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What is your ASK?
National Alliance for CaregivingASA/NCoA Conference
March 18, 2009
Brian M. Duke MHA MBEDirector
Bucks County Area Agency on Aging
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Advocacy cycle
• Identify issue or problem
• Research cause and effect
• Plan goals, objectives, indicators, methods, activities, and timeline
• Act
• Monitor and evaluate actions and results
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Need to Keep Acting
The bottom line for sustaining a coalition, however, would be the same for any community venture, that is, the capacity to act and have an impact on the community. Our experience is that long lasting coalitions keep on acting – visibly, energetically and effectively.
Tom Wolff,AHEC Community Partners, Sustainability of Coalitions http://www.tomwolff.com/resources/cb_sustainability.pdf
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Times of Change
• Resources have diminished or disappeared
• Needs continue
• Other priorities overshadow
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Essential Right Now
• Community Development
• Getting the Message Right
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Community
Enlist others
Engage them to deliver or echo your message
Modify the ask - not always $
Catalyze new solutions
Create new connections
Get to the hallmark of success – the changing of community norm
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Getting the Message Right
• Brevity
• What’s the ASK?
• Is there a call to action?
• Is the message effective?
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Three questions
• Who to approach?
• What is the message?
• Who will deliver the message?
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In these tough times…
• A coalition’s voice most needed – collaborative lobbying
• Do not dilute the need but connect it to other areas of policy concern
• Speak on the short term crisis and long term relationships*
• Communication is focused, personalized and relevant
* Kristin Murphy, Stephanie Vance, Advocacy for Libraries in Tough Times presentation for the American Association of School Librarians 2009
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What’s your ask?
• You know your coalition’s history mission
• You know well the definition of need
• What is the one thing you want?
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Social Innovation• The ASK should reveal your coalition’s passion
• It is a part of the ongoing work of the coalition, ideas and organizations to meet social needs
• Inspiration of new strategies, concepts, ideas, organizations that meet social needs of all kinds. This can take place within government, within companies or within the non profit sector, but is increasingly seen to happen most effectively in the space between the three sectors.*
*Wikepedia
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Community Activism
• Where we find ourselves now
• Is there an impact on confidence?
• Is change happening fast enough?
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To Hope
• Audacity to be bold• Audacity to be passionate• Audacity to persist• Audacity to tell your story• Audacity to be courageous• Audacity to be spiritual• Audacity to see abundance not scarcity• Audacity to stand up for the power of relationships
Al Etmanski,PLAN Institute,Audacity,presentation to the Canadian Caregivers Coalition June 2008
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Resources
Caregiver Coalition Advocacy Guide
National Alliance for Caregiving January 2006
Webcasts for Caregiver Coalitions
http://www.caregiving.org/coalition/#webcast
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Contact Information
Brian M. Duke
Director
Bucks County Area Agency on Aging
30 East Oakland Avenue
Doylestown, PA 18901
Telephone: 215-348-0510 x 1202
Email: [email protected]