1. GITA gisDrinks
Why your users want Google Maps, not your GIS ... and what you can do about it

2. Comparing Google Maps with Others
Cartography
Speed
User Interface
Functionality
3. Cartography Typical GIS
4. Cartography Yahoo Maps
5. Cartography Bing Maps
6. Cartography Google Maps
7. Cartography
41latitude.com
Label readability
Number of labels
Label placement
Town icons
... more
8. Speed
No waiting 5-15 seconds for a redraw
No refresh button
Googles infrastructure > your IT departments
9. UI SIAS
10. UI G/NetViewer
11. UI G/MobileViewer
12. UI ArcGIS Explorer Online (ribbon)
13. UI ArcGIS Explorer Online (new)
14. UI ArcGIS Viewer for Flex
15. UI ArcGIS.com Viewer
16. UI Bing Maps
17. UI Google Maps
18. Functionality
What your GIS looks like to most of your users
19. Functionality
Less is more
Web GIS Desktop GIS
Web GIS = Workflow support server-based geoprocessing
20. Good Reasons To Surrender
>150 million users
>19 billion km of routes served last year
Cartography, Speed, UI
Street View
API
Hundreds of updates per year
training, implementation, licence costs
productivity, scalability
21. When
Internet and users that only need location are candidates for a Google Maps-based solution
22. How
Google Maps + placemarkers
Google Fusion Tables
Google Maps API + custom/product
23. If You Cant Or Dont Want To
Just support workflows
Pay attention to user experience
cartography: basemap + operational, imagery
speed: maps, geoprocessing
ui: simple, clean, workflow support
24. Thanks