Ecommerce & SaaS are more similar than you think…
User Experience Conversion Rate Optimization
Customer Retention
Are important to both!
Ecommerce & SaaS are more similar than you think…
User Experience Conversion Rate Optimization
Customer Retention
The overall experience of a person using a product such as a website
Product Photos
Should inspire visitors to purchase your products.
Call To Action
Make that “Buy” button obvious and stand out. Should be above the fold on product pages.
Shipping & Support
Clearly showcase your customer support, shipping, and return policy.
Is your user experience effective? Find out…
Inspectlet.com - View recorded video of your customers as they navigate around your online store, and catch bottle necks and poor user experience from your customer’s point of view.
A system for increasing the percentage of visitors to a website that convert into customers
Talk To Visitors
Survey visitors who are about to exit your page on why they are leaving.
Cart Abandonment
Use automated emails and ad retargeting for visitors who abandon items in their shopping cart.
Make a solid conversion rate optimization plan…
Survey55.com - Prompt visitors who leave your page to complete an exit survey. With the gathered survey responses, create a rock solid conversion rate optimization plan.
The rate at which a business keeps its paying customers over a period of time. In other words: Repeat Customers
The rate at which a business keeps its paying customers over a period of time. In other words: Repeat Customers
Loyalty Programs
Reward customers who make repeat purchases. Consider rewarding for referrals or social media likes/shares
Mailing List
Every customer that purchases on your website should be asked to join your mailing list.
How do you attract repeat customers to your online store? Keep your customers in the loop!
Klaviyo.com - Create email newsletters as well as personalized automated emails that encourage your customers to return to your online store.
It doesn’t end there….
Always find a way to talk to and learn from your customers. Surveys, live chat, and emails are a few ways to do just that. Your customers
have the answers you’re looking for, listen to them.
It doesn’t end there….
Reward your customers for purchasing. The goal is to attract repeat customers. Repeat customers are your best cheerleaders, not to mention they are cheaper for your business than acquiring new
customers.
It doesn’t end there….
Track everything! Once you see and understand the data, you know what needs to change. Analytics will be your new best friend.
It doesn’t end there….
Experiment. Run A/B tests, utilize personalization, use smart product ordering on your pages. Experimentation can surface many insights
you would ordinarily not see.
Thanks for reading!
Click here to build your customer feedback survey in 1 click @ Survey55.com