives by adding the
correct suffixes to the words in brackets.
Answers:
1. ________ 2. ________ 3. ________
4. ________ 5. ________ 6. ________
7. ________ 8. ________ 9. ________
lovely attractive boring
energetic friendly enjoyable
wealthy lucky fantastic
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Some common suffixes:
Suffix Meaning Examples
-ical having the quality
of
-able having the ability of
-ous like, full of
-ful characterized by
-less without
practical
believable
adventurous
handful
careless
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Some common prefixes:
Prefix Meaning Examples
un- not
in- not
dis- opposite
re- do again
mis- badly or
wrongly
unfair, unhappy
incorrect, invisible
disable, dishonest
rewrite, retell
mistake, misdirect
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Suppose you own a small ice cream
shop and people from your local area
like your ice cream very much. You
have many customers and your shop is
doing very well. Now you would like to
expand your market and sell ice cream
in another area. However, there is
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already an ice cream shop there. What
could you do to make sure that your new
shop would be successful? Think about
the following questions:• Do you think that the people in the
other area will have the same taste in ice
cream as the people in your local area?
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• In order to make your new shop
successful, do you think you would
need to know about your competitor?
• What else do you need to do?
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Read the passage on page 7. Focus on
the meanings of the sales and marketing
terms. You can compare your sales plan
discussed before with the ideas
introduced in this part. No matter what
you are trying to sell, the basic rules of
sales and marketing are always the
same.
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market research
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sales & marketing
department
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market leader
market share
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sales figures
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Read the dialogue in Part B and finish it
with the blue words/phrases from Part A.
Answers:
1. _____________ 2. ________________
3. _____________ 4. ________________
5. _________________________________
6. _________________________________
market share sales figures
consumers market research
sales & marketing department
sales targets
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Homework
• To go over what you’ve learnt in
this lesson.
• To preview the next part
Grammar and usage.
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