Openness to buying an SD car when they become available drops off sharply among members over

27 %

18 - 24 YEARS

36 %

25 - 34YEARS

25 %

35 - 44 YEARS

22%

45 - 54 YEARS

16 %

55 - 64 YEARS

10 %

65+ YEARS

ARE MOST OPEN TO SD CARS

More than 4 in 10 members from India and UAE are open to buying an SD car

UK sits at the bottom, just below USA and Australia

37% 30% 30% 28% 26% 23% 22% 16% 16%

Half of all members that are open to buying an SD car are also in market for a VR headset in the next 12 months

GLOBAL AVERAGE

These respondents are also slightly less concerned with the rise of Artificial Intelligence

Global Ave.32 %28 % VS

SELF-DRIVING

CAR

WILL YOU PURCHASE A

WHEN THEY BECOME AVAILABLE?

28%

DON’T KNOW

48%

NO

24%

YES

34+

DEVELOPING MARKETS

47 %

44 %

13 %

ONE MORE THING...

2x

50%