Download - What is Twitter
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What is Twitter?Professional Uses for Extension Professionals
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Video Introductions
http://www.commoncraft.com/video/twitter http://www.commoncraft.com/video/twitter-search
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Objectives
• Define Twitter.
• Explore why social media is
important.
• Terminology of Twitter
• Set up and use a Twitter
account.
• Tips & Hints
• Twitter Challenge
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Twitter is…
• 140 characters or less!
• Microblogging
• Group communication
• News
• A new way to connect
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Twitter Language
Tweet
Hashtag
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Twitter Language
Follow
Retweet
@ Conversation
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Twitter Language
Example of a Hashtag Feed
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Why?
• Personal Learning Networks
• Connecting to colleagues
• Connections to others in your field
• Promotion of Extension
• Engage with clientele and employees
• Personal help desk (ie: Chase Bank)
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Helpful Tips & Suggestions
• Tweet a lot of links, that’s what people are looking for on Twitter
• You can’t Tweet too much
• Nix the conversation on Twitter – it doesn’t work
• Focus on gathering and sharing as much interesting, relevant content
as you can
• Negative content or remarks are not good
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
by Dan Zarrella
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Helpful Tips & Suggestions
• Don’t reply too often
• Check out Buffer app for analytics
• Timing – Between 3-5pm
• RTs are the highest on Friday
• Headline is the most important
• Try putting the link toward the beginning of the Tweet (example: New post up now: link
goes here, then title of the link or description)
• Don’t send out lots of links within a very short period of time. Schedule them to post
throughout the day at spread out intervals
• Try Tweeting on Saturday and Sunday (less noise)
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
by Dan Zarrella
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Helpful Tips & Suggestions
• Take the time to fill out your bio
• You should include “guru” or “expert” in your bio if you are one
• Bio is only place you should be talking about yourself and using the
words “I, we, me, us”, etc.
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TwitterChallenge
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Twitter Challenge
• Follow a hashtag that you are interested in.
• Finding people you know or share interests in.
• Tweet during annual conference #OSUE
People to Follow: Journal of Extension @JoExtension, @OhioStFootball,
Bruce McPheron @medflygenes, CFAES @foodagenvnews, Ag Chat
@agchat, Ohio State @Ohiostate, Ohio 4-H @ohio4h, Cooperative
Extension @coopext, Anne Adrian @aafromaa, IT Tip of the Day @ittotd