Download - Witi nov 2013
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5 RIDICULOUSLY SAVVY ACTIONS TO RAMP UP
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WOMEN IN TECHNOLOGY SOCIAL MEDIA PRESENCE
Michele Price, Breakthrough Business Strategies
@ProsperityGal #BREAKTHROUGH radio
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Who is your target audience?
@ProsperityGal #BREAKTHROUGH radioIDENTIFY
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COMPELLING QUESTIONS TO ASK
• Is your audience on social?
• Are they active in social?
• How are they engaging?
• Who are they following?
• What platforms are they on?
@ProsperityGal #BREAKTHROUGH radio
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@ProsperityGal #BREAKTHROUGH radio
@ProsperityGal #BREAKTHROUGH radio
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@ProsperityGal #BREAKTHROUGH radioDETERMINE
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HOW TO ENGAGE
• Knowing where is best channel
• Knowing what is the end goal
• Knowing the best voice
• Being willing to test@ProsperityGal
#BREAKTHROUGH radio
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@ProsperityGal #BREAKTHROUGH radio
@ProsperityGal #BREAKTHROUGH radio
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LISTEN @ProsperityGal #BREAKTHROUGH radio
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WHAT DO YOU MEAN?
• Did you know what problems your customers are vocalizing?
• Do you know where your competitors are - that you aren’t?
• Are you gaining leverage or losing ground?
@ProsperityGal #BREAKTHROUGH radio
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@ProsperityGal #BREAKTHROUGH radio
It’s About Behavior
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EVALUATE @ProsperityGal #BREAKTHROUGH radio
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GATHER YOUR RESOURCES
• Are you creating internally?
• Are you outsourcing?
• How will you manage your resources?
• Can you ramp up when necessary?
@ProsperityGal #BREAKTHROUGH radio
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@ProsperityGal #BREAKTHROUGH radio
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CREATE @ProsperityGal #BREAKTHROUGH radio
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HOW WILL YOU DISTRIBUTE?• What will you share?
• Where will you share it & why?
• How often will you publish?
• Are you integrating with your marketing message?
• Is everyone across all channels active? @ProsperityGal
#BREAKTHROUGH radio
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@ProsperityGal #BREAKTHROUGH radio
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@ProsperityGal #BREAKTHROUGH radio
@ProsperityGal #BREAKTHROUGH radio
Don’t Blow IT!