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Wireless Business Unit Marketing Review Mid-Year, 2012
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Marketing Milestones January-July, 2012
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Repositioned communications to reflect the OMNEX Trusted Wireless brand and ELPRO Industrial Wireless brand under the Cooper Bussmann Wireless Business Unit entity.
Continued update of marketing materials to conform with Cooper Brand Guidelines.
Implemented branding identity online, on collateral and at trade events.
Increased awareness of Wireless Bus. Unit and brands within Bussmann and Cooper.
Created consistent look and feel of collateral featuring industrial images recognizable by target audience and colors associated with Bussmann and brand logos.
Created messaging around concepts of control, upgrading/revitalizing infrastructure and benefits associated with cost, time and efficiency:
Focus Areas: Water/Wastewater, Oil & Gas, Mining, Solar.
Branding
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Product Labels/Images Updated with new branding
(English & Chinese)
All key products updated
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Marketing Collateral Data Sheets
– English • 105U-1-4, 105U-G, 115S,
245U-E, 455U-D, 105U-L, 315 WH-GT, 315 WH-DC, 615M-1, 805U-D, 805U-E, 905U-E, 905U-D, 915U-D, 915U-2, 945U-E, 905U 1-4, 905U-E
– Mandarin • 105U-1-4, 105U-G, 115S,
245U-E, 455U-D
All key products updated
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Marketing Collateral Brochures
– Overview: “Essential Wireless Automation”
• (English & Mandarin) – Solar: “Intelligent Solar
Monitoring Solutions” – Mining (Corp); Solar (Corp)
Direct Mail – 315 WH-GT/DC Postcard – Product Resources Card
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Product Launches
315 WH/April – Postcard HART Mailing – Hannover Messe – HART Foundation Listing
915U-D/June – Email announcement with download
info via ftp 615M/July
– (Official Launch ISA & WEFTEC shows in Sept.)
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Trade Shows, Conferences Exhibited at:
– World of Concrete – Mine Site Automation &
Communication – ARC Industry Forum
Orlando – Industrial Data
Communications – Acadiana Flow
Measurement – Australasian Oil & Gas – ABB Automation – Marcellus Shale Specialty
– Eastern Gas Compression Roundtable
– Hannover Messe – DuPont EIN Technical
Conference – ISA Regional Training – OTC – ACHEMA – ARC Beijing – Surat Basin Energy & Mining – InterSolar North America – Queensland Mining
Significantly increased promotion of OMNEX and
ELPRO brands at key industry events
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Sponsorships Mine Site Automation ISA Automation Week
Partner ARC Orlando ARC China WINA
Cooper Bussmann's Wireless Group in company with top industry market leaders
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Education/Outreach
Newsletter – June
Webinars – WINA (Jan)
Email Blasts
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Education/Outreach ELPRO Partner Trainings
– LATAM – Australia – Europe – US West/East
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Advertising Print, Online Ads
– OMNEX • Concrete Construction (Jan) • Concrete Contractor (Jan) • For Construction Pros (Jan)
– ELPRO • ISA InTech Print (April & June) • ISA InTech Online (July: 315-WH) • Automation Week
E-Newsletter (July)
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Press Coverage OMNEX
– For Construction Pros – Concrete Technology – Municipal Waste Management
ELPRO – Chemical Engineering – Control Engineering China
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Thought Leadership
Conference Presentations: – Mine Site Automation & Communication – ARC Orlando – Industrial Data Communications – PV America – ARC Beijing – Intersolar North America
Recognized and sought after as thought leaders in Industrial Automation
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Newsletter
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Social Media
www.facebook.com/CooperIndustries www.twitter.com/CooperInd
ELPRO kicks off Cooper Industries’ first postings on Social Media
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Website Web Banners
– 315, 615 – Mining, Oil/Gas, Solar
Product Images – Updated – Events Listings
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Signage
Cooper Technology Center Signage – Sydney (2011) – Rio (2012)
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Marketing Deliverables August-December, 2012
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Upcoming 2012 Advertising
– ISA InTech Print Ad – ISA InTech Online – ISA Web Banner Ads – Automation.com
E-Newsletter Ad – ISA Product Feature – ISA Show Guide – WEFTEC/ISA Ad
Direct Mail – 615M-1 Postcard
Email Blasts
Collateral – Network Management Brochure – Systems Solutions Brochure – App Notes – Accessory Data Sheets – Ethernet Switches – 245U-E Manual Mandarin – Graphics, Diagrams & Product
Images – Shirts, Giveaways
Newsletters Training Videos
– 615M & NMS
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Upcoming 2012 Product Launches
– 615M & NMS – Raptor Alpha Build
Training – Partner, South Africa – User Groups – System Solutions Group
Conference Website
– Updates – International Sites
Webinar ─ ISA Co-branded
White Paper ─ ISA
Media Outreach Eaton Acquisition
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Upcoming 2012 Trade Shows
– Appalachian Gas Short Course – American Power Engineering – Solar Power Int’l – ELECTRA Mining – ISA Automation Week – WEFTEC – MineExpo Int’l – APIA Pipeline – Goldfields Mining Expo – Baltimore Tow Show – Electronica – PowerGen Int’l – Others (TBD)
Thought Leadership – Appalachian Gas
Short Course – ISA Automation
Week 2013 Speaking
Abstracts
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AUG SEPT OCT NOV DEC ISA Print Ad (General)
615/NMS Launch (official)
ISA Web Banner
ISA Web Banner
ISA Print Ad (General)
ISA Online Ad (615M)
ISA Show Ad
ISA Co-Branded Webinar (NMS)
Goldfields Mining Show
PowerGen Intl Show
White Paper (NMS)
WEFTEC Ad ISA Online Ad (NMS)
Automation.com E-Newsletter Ad (NMS)
Electronica Show
Editorial InTech
615M Postcard Mailing Newsletter
Training Videos (615 & NMS) S. Africa Training
APIA Pipeline Show
Florida Tow Show
Preparation for World of Concrete and all other 2013 trade shows.
AGSMC Show & Talk AEP Show
Solar Power Int’l ELECTRA Mining
MineExpo Show 2013 Planning
2013 Planning
System Solutions & NMS Brochures
ISA Show &Talk (615M & NMS)
Newsletter System Solutions Group Conference
Newsletter
WEFTEC Email Blasts
WEFTEC Show (615M)
User Group Conference
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