Arjuna hettiarachchiSales Manager Middle East Sana Commerce
Why businesses in the middle east should invest in e-commerce
By the numbers
20+ Years of E-commerce Expertise
450 E-commerce Specialists
Offices worldwide: Netherlands, Ukraine, Sri Lanka, Indonesia, USA, UK, Germany8
100+ Partners worldwide selling Sana
750+ Happy customers
Web stores implemented1000+
Today’s
AGENDAAs a region where is Middle East now?
What are your business objectives for the coming 5 years?
Potential growth strategies - Why e-commerce could be a good fit
Implementing e-commerce: things to watch out for
How to sustain your online success?
Where does
Middle eaststand?
SNAPSHOT
Oil prices are low and unstable
Economic
Source: NASDAQ
SNAPSHOT
Low economic growth compared to other parts of the world
Economic
Source: FocusEconomics
2.3% 3.0%Growth in 2016 - the
lowest since the 2009
crisis
Growth in 2017
SNAPSHOT
Government spending is decreasing (UAE, KSA) and
inflation is unstable
Economic
Source: Statista
0%
2%
4%
6%
8%
10%
Africa Sub-Sahara Latin America, Caribbean
Middlea East & North Africa
Middle East, North Africa, Afghanistan & Pakistan
Emerging markets & developing economies
Industrialised countries
EU Euro area
0.36%0.4%0.66%
4.45%5.22%5.47%5.67%
9.02%
SNAPSHOTDigital
Source: WeAreSocial
36%Internet
penetration
41 MActive Social
Media Accounts
294 MMobile
Connections
SNAPSHOT
Source: eMarketer
Middle East is a major Retail driven region, but it has the smallest
share in B2C E-commerce2%
4%4%
24%
35%
31% North AmericaAsia-PacificWesern EuropeLatin AmericaCentral & Eastern EuropeMiddle East & Africa
Digital
SNAPSHOT
Source: Demandware
Middle East is a major Retail driven region, but it has the smallest
share in B2C E-commerce
Cross-border commerce is growing everyday
People rate convenience as the most compelling reason to buy
online
Digital
SNAPSHOT
Source: PayPal
Foreign companies are capturing the Middle Eastern e-commerce
market, fast!
There’s no Middle Eastern country in the Top 20 countries in online
sales
!Digital
How does these affect business?
What can you do to avoid their negative impact?
?
What are your
business goalsfor the next 5 years?
Growth? More sales? More customers?
Reduced operational costs?
Next level Customer Service?
What are your
strategiesto get there?
Increase your presence (physical offices/online)?
Increase your customer base?
Improve your customer service?
Increase your product portfolio?
Why
e-commercecould be a good fit
Setting up multiple retail stores vs.
One single online channel accessible across borders
a SINGLECHANNEL
for B2C
Convenience, time-saving, omnichannel experience
Customerdemand
for B2C
Readily available shipping providers, payment gateways,
smooth technology integrations and cost-effective
implementations
InfrastructureAvailability
for B2C
Customers demand tailored content and a highly
personalised shopping experience
personalisation
for B2C
Through improved information, 24/7 availability and better
support
relationships
for B2B
ENHANCE
Efficient order processing, less mistakes through automation
operational
for B2B
excellence
Your sales team can focus on selling more rather than being bogged down by manual order
processing
staff
for B2B
effectiveness
Grow your business exponentially without
increasing your sales team
business
for B2B
grow your
The Challengese-commerce
A seamless shopping experience whether the
customer is shopping online from a desktop or mobile
device, by telephone or in a bricks and mortar store.
Omnichanneling
Source: RedBoxDigital
International sales across geographies and jurisdictions
CROSS-border
Source: RedBoxDigital
commerce
Both inbound and outbound transportation
Source: RedBoxDigital
logistics
So now you might have some
questionsabout going online
Where to start?
What is the best platform to use?
How to attract customers?
How to retain customers?
many factorsThis depends on
Your Business Goals
Your current business systems
You online value proposition
Your expectations
Consider ROI. Aim for
- Increased revenue - Reduced operational cost - Minimal disruption
important!
How do you do all that?
• While answering all your questions
• Overcoming all the challenges
and
integrationWith what you already have
Web Store Back End System (eg: ERP)
Information
Product information to support
purchase decisions
Order information
Interfacing Scenario
Integration Scenario
ERP
WEB Store
Integration Scenario
ERP
This is exactly what we do
Business Casee-commerce
The
Highest growth rate in online shoppers 2013 - 2018
82%
Source: UNCTAD
The estimated value of the e-commerce market in the
region in 2020
$13.4B
Source: UNCTAD
- E-commerce is a missed opportunity in ME
- There’s a huge growth potential in the market
- Companies should think of being disruptive
- It’s time to future-proof your business
roundup
We can help you build and sustain a fruitful e-commerce channel
Fully integrated to your
ERPWe support
Reach out to us any time for a free consultation session.
The first 10 to book a session with me will receive a Sana Commerce cloud web store mockup free of charge!
free consultation
Book a session now!
looking forward to guide you through your e-commerce journey!
Thank you!
Arjuna Hettiarachchi Sales Manager Middle East Sana Commerce [email protected]