![Page 1: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/1.jpg)
1
Wireless Business Unit Marketing Review Mid-Year, 2012
![Page 2: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/2.jpg)
2
Marketing Milestones January-July, 2012
![Page 3: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/3.jpg)
3
Repositioned communications to reflect the OMNEX Trusted Wireless brand and ELPRO Industrial Wireless brand under the Cooper Bussmann Wireless Business Unit entity.
Continued update of marketing materials to conform with Cooper Brand Guidelines.
Implemented branding identity online, on collateral and at trade events.
Increased awareness of Wireless Bus. Unit and brands within Bussmann and Cooper.
Created consistent look and feel of collateral featuring industrial images recognizable by target audience and colors associated with Bussmann and brand logos.
Created messaging around concepts of control, upgrading/revitalizing infrastructure and benefits associated with cost, time and efficiency:
Focus Areas: Water/Wastewater, Oil & Gas, Mining, Solar.
Branding
![Page 4: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/4.jpg)
4
Product Labels/Images Updated with new branding
(English & Chinese)
All key products updated
![Page 5: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/5.jpg)
5
Marketing Collateral Data Sheets
– English • 105U-1-4, 105U-G, 115S,
245U-E, 455U-D, 105U-L, 315 WH-GT, 315 WH-DC, 615M-1, 805U-D, 805U-E, 905U-E, 905U-D, 915U-D, 915U-2, 945U-E, 905U 1-4, 905U-E
– Mandarin • 105U-1-4, 105U-G, 115S,
245U-E, 455U-D
All key products updated
![Page 6: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/6.jpg)
6
Marketing Collateral Brochures
– Overview: “Essential Wireless Automation”
• (English & Mandarin) – Solar: “Intelligent Solar
Monitoring Solutions” – Mining (Corp); Solar (Corp)
Direct Mail – 315 WH-GT/DC Postcard – Product Resources Card
![Page 7: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/7.jpg)
7
Product Launches
315 WH/April – Postcard HART Mailing – Hannover Messe – HART Foundation Listing
915U-D/June – Email announcement with download
info via ftp 615M/July
– (Official Launch ISA & WEFTEC shows in Sept.)
![Page 8: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/8.jpg)
8
Trade Shows, Conferences Exhibited at:
– World of Concrete – Mine Site Automation &
Communication – ARC Industry Forum
Orlando – Industrial Data
Communications – Acadiana Flow
Measurement – Australasian Oil & Gas – ABB Automation – Marcellus Shale Specialty
– Eastern Gas Compression Roundtable
– Hannover Messe – DuPont EIN Technical
Conference – ISA Regional Training – OTC – ACHEMA – ARC Beijing – Surat Basin Energy & Mining – InterSolar North America – Queensland Mining
Significantly increased promotion of OMNEX and
ELPRO brands at key industry events
![Page 9: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/9.jpg)
9
![Page 10: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/10.jpg)
10
Sponsorships Mine Site Automation ISA Automation Week
Partner ARC Orlando ARC China WINA
Cooper Bussmann's Wireless Group in company with top industry market leaders
![Page 11: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/11.jpg)
11
Education/Outreach
Newsletter – June
Webinars – WINA (Jan)
Email Blasts
![Page 12: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/12.jpg)
12
Education/Outreach ELPRO Partner Trainings
– LATAM – Australia – Europe – US West/East
![Page 13: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/13.jpg)
13
Advertising Print, Online Ads
– OMNEX • Concrete Construction (Jan) • Concrete Contractor (Jan) • For Construction Pros (Jan)
– ELPRO • ISA InTech Print (April & June) • ISA InTech Online (July: 315-WH) • Automation Week
E-Newsletter (July)
![Page 14: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/14.jpg)
14
![Page 15: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/15.jpg)
15
Press Coverage OMNEX
– For Construction Pros – Concrete Technology – Municipal Waste Management
ELPRO – Chemical Engineering – Control Engineering China
![Page 16: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/16.jpg)
16
![Page 17: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/17.jpg)
17
Thought Leadership
Conference Presentations: – Mine Site Automation & Communication – ARC Orlando – Industrial Data Communications – PV America – ARC Beijing – Intersolar North America
Recognized and sought after as thought leaders in Industrial Automation
![Page 18: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/18.jpg)
18
Newsletter
![Page 19: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/19.jpg)
19
Social Media
www.facebook.com/CooperIndustries www.twitter.com/CooperInd
ELPRO kicks off Cooper Industries’ first postings on Social Media
![Page 20: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/20.jpg)
20
Website Web Banners
– 315, 615 – Mining, Oil/Gas, Solar
Product Images – Updated – Events Listings
![Page 21: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/21.jpg)
21
Signage
Cooper Technology Center Signage – Sydney (2011) – Rio (2012)
![Page 22: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/22.jpg)
22
Marketing Deliverables August-December, 2012
![Page 23: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/23.jpg)
23
Upcoming 2012 Advertising
– ISA InTech Print Ad – ISA InTech Online – ISA Web Banner Ads – Automation.com
E-Newsletter Ad – ISA Product Feature – ISA Show Guide – WEFTEC/ISA Ad
Direct Mail – 615M-1 Postcard
Email Blasts
Collateral – Network Management Brochure – Systems Solutions Brochure – App Notes – Accessory Data Sheets – Ethernet Switches – 245U-E Manual Mandarin – Graphics, Diagrams & Product
Images – Shirts, Giveaways
Newsletters Training Videos
– 615M & NMS
![Page 24: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/24.jpg)
24
Upcoming 2012 Product Launches
– 615M & NMS – Raptor Alpha Build
Training – Partner, South Africa – User Groups – System Solutions Group
Conference Website
– Updates – International Sites
Webinar ─ ISA Co-branded
White Paper ─ ISA
Media Outreach Eaton Acquisition
![Page 25: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/25.jpg)
25
Upcoming 2012 Trade Shows
– Appalachian Gas Short Course – American Power Engineering – Solar Power Int’l – ELECTRA Mining – ISA Automation Week – WEFTEC – MineExpo Int’l – APIA Pipeline – Goldfields Mining Expo – Baltimore Tow Show – Electronica – PowerGen Int’l – Others (TBD)
Thought Leadership – Appalachian Gas
Short Course – ISA Automation
Week 2013 Speaking
Abstracts
![Page 26: Wireless Business Unit Marketing Review - Cooper Industries · the Cooper Bussmann Wireless Business Unit entity. Continued update of marketing materials to conform with Cooper Brand](https://reader033.vdocuments.mx/reader033/viewer/2022041619/5e3d8a5563b12354fa25134d/html5/thumbnails/26.jpg)
26
AUG SEPT OCT NOV DEC ISA Print Ad (General)
615/NMS Launch (official)
ISA Web Banner
ISA Web Banner
ISA Print Ad (General)
ISA Online Ad (615M)
ISA Show Ad
ISA Co-Branded Webinar (NMS)
Goldfields Mining Show
PowerGen Intl Show
White Paper (NMS)
WEFTEC Ad ISA Online Ad (NMS)
Automation.com E-Newsletter Ad (NMS)
Electronica Show
Editorial InTech
615M Postcard Mailing Newsletter
Training Videos (615 & NMS) S. Africa Training
APIA Pipeline Show
Florida Tow Show
Preparation for World of Concrete and all other 2013 trade shows.
AGSMC Show & Talk AEP Show
Solar Power Int’l ELECTRA Mining
MineExpo Show 2013 Planning
2013 Planning
System Solutions & NMS Brochures
ISA Show &Talk (615M & NMS)
Newsletter System Solutions Group Conference
Newsletter
WEFTEC Email Blasts
WEFTEC Show (615M)
User Group Conference
26