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#mPOS
What’s Next In Mobile POS?
#mPOS
Presented by Sponsored by
Saving Money And Square Footage With mPOS Technology
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#mPOS
Type ques)on here
Welcome Webinar Attendees
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#mPOS
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#mPOS
About Retail TouchPoints
ü Launched in 2007
ü Over 23,000 subscribers
ü To provide executives with
relevant, insightful content across
a variety of digital medium
Free subscription to our weekly newsletter: WWW.RETAILTOUCHPOINTS.COM/SIGNUP
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#mPOS
Panelists
Tom Tamulewicz VP of R&D
MICROS-Retail
Debbie Hauss Editor-in-Chief Retail TouchPoints
Marty Johnson Product Manager
Zebra Technologies
MODERATOR
Greg Buzek President IHL Group
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GREG BUZEK PRESIDENT
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• Rapid Project RFP Toolkits (with C-CORE) – POS, WFM, ERP, HW Maintenance, Fresh Item Mgt.,
Mobile • Research and Advisory Services
– POS, Mobile POS, Enterprise Mobile POS Printers, Self-Checkout, Kiosk, WFM, Price Optimization, etc.
– POS by Vendor Share • Sophia - Technology Data Service • WorldView IT Sizing Models
– IT sizing for hundreds of Retail/Hospitality Technologies • Custom Analysis
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New retail realities
" Amazon is now the most favored retailer " Analysts expect Apple iPhone 5 to add half a point
to 4th quarter GDP
Parody by Alex Falcone – Pre iPhone 5 Announcement – Portland Mercury
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Is everything Apple?
2012 IHL Mobile POS Study
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Four components of mobile for retail
" Stage 1 – Store Managers " Stage 2 – Store Associates " Stage 3 – Mobile POS " Stage 4 – Engaging Consumers
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Mobile for associates is exploding
" 74% of specialty stores to deploy by the next 6 months (74% of our survey)
" Most are tablets and phones/iPod Touch " But rumors of the death of ruggedness in
retail are overblown " Growth of 6.7% CAGR next 5 yrs
" Question is “How Rugged is Enough
2012 IHL Mobile POS Study
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Apple leads now, but is this forever?
" CEOs want iPad, CIO’s have wanted Windows
" iOS currently 70% market share planned " Android 47%
" CIO’s wanted Windows but didn’t like the options – features, speed, price
" Windows 8 just getting started " Has the Surface Pro Pricing hurt Windows 8?
2012 IHL Mobile POS Study
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Who Is doing the app?
2011 IHL Mobility Study 9/30/11
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POS Is Under Great Pressure
" Square is opportunity and threat " Expanding the number of card points " Replacing POS
" Among Tier 1/Tier 2, impact is quite stunning. " 25% reduction in some segments.
" Mobile must be an option " 4 year processing agreements deal breakers.
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Final Thoughts
" Mobile for store associates is the single largest trend since the Internet at store level.
" You must embrace it, and offer a POS solution that does not have a 4 year payment agreement.
" The core POS market is changing and much faster than we think.
" The mobile trend is being driven by the C-Suite on down.
" Apple envy is very real and a powerful driver.
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" Mobile POS: The First Real Test " Consumer Mobile: The End Of The Store As We Know It " To BYOD or Not BYOD? The Retailer’s Enterprise
Mobile Question
Find more at www.ihlservices.com
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The Core of Mobile Retailing December 4, 2012
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A MICROS Company | © 2012 MICROS-‐Retail 20
CATALOG POS
MOBILE
SEO
WEB
SOCIAL
DIRECT MAIL
YOUR
CUSTOMER
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A MICROS Company | © 2012 MICROS-‐Retail
Blame it on Apple
• It’s cool
• It’s convenient
• It’s interactive
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A MICROS Company | © 2012 MICROS-‐Retail
Mobile Gone Global
North America Europe Asia
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A MICROS Company | © 2012 MICROS-‐Retail
Potential Opportunities of Mobile POS • Cheaper POS hardware
• Increase space for merchandise
• Speedier checkouts
• Cross channel integration
• Increase cross and up-sell opportunities
• Inventory management
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A MICROS Company | © 2012 MICROS-‐Retail
Customer and Associate Engagement
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A MICROS Company | © 2012 MICROS-‐Retail
“Mobile POS is being
eyed by retailers not just because of its potential for line-busting but also because it can help build better relationships between customers and store associates.” Mobile Commerce Daily article on Finish Line miStore mobile POS holiday rollout
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A MICROS Company | © 2012 MICROS-‐Retail
What does this all mean ? • Provide top flight service with information
at associates fingertips
• Leverage content across store systems
• Process integration – cross channel
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A MICROS Company | © 2012 MICROS-‐Retail
Unique Shopping Experience
• Customer Interaction
• Intelligence across
systems
• Shopping
recommendations
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A MICROS Company | © 2012 MICROS-‐Retail
Getting Started with Mobile POS • Wireless infrastructure
• Start small, but make it big
• Don’t drop the ball on security
• Leverage what you’ve got
• Don’t sweat every detail
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MAXIMIZING RETAIL EFFICIENCY IN MOBILE SALES
MARTY JOHNSON
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BIG TICKET PURCHASES
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ON THE RETAIL FLOOR
What’s the ROI? • Enhances the customer satisfaction
– 43 percent of surveyed shoppers reported that mobile point of sale (mPOS) improved their shopping experience.*
– 67 percent of shoppers cited a better experience in-store with associates and managers using the latest mobile technologies.*
• Increase same store sales by as much as 1%
Source: Motorola NRF 2012 Survey
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PRINTER SELECTION DECISIONS
• Environment
• Printed output format
• Communications
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High Performance Printers
Mid-‐Range Printers
Performance Class Card Printers
Print and Apply Engines
Label Design SoFware
Mobile Printers
Desktop Printers
RFID Printer/Encoders
Value Class Card Printers
Kiosk Printers
Networking Products
Security Card Printers
Specialty Supplies
Card Printer Supplies
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Printer Management SoFware
ZEBRA PRINTING SOLUTIONS
Retransfer Card Printers
ID SoluOons
PaOent ID Printer
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#mPOS
Q&A // Submit Your Questions
Type ques)on here
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#mPOS
Q&A // Panelists
Tom Tamulewicz VP of R&D
MICROS-Retail
Debbie Hauss Editor-in-Chief Retail TouchPoints
Marty Johnson Product Manager
Zebra Technologies
MODERATOR
Greg Buzek President IHL Group
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#mPOS
Visit our booth at NRF in January:
Booth #2019 Booth #937
Booth #C439
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New Computer Lab
Honduras
New Kitchens
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Join us at SuperSaturday January 12, 2013 (Day before NRF Show)
Manha@an
• Deborah Weinswig, Citi Investment Research • Richard Hastings, Global Hunter Securities • Jeff Roster, Gartner • Paula Rosenblum, RSR Research • Vicki Cantrell, NRF • Mike Relich, Guess? • Calvin Hollinger, Urban Outfitters • Maura Hart, The Home Depot • John Geyerman, Focus Brands • and many others
Learn more at www.retailroi.org
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#mPOS
Thank You for attending this webinar
You can download this presentation at:
http://rtou.ch/mposwebinar