ChangingCustomer Buying Behavior
WHY HOME DESIGN MANUFACTURERS & BRANDSSHOULD CARE ABOUT
BY DECOPLACES.COM, JULY 2014
PERCENT OF RETAIL SALES ATTRIBUTABLE TO ONLINE IN SELECTED MERCHANDISE (U.S.)
Furniture & Home Furnishings
HOW CUSTOMERS ACT?
90% prefer to buy home
decoration and furniture
in a physical shop
75% search on the
internet before buying
52% visit only
one website
THE PRESENT SITUATION – IN BELGIUM KBC “ALLES KAN BETTER” CAMPAIGN 2014 - SAME FACTS
Where are your customers?
91% of consumerswant to buy
furniture in a physical store
91%
196 antwoorden
71% of consumersgo online for inspiration
and informationbefore buying
180 antwoorden
75% of consumershave difficulties
to find your authorized dealer
172 antwoorden
Only 1 out of 4
consumers finds the shop they are
looking for!
THE INTERNET HAS CHANGED HOW CUSTOMERS DECIDE WHAT TO BUY!
If your products AND dealers are not found during the initial inspiration phase,
you have missed this consumer!
FROM 2010 HARVARD BUSINESS REVIEW
Inauguration of Pope Benedict XVI
Inauguration of Pope FrancisOnly 8 years later ...
Now decoplaces.com has the solution!
Decoplaces.comHOME PAGE
sneak preview
Leveraging the new Buying Behavior
PRODUCT PAGE
decoplaces.comconveniently shows the brands and products together with the closest shop to the interested consumer
How do customers find decoplaces.com?
We make sure our website is always on the first page on Google Search!
So now your brand is visible to your prospects!
@decoplaces.com
Authorized Dealer
Because most
customers check first
on the Internet before
buying,
75%
they prefer to see as
many brands as possible
in one place
…and when they
are enough informed
they go right to
Your shop and buy
what they want and
even more.
For you…well,more customers
= more sales!
How your business benefits?
Claim Facts Advantage 1 Advantage 2 ProofWe guarantee that your products are found online TOGETHER with the authorized dealers based on the consumer's location in 2 clicks
75% of consumers lookup products on the internet before buying.51% of consumers visit only 1 website.
Attract informed consumers into the authorized shops will lead to more sales. More door traffic.
Small and variable cost versus building and maintaining yourself a multi-brand web platform not being your core business.
Products on the DECOPLACES portal will always be found for most products on page 1 in Google when consumers search online in the targeted countries*
We offer an easy way to consumers to ask questions and request an offer, make an appointment with the design shop that distributes the products they found online.
These functions are available on our design portal.
Know who is looking for your products in which countries and which shops (retailers) they are planning to visit.
Increase sales of your brand
On ArenasCollection we receive 30 to 50 inquiries and offer requests each month. Conversion rate is 30%.
Differentiation towards authorized dealers who have invested in a showroom by offering their presence on decoplaces.com for free.
Standard functions on the design portal for shops in the selected countries*
Gives the possibility to test effectiveness and omnichannel coverage without major investment.
Authorized dealers will receive more visitors for your brand
Via ArenasCollection.com, we attract potential customers to our 'private' showroom on a weekly basis
…and more advantages!
Creating a location based storefinder on your brand websiteAlthough customers do not visit several brand sites, they want all brands and storefinder on one site
Or having the dealers/shops create online catalogs so they can be found by Google:But the majority of stores don't have sufficient resources, know-how nor budget to build and maintain such a catalog and be listed on 1st page in Google + it remains still difficult for the consumer to find the shop nearby.
Choosing to present on ArchiExpo and/or ArchiTonic websitesYet these websites are not widely known among consumers and do not point to shops nearby.
About Potential Alternatives?
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Subscribe to decoplaces.com now and increase your sales Include your authorized dealers and your favorite products.With minimum cost and effort respond to the ZMOT and the changed consumer buying behavior.
Increase your brand visibility and
sales, easily!
Silver GoldBrand products included in decoplaces portal catalog and easily found via Google in the targeted countries* Up to 15 products Up to 50 products
Authorized dealers included on decoplaces portal 15 shop locationsIn 1 country1 75 shop locations in up to 3 countries; 50€ for each add'l shop
Contactinfo of authorized dealers yes yes
Include Virtual showroom 360° on GoogleMaps no Optional: creation can be funded by shop
Receive questions from web visitors Max 150 questions per 6 months unlimited
Proposal requests by visitors no 40€/proposal request
Notification to shop+agent+brand when a consumer plans a visit to a shop 25€/planned visit 25€/planned visit
Shop/agent/brand can receive the wishlist of the visitor no yes
Products in catalog included on affiliate websites yes yes
Free presence in monthly decoplaces newsletter no 1x/year included
Monthly standard report per brand for agents and brands yes no
Monthly report of results: nr of product lookups, number of planned visits, nr of proposal request, overview of wishlists, etc for each brandno yes
Adwords services, campaign management included no Optional: a la carte with a predefined amount/month
Price: early bird till 31/8/2014 500€ initial setup2Monthly fee: 50€ from 2nd month on after platform launch in Q1 20151500€ initial setup2Monthly fee: 100€ from 2ndmonth on after platform launch in Q1 2015
Ready to join?
Subscribe now by filling the web-form and we will contact you:http://decoplaces.webform.com/form/12315
Agenda
Present situation: The Facts The Zero Moment of Truth DECOPLACES.COM sneak preview What is in it for you & Why we do this?Our Value PropositionThe Alternatives Recommendations Pricing modelNext step: How to join?
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