WLE Basics
Pho
to: P
rue
Lone
y/IW
MI
A program of Strategic Research Portfolios (SRPs)….
• Irrigated Systems• Rainfed Systems • Resource Recovery and Reuse • River Basins• Information Systems• Cross-cutting: Poverty, institutions and gender and ecosystem
services
…focusing initially on ‘known‘areas
Organizing research around a conceptual framework of basins and landscapes
Impact Pathways
Activity clusters Irrigation• Water Management Solutions for the Eastern Gangetic Plains• Improving adequacy, reliability and equity of water for food security and poverty
alleviation in Asian canal systems• Irrigation for Food, Financial, Environmental and Nutrition Security in Sub-Saharan
Africa
Rainfed systems• Reducing risk in rainfed landscapes through improved agricultural water management• Enhancing availability and access to water and land for pastoralists• Diversify farming systems and increasing biodiversity to maintain and improve
productivity and restore ecosystem services in resilient landscapes• Increasing productivity and resilience of farming communities by recapitalizing soils
and reducing degradation of landscapes• Sustainably intensify farming activities by revitalizing productivity and improving eco-
efficiency in rainfed landscapes
Activity Clusters (Cont)
RRR• Improved food safety and security through safe wastewater and excreta reuse• Applying business approaches to the recovery of nutrients, water and energy from
domestic and agro-industrial waste resources
River basins• Sustainable, efficient, and equitable allocation of water, land and energy resources and
their benefits in river basins• Managing water resources’ variability and re-thinking storage in basins for enhanced
food and livelihoods security• The water-energy-agriculture nexus: unpacking the tradeoffs and reducing pressures on
the poor
Information Systems • Decision analysis • Institutionalizing Soil Health Surveillance Systems in Africa• Agro-ecosystem health metrics and monitoring
Marketing, Communication and KM in WLE
• WLE is predicated on assumption that major changes are needed in Knowledge, Attitudes and Skills to address how ecosystems are managed to reduce poverty
• Comms and KM has an emerging focus on– Internal communication – Partnership engagement– Program coherence – Linking to global processes – Utilization and presentation of information from
centers
Principles we are working around
• Close relationship with IWMI comms – complementing what they have rather than duplicating.
• Decentralized - Leverage capacities of partners and supporting their work
• Don’t lock ourselves into systems yet (need to start though)
• Focus on utilization and developing products for different target groups
• Work with the coalition of the willing – build up alliances
• Flexible, iterative, participatory
The WLE Comms network
Program level
Partners
SRPs
Gender, Poverty and Institutions
ESS and R
Basins- landscapes
Partners- Decentralized approach- What do the partners want from the
core team?- What does it mean from CRP to
CRP?- How to partmer’s comms/KM
support Basin/activity cluster or SRPs
Program LevelIntelligence gathering at the global levelMediaGuidelines (documentation, branding etc)Vehicles across the program- products and processesResponsible for ensuring commitment from partners at the program levelHelp achieve program impactDevelop comms that we can evaluate and measure
Activity clusters
SRPs- ESS involvement- Commitment to program- Story gathering- Identifying risks/opportunities
Basins- National/Regional partners- Story gathering
STRATEGY 1
MC&KFor
Research into Use
STRATEGY 2
MC&KacrossCRP5
Messaging
Uptake of
research results
Influencing the global agenda
Making information
and knowledge
accessible
Positioning & Brandingof CRP5
Relationship
building with
partners
Internal
communications
& knowledge
sharing
2A
2B
2C
1A
1B
1C
1D
Programmatic Areas of Work
Highlights: Internal Communication
• Wiki• Yammer• Monthly updates• Face-to-face • Support to workshop facilitation and
documentation • Komms Klinics
Highlights: Engaging partners
• Support to workshop facilitation and documentation
• Comms workshop• Face-to-face meetings• Communicating CRP updates
– Monthly updates– Yammer
Highlights: Messaging
• Support to strategy development
• Blog • Website • Promoting WLE at
global/regional events
Highlights: Influencing the global agenda
• Launching WLE – Planet Under Pressure (PUP)– Stockholm World Water Week (SWWW)
• Presence at strategic events– SWWW– GCARD
Areas to continue to develop
• Management information systems: collection of outputs, data management, support program information systems
• Branding and publishing guidelines• KM to support activity cluster development
and Regional/basin strategies
WLE Communication & KM challenges
• Internal sharing and communication: Developing tools which support effective internal communication
• Capacity building: changing attitudes & behaviors of partners towards comms & KM
• Messaging: Clearly defining the target and development outcomes it wants to achieve
• Linking research and KM processes to achieve impacts
• Engaging partners effectively – not duplicating efforts, building on their strengths and interests– Building partnerships across CRPs
What we are looking to achieve this week?
• Build a network of comms/km staff from partner organizations – clarify roles and responsibilities – Build ownership and interest
• Derive some principles for how we work and potential entry points • Develop agreements on how to move forward in certain areas, such
as building blocks– Repositories, internal communication, opportunity funds
• Develop innovative ideas for comms/KM and how can support WLE • Developing a compelling story – a learning process within WLE –
how can we use existing tools (blog, website, wiki, yammer, etc) • Develop a 6 month plan