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WHO GCM/NCD Working Group on how to realise governments’ commitments to engage with the private sector for the prevention and control of NCDs
Rocco Renaldi, Geneva, 17 June 2015
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WFA fully supports WHO Recommendations
http://whqlibdoc.who.int/publications/2010/9789241500210_eng.pdf
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Voluntary commitments; a good starting point
2014 End of 2016
Extends scope to cover more media
TV, print, Internet and company-owned websites
TV, radio, print, cinema, online (including company-owned websites), DVD/CD-ROM, direct marketing, product placement, interactive games, outdoor marketing, mobile and SMS marketing
Covers marketing techniques
Did not cover marketing techniques
Covers use of licensed characters, celebrities, movie tie-ins that appeal primarily to children under 12
Promoting common nutrition criteria
Company-specific Aspiration to establish common nutrition criteria in other countries and regions around the world
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Belgian Pledge,
2012, 34 members
Brazil – Public
Commitment on Food Advertising to Children, 2009, 24
members
EU
Pledge, 2007, 21 members
Russia - Pledge on
Limitation of Advertising to Children, 2010, 7 members
India Pledge, 2011,
8 members
GCC Food and
Beverage Pledge on Responsible Marketing and Advertising to children, 2010,
7 members
South Africa – Pledge on
Marketing to Children, 2009, 24 members
Australia – Responsible
Children’s Marketing Initiative, 2009, 16 members
Mexican Pledge,
2011, 14 members
US – Children’s
Food and Beverage Advertising Initiative (CFBAI), 2006, 18
members
Canadian Children’s
Food and Beverage Advertising Initiative, 2007, 19 members
Turkish Pledge,
2011, 5 members
Romania - Ethical code for
food product advertising targeting children, 2009 ,
50 members
Philippines
Pledge, 2011, 13 members
Portugal - Food
Industry Commitment on Advertising to
Children, 2010, 26 members
Swiss Pledge,
2011, 11 members
Thai Pledge, 2008, 6
members
National/regional pledge in place
Poland - Code Governing
Food Advertisement Addressed to Children, 2010,
applies to all
NZ - Food Industry
Group agreement
Hungarian Pledge,
2012, 12 members
Singapore –
Responsible Advertising to Children initiative, 2012, 14
Members
Peruvian Pledge, 2011, 15 members
Malaysian Pledge, 2012,
Driving national pledges
Norway, agreement
with govt, 2013, all industry and retail
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Hybrid “co-regulatory” schemes
Starting point Stakeholder involvement
Outputs/ Outcomes
Singapore
Malaysia
EU Pledge
Poland
Netherlands
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Some considerations
1. No one-size fits all approach to limit food marketing 2. It’s not just a debate about regulation vs. self-regulation.
This simplifies reality and represents poses an unhelpful ideological dichotomy
3. A blend of regulation, self-regulation and innovative co-regulatory options need to be considered
4. Advertising standards bodies can play a meaningful role given their remit and expertise
5. Any solution needs to be multi-stakeholder and employ credible monitoring, measurement and enforcement mechanisms to build trust
6. The outcome indicator must be a reduction in impact of food marketing to children (not public health outcomes)
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Thank you
For more information contact: Stephan Loerke [email protected]
Will Gilroy [email protected]