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®
!
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®
why?
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recycling for the economy … • creates domestic resources for manufacturing,
• reduces dependency on imports,
• reduces energy and water costs,
• creates jobs,
• grows the economy long term,
• creates raw commodity and manufactured exports,
• mitigates expenses related to climate change,
• improves litter and related expenses, and
• reduces dependency on landfills and waste to energy
incinerators and related liabilities
(increasing U.S. recycling to 75% = 1.5m new jobs)
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recent visit to Greece: • environmentally passionate young adults
• extreme unemployment (especially young adults)
• highly import dependent
• slow GDP growth
• economic dependency
a robust national commitment to recycling properly will:
1. create resources for domestic manufacturing,
2. create long term jobs,
3. create sustainable economic growth,
4. create a valuable export (with minimal contamination),
5. create a sustainable economic model to build upon,
6. create a healthier national morale,
7. create a long term plan toward economic independence
8. and improve ROI for those that have invested in Greece
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• reduces CO2
• conserves energy
• conserves water
• conserves finite natural resources
• mitigates climate change and all of its by products
• improves air and water quality
• improves health
• protects oceans, waterways, sea life and wildlife
• prepares for human population growth
(when U.S. recycling levels reach 75% it will equal
removing 50 million cars off the roads each year)
recycling for the environment:
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®
why now?
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worldwide waste will
double by 2025* And so will the depletion of resources used to
create those materials.
And related CO2 levels.
* Worldwatch Institute Photo taken of the river just outside the U.S. National Aquarium in Baltimore Maryland
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human population will
reach 9 billion by 2050
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®
how?
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rule #1: the public is the
key ingredient
to closing the loop
actress and advocate Angie Harmon
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after people
eat, drink and use a product …
what they do in the next moment
is critical for all of us
musician and advocate Alanis Morissette
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but this is what recycling currently
looks like to the public
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confusion
causes
mistakes,
apathy,
skepticism…
and
progress is hindered
actress and advocate Stana Katic
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confusion results in
contamination at the bin
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it’s a serious problem
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it’s an enormous problem
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manufacturers
are between
a rock and a
hard place
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“We have pressure from many sources,
including some of our shareholders to
use more sustainable packaging but
often the price is too high to choose
recycled content or there isn’t enough
quality materials available.”
Brent Ostrowski – former global packing manager, Best Buy
(largest electronic retailer in the U.S.)
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no society-wide messaging
+
millions of confusing labels
= public confusion & skepticism
= mistakes and trash in the bin
= expensive to remove contamination (trash)
= quality of materials is compromised
= limited quality materials available
= too costly for manufacturers to use
= unstable commodity pricing
= lack of demand
= cos choosing finite natural resources instead
= no progress
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the loop
CANNOT
close
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proof
Only 34% of the waste
in the U.S. is recycled. Those levels
have barely improved in 15 years and
are beginning to fall.
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society-wide
standardized labels
solution
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Our mission is to:
1. Implement society-wide
standardized labels on bins
to help society recycle right
…
1. and make recycling
and the use of recycled
materials in manufacturing,
a valuable societal norm.
1
A 501(c)(3) non-profit solution
2
“let’s
recycle right!” athlete and advocate
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for all needs
• all sizes and for all applications
• prices are are less than the cost
of traditional text only recycling
stickers
• standardized labels are of
highest quality
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JULY 2012 The New York Times refers to standardized labels as
“one of the most important environmental fixes taking root today”
APRIL 2011 RAA begins the first ever society-wide standardized label initiative.
SEPT 2013 RAA is invited to meet with Janez Potocinik, Environmental Commissioner of the European Union, to discuss a rollout of the standardized labels in 28 countries. As a result, RAA is invited to present the solution to EU members in June 2014.
1st QTR 2014 RAA launches celebrity PSA campaign.
NOV 2013 GQ named actor, writer and activist Peter Facinelli “Gentlemen’s Fund” Ambassador for his support of RAA standardized label initiative Founder of RAA, Mitch Hedlund presents at GQ Gentlemen’s Fund Awards Ball.
JAN 2012 RAA Founder Mitch Hedlund wins Ashoka Global Fellowship and RAA is identified as a world changing solution.
AUG 2012 Forbes posts RAA op-ed “Never Underestimate the Impact of a Simple Solution”
NOV 2011 Organically and without ads or marketing, RAA becomes top Google search for “recycling labels”
3rd QTR 2011 Without sales, advertising or outreach, some of the most notable brands in the world begin adopting RAA’s standardized labels including NBC, Disney, Halllmark, P&G, AOL, SanDisk, etc.
NOV 2011 Kiehl’s makes their first donation of $100,000 to RAA and engages four celebrities to advance the cause. As a result, to date over 200,000 standardized labels have been donated to public K-12 schools throughout the U.S.
timeline of RAA progress
JUNE 2014 Brand leaders unite to lead on the Standardized label initiative and to be the brands hehind “Let’s recycle right!” campaign.
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NBC Universal Walt Disney World (employee
areas) Disney Motion Pictures Organic Valley
San Diego Schools AOL University of
Denver Union Bank Procter & Gamble mfg
facilities Johns Hopkins University Port
Authority NY and NJ (soon in 6 airports
including LaGuardia, JFK, Newark bus, train,
ship stations through NY and NJ) Hallmark
Corporation Kohler George Mason University
Arlington County (DC) Verallia – St. Gobain
Garden Fresh Restaurants The Lincoln Center
George Mason University Anixter Fifth Third
Bank Washington DC Schools Caterpillar
Johnson Controls Sony Cornell Medical
College
without any solicitation
the standardized labels are being
adopted by some of the most
recognizable brands in the world
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results!
“one of the most important environmental fixes
taking root today.” - New York Times
“Since using the standardized labels, our recycling volume have doubled in our schools and less trash is
going into the recycling bins.” - Culver City School District
“We anticipate saving $200,000 in trash hauling fees this year (net savings) as a result of our recycling level
increases since using the standardized labels.” - San Diego Unified School District
• completely viral adoption
• THEY’RE WORKING!
• recycling level increases of
50-100%
• much less contamination
• saving organizations and
schools hundreds of
thousands of dollars in landfill
expenses (net savings).
• common sense
“The standardized labels are a world changing solution.” - Ashoka
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celebrity campaign
“Let’s recycle right!”™
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It’s more important than you think.
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more than $3 million in
billboard space donated in 3 months
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• Partnership
• Communication and media tools
• Human Resources Show – debuting August 2014
• ONE MILLION standardized labels 2014
• Brands for Economic and Environmental Progress
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an opportunity for
brand leaders
to be the heroes!
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More than 250,000 free
standardized labels
donated to U.S. public K-
12 schools
thanks to:
real progress
with philanthropy
The standardized labels have doubled
recycling levels in many schools and in some
cases, use of the standardized labels have
resulted in $200,000 net savings in trash hauling
fees per year per school district.
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tm packaging
consumer
the public
recycles
RIGHT!
haulers
processors
Companies reuse
• priced
competitively
• available
• reliable
• loop closes
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label your own vial
standardizations dramatically
improve results
solution problem
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We invite you to join the cause
to make it easier for people to
recycle right, wherever they may be:
-standardized labels
- the celebrity “Let’s recycle right!”
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thank you!