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Page 1: WHO IS DESTACAME? · Rohit Ramchandani | Bar Kafri WHO IS DESTACAME? Founded in 2014 by three Sloan alums, Destacame is a fintech startup focused on helping the unbanked and underbanked

FinancialInclusionat

15.389GlobalEntrepreneurshipLab2017ShelbyWhite|SarahRobinsonRohitRamchandani|BarKafri

WHOISDESTACAME?Foundedin2014bythreeSloanalums,DestacameisafintechstartupfocusedonhelpingtheunbankedandunderbankedaccesscreditinChileandMexico.Destacamestartedbyprovidinganalternativecreditscoringmodeltohelpbanksassess

riskofitscustomers.Byanalyzingpaymentbehaviorofitsusers,Destacameisabletorewardgoodpayerswithopportunitiestomanagetheirpastdebtandaccessfinancialinstrumentsatcompetitiverates.

PROJECTOBJECTIVE:Ourteamwastaskedwiththedesignofafullend-to-endcustomerlifecyclefocusedonthesegmentsofthepopulationthatarecurrentlyunderbankedorunbankedinChile.WewereaskedtohelpestablishaprocesstoobtainfinancialsupportforDestacameusersthatincludes:clearlydefinedcustomersegments,proposedproductsandservices,operationalchallengesthatcouldarise,

methodsofmonetizationandkeypartnershipstoaidinthesuccessofDestacame’smission.

NextStepsforDestacame

OPPORTUNITYI:PlatformStrategy

LeveragingDestacame’sstrongbrand,lowcostofcustomeracquisitionandearly-moverstatus,itcanstrengthenitscompetitiveadvantageandcreateincreasedbarrierstoentrybymovingbeyonditsalternativecreditscoreofferingandfocusingondevelopingcapabilitiesforbothconsumersandproducerstoreinforceitsplatformstrategy.

METHODOLOGYANDFINDINGS:Leveragingbothsecondaryresearchmethodswhileoff-siteinCambridge,andprimaryresearchmethodson-sitein

Santiago,ourteamevaluatedavarietyofcriticalquestions.

OPPORTUNITYII:eCapitalPartnershipModel

eCapitalisanexistingfinancialserviceplatformofferingservicessuchasfactoringandleasingtoSMEs.ApartnershipwithDestacameprovidesaccesstoanextensiveconsumeruser-base,whileeCapitaloffersthepotentialaccessto:•  Additionalcapitaltoextendcreditto

consumers•  Extendedloandistributionchannels

OPPORTUNITYIII:BancoEstadoPartnershipModel

Establishpartnershiptoexecutemulti-steppathtowardsre-bankerizationtogetherwithBancoEstado.Stepsofthisprocesswouldincludeissuanceofmicro-loansissuedbyDestacameandissuanceandtrackingofspendingonprepaidand/orcreditcards.Repaymentandspendingdatawouldthenbeusedtore-evaluateusercreditworthinessandofferloanthroughtraditionalfinancialinstitution(i.e.BancoEstado).

Whatbusinessmodelsarebeingutilizedbycompetitorsordeployedamongsimilarstartupsinemergingmarkets?

WhatchallengesareuniquetotheChileanandSouthAmericanmarkets?Whataresomewaytoaddressthesechallenges?

WhatregulatorychallengesexistorposeapotentialthreattoDestacame’sbusinessmodel?

KeyInsightsLearned:•  NewlegislationonprepaidcardsinChilepresentsapotential

opportunityforDestacametoutilizemoregranulartransaction-leveldatatoexpanditsscoringmodel

•  Theinabilitytoaccesscriticalconsumerdatafor~7MChileanspreventsmanybanksfromlendingcredittothissegment

•  Currentcreditratingsystemonlytakesintoaccountnegativecredithistory,openinguptheopportunitytoenhancethesystemwithmorepositiverepaymentbehaviorinformation

•  Asignificantneedexistsinthemarkettoincreasefinancialliteracywithmorethan75%ofthepopulationlackingageneralunderstandingofbasicfinancialproductsandservices

•  Exceptionallyhighmarginsforbanks(~30%)andexistingcontroldecreasesbanks’willingnesstoacceptchangeorseekorganicgrowththroughnewtargetsegments

•  Retailers,suchasFalabella,seemicroloanprovidersasathreattoitscurrentcreditoffering,butseepotentialpartnershipopportunitiesforthecollectionofpastduedebts

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