Download - What I've learned starting Neon Play - ten top tips for starting and growing an exciting business
![Page 1: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/1.jpg)
Oli Christie, CEO
Top tips to start & grow an exciting business
![Page 2: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/2.jpg)
Today...• About Neon Play• Top tips for starting• How to grow• Team importance• Culture & marketing• Make a difference
@neonplayoli
![Page 3: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/3.jpg)
My CV• Useless, lazy student• Failed business• Truly terrible ad exec• OK’ish copywriter• Not bad creative director
@neonplayoli
![Page 4: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/4.jpg)
Paper Tossers?
![Page 5: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/5.jpg)
About Neon Play• Mobile games studio• Launched June 2010• 24 staff• 60 games - global• Top 50 in world
@neonplayoli
![Page 6: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/6.jpg)
![Page 7: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/7.jpg)
Neon Play’s games
@neonplayoli
![Page 8: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/8.jpg)
15 games with over 1 million downloads
@neonplayoli
![Page 9: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/9.jpg)
6 million downloads
![Page 10: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/10.jpg)
12 million downloads
![Page 11: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/11.jpg)
12 milliondownloads
![Page 12: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/12.jpg)
155 countries
@neonplayoli
![Page 13: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/13.jpg)
73% export
@neonplayoli
![Page 14: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/14.jpg)
53,000,000downloads
@neonplayoli
![Page 15: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/15.jpg)
Top 10 tips
![Page 16: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/16.jpg)
1. Your brand is everything
@neonplayoli
![Page 17: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/17.jpg)
![Page 18: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/18.jpg)
Beware the URLExperts Exchange - where programmers exchange advicewww.expertsexchange.com
Looking for a pen? Go to Pen Island...www.penisland.net
Need to find a therapist? www.therapistfinder.com
Italian Power Generator company…www.powergenitalia.com
Mole Station Native Nurserywww.molestationnursery.com
![Page 19: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/19.jpg)
A good logo
![Page 20: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/20.jpg)
Business card
![Page 21: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/21.jpg)
![Page 22: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/22.jpg)
Tip 2: Get a partner
@neonplayoli
![Page 23: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/23.jpg)
Partner in crime
@neonplayoli
![Page 24: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/24.jpg)
Get a mentor
@neonplayoli
![Page 25: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/25.jpg)
Tip 3: Your staff are everything
@neonplayoli
![Page 26: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/26.jpg)
@neonplayoli
![Page 27: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/27.jpg)
A maybe is a no
@neonplayoli
![Page 28: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/28.jpg)
Get rid of bad apples
@neonplayoli
![Page 29: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/29.jpg)
Commitment to the whole human being
@neonplayoli
![Page 30: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/30.jpg)
Tip 4: Your office is your brand
@neonplayoli
![Page 31: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/31.jpg)
@neonplayoli
NO!
![Page 32: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/32.jpg)
You’ve got to start somewhere
@neonplayoli
![Page 33: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/33.jpg)
@neonplayoli
![Page 34: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/34.jpg)
![Page 35: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/35.jpg)
Tip 5: Culture is king
@neonplayoli
![Page 36: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/36.jpg)
• Get your birthday off• Free beer on Fridays• Watch the footie• £100 joining gift
10 reasons...
![Page 37: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/37.jpg)
Posh bog roll guarantee
@neonplayoli
![Page 38: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/38.jpg)
Clay pigeon shooting
![Page 39: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/39.jpg)
Off to the fair!
![Page 40: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/40.jpg)
Go-karting
![Page 41: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/41.jpg)
![Page 42: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/42.jpg)
Think big. Act small.
@neonplayoli
![Page 43: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/43.jpg)
Tip 6: Great marketing works
@neonplayoli
![Page 44: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/44.jpg)
PR is golden (and free)
@neonplayoli
![Page 45: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/45.jpg)
![Page 46: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/46.jpg)
National press
![Page 47: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/47.jpg)
Games press
![Page 48: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/48.jpg)
Get yourself out there...
@neonplayoli
![Page 49: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/49.jpg)
Lady luck...
@neonplayoli
![Page 50: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/50.jpg)
Use social media
2m+ views500,000 fans 77,000 followers
@neonplayoli
![Page 51: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/51.jpg)
@neonplayoli
![Page 52: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/52.jpg)
Incentivise your fans
@neonplayoli
![Page 53: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/53.jpg)
Kaboom!
![Page 54: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/54.jpg)
Tip 7: Enter awards
@neonplayoli
![Page 55: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/55.jpg)
![Page 56: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/56.jpg)
@neonplayoli
![Page 57: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/57.jpg)
Tip 8: Accept it won’t be easy
@neonplayoli
![Page 58: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/58.jpg)
![Page 59: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/59.jpg)
You will feel...
@neonplayoli
![Page 60: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/60.jpg)
Tip 9: Make a difference
@neonplayoli
![Page 61: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/61.jpg)
Give people work experience
@neonplayoli
![Page 62: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/62.jpg)
Work with local charities
@neonplayoli
![Page 63: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/63.jpg)
Education and industry
@neonplayoli
![Page 64: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/64.jpg)
Tip 10: Take risks. Make mistakes.
![Page 65: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/65.jpg)
“Take risks. If you win, you will be happy. And if you lose, you will be wise.”
![Page 66: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/66.jpg)
Failure is good
“Success is stumbling from failure to failure with no loss of enthusiasm.”
![Page 67: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/67.jpg)
Enjoy the highs. Ride the lows.
@neonplayoli
![Page 68: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/68.jpg)
@neonplayoliNever give up. Ever.
![Page 69: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/69.jpg)
@neonplayoli
![Page 70: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/70.jpg)
![Page 71: What I've learned starting Neon Play - ten top tips for starting and growing an exciting business](https://reader033.vdocuments.mx/reader033/viewer/2022051312/5468cfdfaf795997108b59ef/html5/thumbnails/71.jpg)
Emotionally rewarding
@neonplayoli