Transcript
![Page 1: When Partnerships Between Brands Make Sense - DBS 12/9/15](https://reader034.vdocuments.mx/reader034/viewer/2022051709/587d35bc1a28ab2a448b5e25/html5/thumbnails/1.jpg)
12/11/15 1
12/11/15
When Partnerships Between Brands Make Sense @JohnnyVolk Head of Social Media, StubHub
![Page 2: When Partnerships Between Brands Make Sense - DBS 12/9/15](https://reader034.vdocuments.mx/reader034/viewer/2022051709/587d35bc1a28ab2a448b5e25/html5/thumbnails/2.jpg)
12/11/15 2
We have a variety of partnerships across the live entertainment landscape
![Page 3: When Partnerships Between Brands Make Sense - DBS 12/9/15](https://reader034.vdocuments.mx/reader034/viewer/2022051709/587d35bc1a28ab2a448b5e25/html5/thumbnails/3.jpg)
12/11/15 3
Partnerships between brands open up access to great content
![Page 4: When Partnerships Between Brands Make Sense - DBS 12/9/15](https://reader034.vdocuments.mx/reader034/viewer/2022051709/587d35bc1a28ab2a448b5e25/html5/thumbnails/4.jpg)
12/11/15 4
Partner contribution and collaboration makes content significantly more successful
20% increase in engagement 29% increase in LA Kings content engagement
127k social engagements over 3 days
![Page 5: When Partnerships Between Brands Make Sense - DBS 12/9/15](https://reader034.vdocuments.mx/reader034/viewer/2022051709/587d35bc1a28ab2a448b5e25/html5/thumbnails/5.jpg)
12/11/15 5
Partnerships don’t always have to require big investments
![Page 6: When Partnerships Between Brands Make Sense - DBS 12/9/15](https://reader034.vdocuments.mx/reader034/viewer/2022051709/587d35bc1a28ab2a448b5e25/html5/thumbnails/6.jpg)
12/11/15 6
3 Takeaways
1. No brand is too big (or too small) to welcome partnerships
2. What’s in it for THEM?
3. Make it authentic